"Tom, thanks for the great TeleSeminar on E-zines. I was so excited I got up at 5AM so I could work on my E-zine. You sure do come through with what you promise!" Pam Golden ########################################## GREAT SPEAKING Circulation 7773 Vol. 1 Number 17 - September 9, 1999 Publisher: Tom Antion mailto:tomAntion@aol.com http://www.Antion.com (C) Anchor Publishing 1999 ########################################## No one ever lost credibility by being interesting. ========================================== Please feel free to forward this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. If you are receiving this issue as a forward, and would like to get your own free subscription, please visit http://www.antion.com/ezinesubscribe.htm PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers *** SPEAKER BUSINESS LEADS *** Will be delivered to full subscribers when available. ********** OUR SPONSOR *********** TELESEMINAR: "Kick Start Your Media Marketing: How to Get Clients to Call You" Tuesday, September 14, 9:00 - 10:00 PM Eastern One-on-one this seminar costs $250.00 You get it for $19.95 plus a nickel tip. Tom does NO COLD CALLING and stays as busy as he wants speaking. Find out the simple strategies he uses to keep his name in the public eye and how you can do it too. Tom's first three TeleSeminars sold out fast. To register Call (301) 459-0738 or mailto:tomantion@aol.com ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== MAKE EM WONDER by Tom Antion I suppose most of my readers know by now that I push the limits most of the time to make sure my audience stays awake. It should be no surprise to you then that I will attack another common old style snoozer technique (and I know I will get letters from educational theory folks, but that is OK) . . . that is, telling the participants what you are going to cover during your presentation. I say let em figure it out as you go. If they think they know where you are going, then it is easy for them to "zone out" since they "think" they know what you are going to say. The way I do it is to make them wonder, "What in the heck is he going to do next?," which forces them to stay alert to find out. *** Tom's Upcoming National Speakers Association Appearances*** => Sept. 11, Heart of Texas "HOT" Chapter, Austin, Texas Plus special Sunday workshop => Sept. 18, Central Florida Chapter, Tampa, Florida Plus special Sunday workshop => Feb. 11-13 2000, Western Workshop Burbank, CA Worldwide National Speakers Association affiliates contact Tom about appearing at your event. Tom has appeared at 25 chapter events and three National events for the National Speakers Association. He loves NSA and would be honored to visit your country or chapter. ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== FIGHT AGAINST THE TELEPROMPTER by Tom Antion I am working with a client that has a big yearly event coming up. They are planning all the staging and hoopla to go along with the event. One item they are including is a teleprompter for the general sessions. WHOA NELLIE!! Hold your horses! Not only are they putting non-professional presenters in a foreign setting of a big stage, they are asking them to master a very difficult new skill at the same time. I am a member of the radio and television actors union and I take classes when I can on various performance techniques. I have taken the teleprompter class several times because using a teleprompter is not easy to do well. You would think that it is because your speech is right there for you to look at, but believe me it is not. You can see inexperienced teleprompter users all the time on TV. Their heads oscillate back and forth mechanically to look at each teleprompter screen as they stand glued to the lectern. They very seldom connect well with the audience. Then we take it to the next level where floor mounted monitors are used so the presenter can move about the stage. I have seen them trip, fall down and generally make laughing stocks of themselves with their eyes glued to the monitors instead of where they are walking. Unless there was some legal ramifications that dictate exact wording during a live audience speech, even with my experience level, I would avoid teleprompters. For non-professional presenters, a much better performance would come from lots of practice, so I say, save the money on the teleprompters and get some good coaching. *********** SPONSOR *********** TIRED OF COLD CALLING AND BEGGING FOR BUSINESS? Check out the complete professional speaking system that makes you great on the platform and teaches you how to get clients to call you. http://www.antion.com/speakervideo.htm ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== THE PEP RALLY by Lola Gillebaard As humorists, we must remove the work anxieties from the minds of the audience by what I call a pep rally. Some would call it a warm-up for your program, much like a comedienne does for the star at the comedy store. In other words, put some really funny material at the beginning and get them involved, not individually, but as a group. For example, at one presentation I had the audience shout together loudly . . . "You know you're getting older when . . ." We practiced it until they were really loud and then I gave 12 zingers to complete the sentence. The audience was mine when we finished this exercise. (Re: Wake em Up Business Presentations Chapter 19 "Tips for Women Presenters") Lola Gillebaard is a professional speaker based in Laguna Beach, California. She is a past president of the Greater Los Angeles Chapter of the National Speakers Association. Her one woman show "Life's Funny That Way" has received rave reviews nationwide. She is also a recipient of the Readers Digest Writers award. mailto:gillebaard@aol.com ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== TELESEMINARS REVISITED by Tom Antion In issue 15 (back issues at http://www.antion.com/ezinebackissues.htm ) I told you that I was going to offer a few TeleSeminars and report to you on how it went. Well, as I usually do, I jumped right in, got a coach (Judy Sabah mailto:sabahcoach@aol.com ) and figured out how to do it. Here are the results: The first one, "How to Make Your Speaker Website Kick" was 90% full and resulted in 3 video system sales (http://www.antion.com/speakervideo.htm ) The seminar was taped with brisk audiotranscript sales for the two hour set. The second and third TeleSeminars, "How to Create and Distribute a KickButt Electronic