Instructions and Tips on Promoting the
Sub-Associates Program

This page will give you exact instructions and tips on how to promote the sub-associates program. It is a fantastic source of revenue for you. You get a sub-associate referral fee of 5% every time a customer places an order with us through one of your sub associate's links. Don't forget -- in addition to their referral fees,  you still get the regular referral fees you  are earning from courses you sell from your regular links to us.

What is a sub associate?

If you encourage another website owner to join our associates program and they join through the link you give them, they become a sub associate of yours. This means our associates tracking program credits you with a commission every time someone buys something from us through one of your sub associates. 

The beauty of this new sub-associates program is that you are getting paid to help people make money online with their website. It is free to join, so there is no risk or investment on your part or the new associate that you get to join.

All you have to do is to simply explain how the associates program works and then send them to the URL that we assign you … we take over from there. Your job is done…. and you get paid for all the sales they make for as long as they keep selling our courses and speaking products and services (that can be for years… all for just a few minutes of work on your part)… isn't that fantastic?

The URL you should forward people to sign up for the free associates program is:

http://www.antion.com/t.cgi/XXXXXX/associates/assoc_program.htm

Note: Anytime you see  "XXXXXX" this is where your substitute your associate number that you were originally assigned. This is how we track the website owners you send us.

The site at this URL looks exactly like the one where you signed up for our associates program (it is a complete site that explains how the associate program works). The only difference is that the application form is specially keyed with your associate number.

Once someone submits their application to become an associate member, our software automatically enters your associate number into our database as the associate that referred that new associate to join. Every time the new associate sells something, our custom made monthly check-writing software automatically adds your commission to your monthly referral check for every sale they make. We call these
 "sub-referral fees".

Now let's do the math. Let's say that you recommend this to your newsletter subscriber base or your customer database and 100 people join. Out of those 100 people lets say that 90 of them do not sell much, but only a handful of say 10 sites sell 16 Wake 'em Up courses each that month. Each site sold 16 Wake 'em Up Courses so you just helped each site make over $1270.00 and you get a $3176 check that month for your referral fee from the total of 160 courses all 10 sites sold. Are you starting to see the power of this? And that is not even including the regular referral fees you will generate from courses you sold through your regular links to us. Let's say that you only signed up half that amount - that is still $1588 a month in sub-referral fees for months and months to come, and for years and years to come… as long as the associates that you referred to us keep selling our products and services.

It is important to explain the associates program before you send them to the URL that we assigned you, as this will dramatically increase the number of people that join up. Remember, many people have never heard of an associates program before and may have no idea what you are talking about until you explain it in "laymen's'" terms and show them the benefits. Simply mention that, "you have found a company that will pay very generous referral fees for placing their banner at your site". And then give them the site URL and mention that if they have any questions to contact you (just in case they don't understand what you are talking about). If you just tell them to go to the site to check it out... they have no reason or benefit to make the effort. You have to show them that the program is "free" to join and will earn them substantial revenue without a lot of work on their part. They get paid for posting a link to us… it is as simple as that!

Where do I Promote this Sub-Associates Program?

The key here is that only website owners will be interested in joining the
associates program, so you are targeting this market.

There are many different ways to promote it.  It depends on what resources you have at your disposal. For example, if you had a newsletter, you are in luck -- it really is perfect for this. However, if you don't have a newsletter, but you participated in some business related forums, or email discussion lists, you could mention it there. 

Here are a few ideas:

1. Newsletter - if you have an online newsletter you distribute right now that goes out to website owners or people interested in earning income online, it is a perfect way to get a lot of people to join the Associates Program almost effortlessly on your part. Whether your subscription base is 200 or 20,000, it is a great opportunity for you to promote the associates program to a large audience with almost no work. You could even have a special edition of your newsletter that just talks about this opportunity. A solid and recurring message in your newsletter could get  hundreds of people to join our associates program. You could earn thousands of dollars from it every month. To increase the exposure you could send out a special edition of your newsletter promoting the
associates program. That would really draw associates. 

It's best to continually plug the associates program in almost every issue. The more exposure you give the program, the more people that will sign up and the more money you will make.

Now. If you don't have a newsletter, but have a friend that has a newsletter, ask them if you can plug the associates program in the next edition of their newsletter.

2. Customer and Lead Lists - you can email your customer base (if the majority are website owners as these are the people that will join the associates program), or email a customer "lead" list that you may have
gotten from people that responded to your ads in the past.

