Wake 'em Up!
Business Presentations
a benefit for Cystic Fibrosis
featuring Tom Antion
Saturday, February 6, 1999 -
Lanham, Maryland
DEADLINE FOR PRE-PUBLICATION PRICE:
FEBRUARY 15th 1999
VIDEO VIDEO VIDEO VIDEO VIDEO VIDEO VIDEO VIDEO VIDEO
LOOK WHAT YOU GET FOR $99.00 IF YOU ACT NOW!
When finished, the video set of this seminar will retail for
about $300.00. The finished product will consist of the
following tapes:
Tape 1: Pre-Program Work to Guarantee a Home Run Presentation
Every Time. (also includes Introductions and Openings)
Run time approx 90 minutes.
Tape 2: Bits, Bombproofing, Formulas, Props, Attention Gaining
Devices
Run time: approx 55 minutes
Tape 3: Quotations, FREEZE FRAME VIDEO humor training
Run time: approx 78 minutes
Tape 4: Genius techniques, Sources and Organization of Material,
Story Telling
Run time: approx 52 minutes
Tape 5: Speaking 4 Money (Primer on the Speaking Business)
Run time: approx 71 minutes
Tape 6: Advanced Speaker Marketing
Run time: approx 50 minutes
"Your presentation and materials taught me more in those few short hours than I've
learned in months of research."
R. Mielke, Centreville National Bank
"Spending the day in your workshop was worth every penny
and every minute of my time."
Dr. Margaret New, The Middleburg Group
"I have NEVER received more for the money than what you presented to us at the
"Wake em Up seminar."
Bill Ecker mailto:wecker@bluecrab.org
SEMINAR HANDOUT BELOW
Wake ‘em Up!
Why Great Communication Skills
are Important to You
- You will move up the ladder faster
in your career
- You will be less likely to get the
axe
- You will sell more of your ideas,
products and services
- Your confidence and self-esteem
will rise
- You will be better able to do good
things and move people to action
- To be heard
Listening Patterns Ch. 5, pgs 61-69
Be consistently different
Attention gaining devices
Creating Great Presentations
Logical progression
Pre-program work
Audience research (Chapter 2)
Questionnaire
Phone Interviews
Room set-up (Chapter 3)
Arrangement of chairs
Lighting
Sound
Stage fright (Chapter 8)
Introductions (Chapter 4)
Self
With introducer
Openings (Chapter 4)
Funny
Serious
Body of presentation (Chapter 5)
Selection of material (Chapter 7)
Funny
Serious
Selection of attention gaining devices (Chapter
5)
Closing (Chapter 6)
Post-program work
Pre-Program Work
Questionnaire (pages 10-14)
All male / All female (pages 15-16)
Size (Page 16)
Indoors / Outdoors (page 16)
Time of day (pages 16-17)
International concerns (pages 17-27)
Gestures
Language selection
Customs
Eye contact
Personal Space
Phone interviews (page 15)
Unknown audience
*****Asterisk *****
Technique
Known audience
Room Set-up (pages 37-50)
Arrangement of chairs (pages 39-46)
Sound system (page 47)
Lighting (page 38)
Introductions (pages 51-54)
Self (page 54)
With introducer (pages 51-53)
Test Humor (page 59) --
Complete file at website www.antion.com
Openings (pages 54-59)
Decide funny or serious
Response to introduction (pages 55-56)
Localized / personalized comments (pages 56-58)
Ask a question
Make an outrageous statement
Use a quotation
Mention periodical or news item
Start to tie the beginning to the end
Split Story (page 190)
Calendar opening
Opening Dos and Don'ts
Make points people agree with first
Don't create controversy early
Don't tell a long and involved story
Tell them why you are there
Recap of Segment One
Body of Presentation
Bits, Chunks, Series (pages 65-66)
Some Attention-Getting/Interest Devices:
Humor, of course
Bombprooofing (pages 99-114)
Theory of Relevance
Keep it short
Pre-planned Ad-Libs
Props (pages 167-169)
Stories (pages 183-190)
Voice inflection--see index
Stage movement (page 117-118)
Stand up / Sit down (page 117)
Asking questions of the audience (page 170)
Two closings
Showing visuals--see index
Playing music--see index
Gesturing--see index
Using quotations--see index
Reading or reciting poetry (pages 154-156)
Transitions (page 68)
Closing
Decide funny or serious
Pay attention to stage position
Paraphrase a quotation
Call to action
STAND STILL AND SHUT UP!!!, STAND STILL AND SHUT UP!!!, STAND STILL AND
SHUT UP!!!, STAND STILL AND SHUT UP!!!, STAND STILL AND SHUT UP!!!
