This issue dedicated to Kona, Chloe, and Oliver (Please alert Tom if you are getting duplicates) ########################################## GREAT SPEAKING Circulation 8330 Vol. 1 Number 20 - November 3, 1999 Publisher: Tom Antion tomAntion@aol.com http://www.Antion.com (C) Anchor Publishing 1999 ########################################## No one ever lost credibility by being interesting. ========================================== Please feel free to forward this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. If you are receiving this issue as a forward, and would like to get your own free subscription, please visit http://www.antion.com/ezinesubscribe.htm PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers 7. Tech Tip with Mike Rounds *** SPEAKER BUSINESS LEADS *** Will be delivered to full subscribers when available. ********** OUR SPONSOR *********** Kick Series TeleSeminars RADIO WEEK Featuring: Talk Radio Gurus Joel Roberts and Joe Sabah Joel Roberts, Thursday, November 4th 8:00 PM Eastern Time USA Joe Sabah, Friday, November 5th 8:00 PM Eastern Time USA You will learn how to be great on the radio and how to get on in the first place. Details: http://www.antion.com/radioweek.htm ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== THEY DON'T KNOW WHERE YOU ARE GOING by Tom Antion Past President of the National Speakers Association Mike McKinley always says, "Do not worry about minor mistakes. The audience does not know your script." If you have lots of good material, it will make very little difference in the big scheme of things if you forget to mention something you had planned to say. It will however make a BIG difference if you get so rattled because you left something out that you start a domino effect of additional mistakes and omissions. ************ SPONSOR ************ "Speaking Successfully: 1001 Tips for Thriving in the Speaking Business" is a 196-page special report of the best tips from three years of SpeakerNet News, the award-winning free weekly e-newsletter for and by speakers, trainers and consultants. Price is $49 for the electronic version, $59 for the electronic/printed combo, plus applicable shipping, handling and California sales tax. For a 20-page sample or to order go to http://www.speakernetnews.com ********************************** ********* Raise Your Fees ********** IF YOU ARE A SPEAKER OR TRAINER, I Can Show You How to Raise Your Fees Significantly Within a Few Months. Learn advanced marketing techniques and platform skills that allow you to work less and make more. http://www.antion.com/speakervideo.htm ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== GET EM ON STAGE Part II by Tom Antion In Part I we looked at why it is good to get people on stage with you ( http:www.antion.com/ezinebackissues.htm vol 1 num 19) Now we will take a look at what things you can do with them once you get them on stage. According to a study done at the University of Wichita, public recognition is one of the top motivators of people. If you claim to be a "motivational" speaker of some sort, it might be a good idea for you to use your highly public profile while you are speaking to give out public recognition. I find out the good things that particular audience members have done during my extensive pre-program research (Kick Series TeleSeminar Tape Number 5 http://www.antion.com/telesemtapes.htm ) Here are some ways to use the information you learn: => Recognize a single audience member for a particular achievement, or for a period of high performance. => Recognize a group of audience members for a particular achievement, or period of high performance. While they are on-stage make a custom visual highlighting their achievement, or performance (If you use an overhead you can give it to the audience member or team after you show it. Do not forget to include your company name at the bottom of the visual. Many times these will be hung on the wall in the organization which will give you free publicity). Another reason to get an audience member or group on stage is for some sort of demonstration. I do one where I'm demonstrating personal space across cultures. The person helping me gets a good laugh from the audience as we interact. Try to have pre planned ad libs ( http://www.antion.com/articles/freechap.htm ) ready to go for many of the comments or questions you anticipate from the people on stage. You can also have someone on stage to assist you in writing on the flip chart, changing overheads, or to blow a horn when someone in the audience asks a good question. Use your imagination. Whenever, someone is up there to assist you, make sure you give them some kind of prize. One of your products is usually good because it gives you a chance to mention it without using a hard sell. And just about always lead the audience in a round of applause for the helper as they return to their seat. *********** SPONSOR *********** DUNN and ASSOCIATES DESIGN NOTE: I have seen the work this firm puts out. They are fabulous!!! . . . AND they are doing my next book cover -- Tom Design That Sells YOU and Your PRODUCT! Best-selling book covers. Hot-selling back-of-room product package design. Attention-grabbing speaker presentation kits. Quick-response promotional one-sheets. We know what it takes to get you noticed. Since 1985 we have served clients like Tony Robbins, Ken Blanchard, Dottie Walters, Simon & Schuster, Prentice-Hall, and HarperCollins. Call DUNN+ASSOCIATES DESIGN at 715 634 4857 or mailto:mjirik@win.bright.net ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== MOCK UPS by Tom Antion You can make fake newspaper articles and headlines and book covers by using your computer software and printer. To mock up a newspaper article, simply find the column function of your word processor and set the column width to approximate a real newspaper. It does not matter that your are not holding up actual newsprint because you could