3. Forums, Newsgroups, Email Discussion Lists - you can present the Great Speaking Associates program to appropriate business forums, newsgroups, and email discussion lists (please notice the word "appropriate", as if you post inappropriately you are "spamming", and as I will mention below, we do not tolerate spamming). Make sure that when you are presenting this offer in a forum, newsgroup, or email discussion list, you keep it simple and sweet. Do not over-hype the associates program - present it for what it is. If you don't, no one will take you seriously. Also, don't have too long of a post. If you do, no one will read it and you will be wasting your time. It would be sufficient enough to just tell them that you joined a referral program from The Great Speaking Center which gives very generous referral fees. Then you can go on to say that you have been earning healthy referral checks every month and anyone can become a part of it free of charge, if they go to the site (and give them the URL for the associates program).

4. Autoresponders - if you currently have an autoresponder that gets sent to your clients for whatever reason, you could add a little blurb about how you have earned some healthy referral fees from The Great Speaking Center. You could then state that you have an article that shows exactly how you did it so they can copy what you have done (and then instruct them to email an autoresponder which gives them all the details on the associates program). The possibilities here are endless. 

You could even advertise the associates program in online classified ads and have the respondents either go directly to the site, or email your autoresponder for more details (as a preliminary to the website information). Use your imagination.

5. Surfing the Web for Perfect Candidates - You could spend time surfing the web and manually find big websites that are related to business or have businesspeople visiting them to present the associates program to. Usually you would send them an email and then follow up with a phone call (as usually the email goes unanswered if it is a high-traffic website - it is much more powerful to contact them by phone - this also shows your seriousness). Even if the phone number is not listed on the site, it is easy to go to http://www.internic.net and look up the phone number of the owner to contact directly. This technique can be very powerful. If you just get a couple of big sites to join the program, they can sell a lot of courses through the associates program and you can make an incredible about of money from your sub-referral fees. It can add up to thousands of dollars every month for years and years to come - as long as their website keeps selling our products & services. All for a few days work getting through to the right person who makes the decisions for the website regarding this kind of thing! 

All you have to do is contact high-traffic sites, and show them the benefits of joining. Simply explain that it is no risk to them because it is free to join and they can cancel at anytime - they can even use up dead advertising space on their site through the use of Great Speaking banners.

6. The Most Important One - Follow Up - what I mean by "follow up" is to always go after the same target websites at least twice. Many times the website owners will miss your attempt to contact them the first time around (they could be too busy, or just not the right time, etc.). You'll very likely find that your response doubles with the second notice. In other words, if you got 100 people to join the first time 100 more will when you do a follow up.

Newsletter Follow up - if you sent out a special newsletter edition with all the details, mention it predominantly in not the next issue, but the issue after that. Then mention it as a little caption or sponsor in every regular issue... it will drastically increase your response. It could be as simple as saying, "To learn how I made $1075 in a few days with a free associates program, go to http://www.antion.com/t.cgi/XXXXXX/associates/assoc_program.htm
(remember "XXXXXX" is your associate number)

Email discussion lists follow up - be careful how you follow up here as it may seem like advertising and you can get in a little hot water. You may want to wait for 2-3 weeks and then have a little post to remind people about it - but nothing too predominant because you don't want it to come across as advertising. The perfect opportunity would be to tie a plug about the associates program in as an answer to someone else's question in the list.

Forums and Newsgroups - you can get away with re-posting your plug (or re-presenting it in a different form) in appropriate business newsgroups once in a while, but be careful in forums. As mentioned above, you don't want to come across as advertising so it is best to have the "follow up" mention the associates program by somehow tying it into answering a forum posting.

Customer or Lead Lists - find a way to incorporate a small note about the associates program in a future email to your customer base or lead list, reminding them of the opportunity and where to go to get moreinformation on it.

You are probably starting to get the idea, not to mention the potential.


Examples of Successful Campaigns

Note: You will notice in the examples below that they do not mention the sub-associate referral fee that you get. If you mention the additional referral fee they can earn from people that sign up through them, this comes across to people that they were doing it for money, rather than actually believing in the product. Thus reducing the amount of sales or sub-associates they produced.

Example #1

Special Announcement!
*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-

Hi everyone!
I am going to let you in on one of the secrets of my success. 
A personal referral!
---------------------------------------
The reason for this note is that I want to tell you about a business associate that I have known for the last year. His name is Tom Antion. Tom is a very successful, speaker and speaker coach. I have used Tom's training materials and services and have found them to be very helpful to my career.

Tom specializes in unique promotional and performance techniques to promote his speaking business. I have used them too  . . . and they work!

If you want to learn all types of ways to be great when you are giving a presentation, you might want to view his web site...He also has the greatest tips I've ever seen for promoting a speaking business and getting your fee up rapidly.