Recap of Segment Two
Bonus Genius Techniques:
Photographic Memory (page 97)
Time Cutter
Purposely Omit Material (page 171)
Make your currency really pay off
Pretend to forget
Humor Segment
Fun Introductions & Openings
FREEZE FRAME VIDEO
FREEZE FRAME VIDEO NOTES:
Ten of the thirty-three 33 Ways to be funny WITHOUT TELLING
JOKES
(pages 145-182)
Acronyms & Abbreviations
Cartoons & Comic Strips
Comic Verse
Costumes
Fake Letters
One liners
Top 10/5 lists (Jeff Justice)
Self Effacing
Signs
Words
Recap of Segment Three
Sources and Organization of Material
Sources (pages 193-200)
Books
Industry specific information
Other speakers
Periodicals
Internet
Organization (pages 200-201)
Hard copy
Computer
How to Practice (135-141)
Alone
Alone with A/V
Use your friends . . . carefully
Forget the mirror . . . get out the camcorder
Get coaching
Storytelling (183-190)
Enthusiasm
Identify, catalog and determine points
Three lengths
Get right into it
Emotional Language (pages 129-130)
Dos
Don'ts
Speaking 4 Money
How Will I Make Money
Speeches
Public
Private
Training sessions
Educational Materials
Books
Audiotapes
Videotapes
Cds
Workbooks & reports
Electronic publications
How To Pick a "Salable" Topic
Expertise
Become an expert
Passion
What's hot
How To Package Yourself
Audio and video preview tapes
Properly formatted program descriptions
Your biography and rave testimonials
Your schedule of speaking fees
Articles written by you, and about you
Website
How to Create Educational Materials
Why not just call them products?
Books start as articles
Articles turn into workbooks
Articles, workbooks and books turn into audio and video tapes and Cds
Best resource for this is The Self-Publishing Manual by Dan Poynter (805) 968-7277
How to Market Yourself
Cold calls
Previous employer
Tell everyone you know
No fee talks
Website
Media
Advertise
Free
Best resource that exists for making money speaking: Speak and Grow Rich by Dottie and
Lilly Walters (626) 335-8069, Sharing Ideas News Magazine for Speakers
How much money can I make?
How much do you want to make and what are you willing to do for it?
Now What?
Join Local Chapter of National Speakers Association
Develop a 20 minute program.
Start a learning program, books, tapes, coaching etc.
Develop preview materials and fee schedule
Practice, practice, practice and market, market, market
Advanced Speaker Marketing
Tom's Push Pull Marketing
Website
Ezine
E-mail program Mailloop http://www.marketingtips.com/mailloop/t.x/12273
Internet marketing program http://www.marketingtips.com/t.cgi/12273
Articles by me
Media marketing --Best Resource Joan Stewart Publicity Hound Newsletter
(414) 284-7451
Print -- Articles by me and about me
Radio Best resource, Joe Sabah (303)-722-7200
TV
Database
Distinctive and personal packaging
Get the package /letter opened
Letter writing
Books
Printing, covers, bookmarks, extra covers,
quizzes
Cool deals you can make with your book
Themes Wake 'em Up
Monikers
Post cards
Laminates
One sheets
FREE
GREAT SPEAKING
EZINE
mailto:tomantion@aol.com and say SUBSCRIBE
We now have advanced speaker training junkets. You can travel with Tom to a speaking
engagement. For details visit http://www.antion.com/trainingjunket.htm
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Ask Tom about fund raising programs for your organization and how you can make money
referring him for speaking engagements.
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Visit Tom’s website for many FREE speaking and training resources:
www.antion.com
- DEADLINE: FEBRUARY 15th 1999
mailto:tomantion@aol.com to get your
pre-publication price of $99.00.
Add $5.00 S&H in Continental USA Outside US ask for quote.