have simply cut the article from a newspaper and had it photocopied. If you want to actually use a real newspaper, you could go through a lengthy trial and error process trying to shade a piece of laser paper to approximate the color of your newspaper. I guess you could also find some actual newsprint that would feed through your printer. The easiest way is to simply paste or tape your headline or article on one of the inside pages of a real newspaper and then open the paper so you can read the paste up, but the audience can not really see it. Humorist and parody writer David Glickman gave me this really funny idea . He uses his color inkjet printer to duplicate the black box and yellow letters that are on the front of all the "Dummies" series of books. He then pastes his new title over the one on an actual "Dummies" book. The rest of the cover is so busy that people only focus on the big black box. From a distance you can't even tell it is a mockup. I just used this techniques for a big cable company. The title was, "Digital Cable TV Maintenance and Installation for Dummies." It is not too funny to you, but to the targeted audience it was hilarious. You can also mock up fake telegrams and letters from well known people who are not at the event. ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== FORTHCOMING BOOKS by Tom Antion I just learned this fantastic long term promotional tip from Joan Stewart when she co hosted a kick series seminar with me on "Getting Free Publicity" ( http://www.antion.com/telesemtapes.htm Tape number 7) Joan mentioned a publication called "Forthcoming Books." One of my multipart media marketing strategy is to be mentioned in books written by other experts (TeleSeminar Tape number 4). Most of my mentions have been from people that already know me. Going to "Forthcoming Books" allows you to search on what books are being written on whatever topic you might know about. You can send your comments or offer yourself as a resource to the authors and editors of these yet unpublished books and in many cases get yourself mentioned. This allows you to piggyback on whatever publicity they generate for the book and most books live on for years which gives you a lengthy, albeit small, exposure. For more information on free publicity contact Joan at http://www.publicityhound.com NOTE: The site below is where I learned virtually all of my electronic marketing techniques: http://www.marketingtips.com/t.cgi/12273/ Want to really take advantage of your E-mail marketing . . . WITHOUT BEING A SPAMMER? GO TO http://www.marketingtips.com/mailloop/t.x/12273 ********* SPONSOR ********* Kick Series TeleSeminar Tapes Big discounts on highly targeted speaker information http://www.antion.com/telesemtapes.htm **************************** ===================================================== 5. SPEAKER HUMOR ===================================================== => A conference is just an admission that you want someone to join you in your troubles. Will Rogers => Talk is cheap because supply exceeds demand. => I started out with nothing - I still have most of it. => My wild oats have turned to All Bran. => I finally got my head together, now my body is falling apart. => Funny, I don't remember being absent minded => All reports are in. Life is now officially unfair. => It is easier to get older than it is to get wiser. => I wish the buck would stop here occasionally, I sure could use a few => It is hard to make a comeback when you haven't been anywhere. => Only time the world beats a path to your door is if you are in the bathroom. => If God wanted me to touch my toes, he would have put them on my knees. => You never really learn to swear until you learn to drive. => God grant me the senility to forget the people I never liked anyway, the good fortune to run into the ones I do, and the eyesight to tell the difference. => 98 percent of American homes have TV sets. The other 2 percent have to generate their own sex and violence. => Hugging is a means to get two people so close together so they can not see anything wrong with each other. => There are three rules to being a great (you fill in the blank). Unfortunately no one knows what they are. => The two most common causes of divorce: men and women. Eddie Cantor => There is nothing more friendly than a friend in need. => DIET: Penalty for exceeding the feed limit. Lot's more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.celebratelove.com/authors.htm great resource for authors and speakers by National Speakers Association Member Larry James http://www.consumerreports.org/ The old standby for rating computer products is on line. Check out their e-shopping article. ===================================================== 7. TECH TIPS WITH MIKE ROUNDS ===================================================== Rats! Can't send those attachments along with your e-mail because you and the recipient have incompatible ISP formats? Easy fix - get free web e-mail like www.hotmail.com or www.rocketmail.com and have the recipient do the same. That way you are both running the same format. Mike Rounds' Quick Tech Tips www.RoundsMiller.com ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $500.00 and $1250 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks ******* Do YOU WANT TO BE A SPONSOR? ******* REACH OVER 8300 SPEAKERS / TRAINERS / EXECS For automated sponsorship details send mailto:sponsor@antion.com *********************************************** ===================================================== For Back Issues visit: http://www.antion.com/ezinebackissues.htm ===================================================== Antion & Associates / Anchor Publishing Box 2630 Landover Hills, Maryland USA 20784 (301) 459-0738, Fax (301) 552-0225 In Continental US (800) 448-6280 orders or paid consulting only mailto:TomAntion@aol.com http://www.antion.com Trade permanent links with us mailto:linktrade@antion.com