Tom really knows what he is talking about. He used to speak and entertain for $75.00 a gig. He's now charging $8500 per keynote and $9500 per day . . . and he's not even a celebrity.

Tom reveals all his tips and tricks for being great and making lots of money in the speaking business. He discusses everything you ever wanted to know about advanced speaking techniques that get you rave reviews. He also shows you step-by-step how to use extremely cool marketing tips to get speaking clients to call you. Tom does no cold calling. Plus he reveals the most unique ways to get higher fees every time you speak. 

You can visit his Great Speaking Center website by clicking this link:

http://www.antion.com/t.cgi/XXXXXX/associates/assoc_program.htm

Check it out, there is lots of information and tips. You will be very impressed. I cannot recommend it enough... this guy is the "real" thing. He has helped me tremendously so listen to what he has to say carefully. He knows what he is talking about (one of the very few on the Internet that does). 
Thanks.

(Your name and title goes here)

Putting a personal referral article like this out could generate more sales for you in a few days than you might make in a whole month with passive links. You could send this out to your email newsletter list and/or post it on your website. 

Example # 2

Hello again folks.

I am writing today to follow up on last week's Email,
and to let you in on this opportunity. I sincerely hope that you can make it
work for you too.

*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-

The Opportunity:

I'm going to tell you exactly how last week's email I sent to you about Tom Antion made me money AND how you can put Tom to work for you, absolutely FREE ! (I really love free things!) Tom has created a fantastic resource system for Speakers, Trainers, Toastmasters, Businesspeople, and  Business Opportunity Seekers. You could really benefit by offering this course to your customer list or by displaying banners on your web site. It is not often I go to bat for someone else's business, but Tom Antion really knows his stuff and he is offering a great opportunity to increase your monthly cash flow. I don't want to take up your time by explaining all the details in a really long email (it is long enough as it is). You can check out all the details at:

http://www.antion.com/t.cgi/XXXXXX/associates/assoc_program.htm

There is also a form there to sign up for the associates program if you choose. ( It is FREE ) (did I mention that I love free things?!)

The webpage address I just gave you will take you to Tom's site where everything is explained. I think you will be pleasantly surprised. This is a perfect opportunity for you to increase profits with very little work. Have a look. It is free to become an associate and even with a couple of sales a month, it is pure profit! If you're like me, you will begin to promote this package aggressively after you see the true profit potential.

(Your name goes here)

Example # 3

Now, for those that want to present the associates program to someone via email or phone, below you will find a good script to use. But, as mentioned before, by phone is much more powerful as you can create a rapport and you are more believable. This is what you could say if you were approaching someone for the first time whom you did not know:

------ Start Script -----

I just stopped by your website. I liked it very much as you have done a
great job.

Our websites are very compatible and I have a way for us to *both* profit
from that.

I am calling you because I am an independent representative for The
Great Speaking Center and I wanted to discuss a proposition for a
mutually profitable relationship between your website and theirs, as I think they compliment one another. I am suggesting that The Great Speaking Center pay you a fee for linking to their website (on a monthly basis) - and I have a very unique way of accomplishing this.

Before I get into that, let me explain who the Great Speaking Center is
and what they do (otherwise, what I suggest will not make sense)... and
then later I will suggest how you two can work together and both profit from that.

I will try to make it short... I represent a site called "The Great Speaking Center" at ANTION.COM. At that website, there are lots of tips, techniques, resource lists, free newsletter, etc. to help people increase their speaking skills and learn how to make money speaking. 

Tom Antion teaches the most modern and unique speaking and marketing methods that help business people become great communicators which gives them job security and increased income.
Tom also sells a course called The Wake 'em Up Video Professional Speaking System. It is a home study course consisting of 7 1/2 hours of videocassettes, 6 1/2 hours of audio cassettes and nearly 700 pages
of advanced speaking training materials. AND They give an unbelievable long term guarantee. 

All the secrets, techniques, tips and tricks in the course have been tried and proven by the author, Tom Antion. You may have heard of Tom. He has been featured on every major broadcast network around the world and is very well known in the speaking and meetings industry. To be very blunt, Tom knows the speaking business. He has trained thousands of other professional speakers at the prestigious National Speakers Association and he is regularly hired (at high fees) to do keynote speeches and seminars in corporations and associations around the world.

Tom has spent nearly every day of the last seven years searching out the most modern speaking and speaker marketing techniques. He uses them in his own speaking business and teaches them to others. Many people using Tom's techniques never even knew they could make money speaking. Tom teaches them how to make thousands of dollars per hour by packaging and selling their hard won business knowledge in the form of speeches and training seminars.

Now, don't get me wrong. This is not some "get rich quick" scheme. Tom's course consists of proven techniques to develop, sell and deliver speeches and seminars in the ever-expanding training and keynote speech market.