Magazine" and "Product Development & 5 Cool, Kickin, Speaker Marketing Techniques" were immediate sellouts and resulted in another 5 video systems sold and very brisk sales of the audiotranscripts. Audiotranscript sales were so good that I had a Telex tape duplicator FedExed so I could get all the tapes out fast. I also have three new products in a seven day period as a result of the seminars. AND I also have a new theme (read theme article Issue 12) "The Wake 'em Up Kick Series of Audiotranscripts." This medium has tremendous potential for spreading your message and making money without getting on an airplane. To make it work you need to lay the groundwork for getting seminar attendees. My Electronic magazine made it easy for me to get the word out. A colleague of mine Anita Paul already has a following in the court reporting industry. She has people begging her all the time for more information or more seminars. TeleSeminars will be a way for her to reach her market in a cost and time effective manner. Start now refining your database and collecting names addresses, Email addresses and other contact information on the people who will be your target market. Bottom line is I took in about $5000.00 sitting in my cluttered office, at my cluttered desk, with my feet up and in my shorts and Tee shirt. Attendees are happy to get my time for less than 1/10 th the cost of one on one coaching and I'm happy to be able to reach more people with a lot less hassle. Yes, I think I'll be doing more of these. Next one is Tuesday, September 14, 1999 "Kick Start Your Media Marketing: How to Get Clients to Call You" (see above ad for details) For more information and TeleBridge rental contact Judy Sabah (also see her new coaching program below). ***How Is Your Business?*** Does it provide you with income AND fulfillment? If the answer is NO and you continue to look for new information, perhaps the solution is not available in more information. Get your FREE Email brochure on how you can become more attractive to what you want. Eliminating those things that bug you, YES the things you are tolerating right now, raising your standards and living life based on YOUR values, could be part of the solution. Send email today, put "FREE EMAIL BROCHURE in subject line. mailto:Sabahcoach@aol.com Judy Sabah, Master Certified Coach, Professional Speaker and Author. ********************************** NOTE: The course below is what I used to learn most of what I know about electronic marketing. I*m using a tremendous amount of what I learned at this site. Check it out http://www.marketingtips.com/t.cgi/12273/ Want to really take advantage of your E-mail marketing . . . WITHOUT BEING A SPAMMER? GO TO http://www.marketingtips.com/mailloop/t.x/12273 ********* SPONSOR ********* INTERNATIONAL CALL FOR MARKETING/ADVERTISING EXPERTS National advertising trainer Drew Eric Whitman--a.k.a. "Dr. Direct!(tm)"--seeks experts with powerful, exciting speaking voices for unusual, new audiocassette anthology, "PROJECT-X: Underground Success Secrets from Today's Advertising & Marketing Master-Minds(tm)." The album will be produced to Nightingale-Conant-quality specs and will include your name, bio, photo, voice and international marketing support and publicity. Featured expert is the great Dottie Walters. Space is limited. mailto:Drew@AdSurgeon.com with PROJECT-X in the SUBJECT area for full details via email. **************************** ===================================================== 5. SPEAKER HUMOR ===================================================== => As a public speaker I was a cyclone. That is a vacuum surrounded by high winds. => I'll be brief. I'm sure you all want to get back to your I love Lucy reruns. => He's really great to work for. I named my first ulcer after him. => Procrastination is the art of keeping up with yesterday. => If you're living on the edge, make sure you're wearing your seatbelt. => Pay as you go, but not if you intend to go for good . . . James Roche => A cold in the head causes less suffering than an idea . . .Jules Renard => In national affairs a million is only a drop in the budget . . . Burton Rascoe => People will buy anything that is one to a customer . . .Sinclair Lewis => He looked at me as if I was the side dish he hadn*t ordered . . . Ring Lardner => The more I see of the representatives of the people, the more I admire my dogs . . . Alphonse de Lamartine => I never made a mistake in my life; at least one I couldn*t explain away afterward. . . Rudyard Kipling => I like work; it fascinates me; I can sit and look at it for hours. . . Jerome K. Jerome => If I were a gravedigger there are some people I could work for with a great deal of pleasure . . .Douglas Jerrold => You will not skid if you stay in a rut. . .Kin Hubbard => He must have had a magnificent build before his stomach went in for a career of it*s own. . . Margaret Halsey => I get my exercise acting as a pallbearer for my friends that exercise . . .Chauncey Depew => An atheist is a man with no invisible means of support . . . John Buchan => Every crowd has a silver lining . . .P.T. Barnum => All of the animals except man know that the principle business of life is to enjoy it. . . Samuel Butler Lot's more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.tripprep.com/index.html Travel Health Online: International travelers can find current health information about worldwide destinations. Country profiles include immunization requirements, disease risk, medical facilities, embassy locations, and U.S. Dept. of State advisories. http://www.law.com/ Legal Resources: Big selection of self-help info. How to avoid travel scams, complete business section and more. ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $500.00 and $1250 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks ******* Do YOU WANT TO BE A SPONSOR? ******* REACH OVER 7700 SPEAKERS / TRAINERS / EXECS For automated sponsorship details send mailto:sponsor@antion.com *********************************************** ===================================================== For Back Issues visit: http://www.antion.com/ezinebackissues.htm ===================================================== Antion & Associates / Anchor Publishing Box 2630 Landover Hills, Maryland USA 20784 (301) 459-0738, Fax (301) 552-0225 In Continental US (800) 448-6280 orders or paid consulting only mailto:TomAntion@aol.com http://www.antion.com Trade permanent links with us mailto:linktrade@antion.com