Tom is now passing the knowledge he has gained in over 2000 paid presentation on to others in his Wake 'em Up Video Professional Speaking System. To prove himself, he even reveals copies of the checks his businesses receives on a regular basis. Check it out at the link below. Now, show me anyone else that will do that!

The course is sent by Priority Mail so the purchaser has the
information within 3 business days. It is devoted to everything from
advanced pre-program research to closings and everything in between. Two videotapes are devoted to the business of speaking ...and with Tom's materials you always get much, much more! A detailed description of what is taught in the course is at
http://www.antion.com/speakervideo.htm  

The Great Speaking Center has been a huge success. And because of this, they introduced a referral program called the Associates Program. Basically, without getting into a lot of detail, you get paid for linking to the Great Speaking Center site. You get nearly $80.00 for each course that is sold when someone clicks through your site and buys the course at the Great Speaking Center Speaker Shop.

Here's how it works. The Great Speaking Center assigns you a special URL that tracks the visitors who link from your website to the GSC website. For every one of your visitors who link to The Great Speaking Center and buys the Wake 'em Up course they give you a $79.00 "referral fee" (paid monthly). You share in the profits by linking to
their website... and at a $79.00 "referral fee" per course, it doesn't take very many sales to get a $1000 referral check every month. GSC takes care of charging the credit cards, shipping the orders, and providing any customer service necessary... all you do is simply place a link to a special URL The Great Speaking Center provides you.

Just to clarify this; by simply placing a link on your site to their website (whether it be a simple text link, a banner, or a simple link on your "other interesting links" page), you get paid a $79 referral fee for every course... every month. PLUS you get a percentage of whatever else the customer buys at the Great Speaking Speaker Shop.

There are a few ways to earn referral fees - through banner or text links from your site to the Great Speaking Center.. or... you could mention GSC in a newsletter you may have... or... email your customer database (if you have one) and mention the GSC site as a good resource (all using the special URL they assign you so you can earn referral fees). You can do whatever you wish as long as you aren't spamming (sending unsolicited bulk Email) however, posting their banner at your site is the most common way.

What do you have to lose? Try it out for a couple months and see what kind of referral fees you can earn. If you don't like the return, cancel the agreement... but I am sure that the return will be well worth your while.

Because their server tracks everything, you also get assigned a special website that you can visit at anytime to display exactly how many people have visited the Great Speaking Center through your link and how many have ordered (so you can see what you are earning at anytime). You also get a copy of each order via email, moments after the customers has completed the order form (so you can track your earnings easily).

I don't want to take up your time by explaining all the details in a really long email... this one is long enough as it is . You can check out all the details at http://www.antion.com/t.cgi/XXXXXX/associates/assoc_program.htm

There is also a form there to sign up for the Associates Program if you choose. It is fully automated so you can get set up within a few minutes and be earning referral fees by tonight!

The webpage address I just gave you will explain everything. I think you will be pleasantly surprised. This is a perfect opportunity for your company to increase its profits with very little work.

Are you interested in working together?

If, after you have visited the website, which explains everything, you still find that you have questions, feel free to email me or call me directly at

(your email and/or phone number goes here)

----- End Script -----

You can even reword this and use it in a letter to your customers,
newsletter list, or contacts you have via email.


Don't forget. When you see an "XXXXXX" this is where your associate number goes.

Very Important Note: We will not tolerate spamming of any sort. If you Spam (using unsolicited bulk email or inappropriately post to newsgroups), trying to get people to sign up on the associates program, you will be terminated from the associate program and our sub-associate program. We are not with an ISP that will tolerate spamming, so please abide by our rules out of courtesy. However, as mentioned above, it is still OK to offer it as an autoresponder to your clientele base, your lead lists, people that contact you, or a newsletter list, etc. The "rule" is: As long as you have some sort of relationship with the person you are presenting the associates program to, or are offering it in an appropriate newsgroup, forum, or email discussion list, then you are free to do so.

As an additional note: We will not tolerate current associates signing themselves up as sub-associates under their own assigned referral number in order to generate the additional commissions for their own sales. We have extensive tracking software in place to deter this (which is programmed to look for any similarities whatsoever in any of our associate records and flag us). If we find that this ever the case, the account(s) in question will be immediately terminated and any referral fees unpaid since our last referral payout will remain the sole property of the Great Speaking Center. To put it bluntly, it's not worth trying!

These are all the tips and instructions we have for you now. If you have any questions, feel free to Email mailto:tom@antion.com  and he will be happy to help.

We look forward to a mutually profitable relationship. All the best.