New Electronic Speaker Marketing Butt Camp Schedule (see below) First Two Day Intense (with time to play) Butt Camp in Las Vegas (limited registration) ########################################## GREAT SPEAKING Circulation 12,460 Vol. 3 Number 1 - January 5, 2001 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2001 ########################################## No one ever lost credibility by being interesting. ========================================== *** SPEAKER BUSINESS LEADS *** Your subscription gets you free speaking leads when available. Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. (It's a good way to stay in touch with client's too.) You don't even have to mail them an article. http://www.antion.com/recommend.html If you are receiving this issue as a forward, and would like to get your own free subscription, visit http://www.antion.com/ezinesubscribe.htm To remove yourself from this list see bottom of this email. PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers ********** OUR SPONSOR *********** Two Day Intense Electronic Marketing Butt Camp MGM Grand Hotel, Las Vegas, Nevada January 27, 28, 2001 Latest training and updates on making money selling your knowledge on the Internet Only 15 Seats available for serious Internet Marketers. First five registrants get put on Tom's HOTSEAT. Complete details http://www.antion.com/buttcamp.htm ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== DOORS by Tom Antion One of the biggest sources of distraction has to do with something every meeting room has and that is a door. Doors squeak, they slam shut, and they allow people to walk in the audience's line of sight. According to Tom's Law of Presentations, these three things are only allowed to happen at the exact moment of your best punch line or most dramatic statement. Doors are very easy to deal with if you can gain access to the room early. The first thing I do is check to see if the doors squeak. If they do, I call maintenance or find a little oil can and oil the hinges. If it's an old hotel, this probably hasn't been done in 30 or 40 years. Then I let the door swing shut on its own. This tests the closing mechanism. If it is hopelessly weak and allows the door to slam shut, I either ask for it to be adjusted (which no one ever knows how to do) or I have someone stand at the door to open and close it for latecomers. The latch of the door can make lots of noise to, so you simply tape the catch mechanism shut. Door location can also be a pesky problem. Sometimes the room is set so there is a door behind or very close to the stage area. If someone would enter this door during your presentation, it would be very distracting. You can usually tape up a "Please Use Other Door" sign to help with this. When you know you have any kind of door problem, try to alert the planner or recruit people from the organization to police the doors for you. Excerpt from the "Wake 'em Up Professional Speaking System" http://www.antion.com/speakervideo.htm ************ SPONSOR ************ Pre-Publication 50% Special "Click: The Ultimate Guide to Electronic Marketing for Speakers" 350 pages of the finest in Internet Marketing Techniques You'll be notified via email of the publication date http://www.antion.com/speakershop.htm "Click on E Books" (see excerpt below) ********************************** *********** BUTT CAMP SCHEDULE *********** Las Vegas (Two Day) January 27, 28 Chicago, February 8 (Day before National Speakers Association Eastern Workshop) Denver, February 16 Charlotte, N.C., February 24 San Francisco, March 1 (Day before National Speakers Association Western Workshop) http://www.antion.com/buttcamp.htm "Butt on a Boat" Cruise Seminar April 19 -- 4 days to Cozumel, Mexico http://www.uofsea.org ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== BACKGROUND MUSIC by Tom Antion Background music playing when participants enter a room is a great way to set the mood for a NO ZZZZZs meeting or event. It also makes you look like a more polished presenter. The proper selection of music gets people in the right mood and adds a touch of drama to the presentation. You can also use music when the participants are leaving to give them a pleasant atmosphere as they exit. Avoid turning music on or off suddenly. It should always fade in and fade out slowly. When selecting music, generally you would pick upbeat music for upbeat presentations and slower music for more serious ones. This is very subjective, but not usually too critical unless you're the type who would play loud rock music at a retirement home. If you have no clue how to pick music, get some expert help or buy music designed for presentations from a training supply company that has labels that tell you when to use it. If you are on a tight budget and can't arrange for professional sound equipment, don't worry. In small rooms a decent boom box will suffice. If you are in a larger room, you can put the microphone that will be used for the presentation in front of the speaker of the boom box. This will send the music through the room's sound system. BIG WARNING: DO NOT PLAY COPYRIGHTED MUSIC WITHOUT THE PROPER LICENSING OR YOU WILL BE SORRY. THE MUSIC POLICE WILL GET YOU. Don't worry though, I'll explain below how you can still use music without the threat of a lawsuit. There have been many lawsuits between meeting planners and organizers and Broadcast Music Incorporated (BMI) and The American Society of Composers, Authors, and Publishers (ASCAP). If you want to use copyrighted music, make sure you tell your meeting planner. At the time of this writing, the sponsoring organization is ultimately responsible for the proper licensing of music played at an event. However, the real life story says that you should clear your use of music with the sponsoring organization well in advance of the program. If you don't, you may be the one responsible for a lawsuit against the organization that hired you. Better hang up your laser pointer because you won't last long as a speaker pulling those kinds of stunts. HOW TO GET LICENSING If you are doing your own public seminars and you want to use copyrighted music, you must obtain your own license. Call BMI or ASCAP in New York City for details. The way to get around this hassle is to play copyright free music which, for use as background music, is just as good. This music is available through production music houses, or you can get prepackaged music for meetings from a company called Resources for Organizations (952) 829-1954. Excerpt from "Wake 'em Up Professional Speaking System" http://www.antion.com/speakervideo.htm *********** SPONSOR *********** FREE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS011@aweber.com ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== DELIVERING THE PUNCH LINE Part I by Tom Antion Most jokes are designed to end with a humorous climactic word or phrase. Here's an example from Larry Wilde's book "Library of Laughter:" I can't understand why you failed in business. Too much advertising. You never spent a cent in your life on advertising. That's true, but my competitor did. Everything in the joke up to the comma after "That's true" is the setup of the joke. "But my competitor did" is the punch line. The punch line gets its name from the delivery technique used. You must punch the line out a little harder and with a slightly different voice than the rest of the joke. Lean into the microphone and say it louder and more clearly than you said the setup lines. If the audience does not hear the punch line, they are not going to laugh. Just before the punch line you should pause slightly (to emphasize and draw special attention to the line. After you deliver the line, don't utter another sound. Give the audience a chance to laugh. Words or phrases appended to the climax tend to delay or impede laughter. Until you get some experience, it is really tough to wait. Beginners tend to be afraid that no laughter will come, so they keep going. If you keep talking during this period, you will easily squelch the laughter. As your confidence builds, pausing will become easier and easier. Sometimes waiting the audience out will actually give them a cue to laugh even if the joke wasn't that great. When you deliver your punch line, deliver it to one person and one person only. It doesn't matter how large the crowd is, you can look one person right in the eye and deliver your line. Next issue we will learn how to pick the person to whom you deliver your punch line. ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== HOW TO CREATE AND DISTRIBUTE AN E COURSE by Tom Antion E courses are credibility tools and they are also great sales tools. You can easily create a course in your field of expertise and either sell it as a product or give it away as a give-before-you-get sales tool. If it's a free course, you give good information, but you don't give all the information. It's designed to be helpful to people and not a blatant sales pitch, but if you gave them everything, there would be no reason to buy anything from you. If you are selling the course, make it very comprehensive and don't hold back. You want the recipients to really feel like they are getting value. E courses are even easier to create than E Books. You don't have to do any fancy formatting or heading tags or conversions or anything. You just create it in Ezine plain text Ezine Fashion. For a sample of my 7 day Mini Course mailto:minicourse@aweber.com a blank email is fine. If you are connected to the Internet right now, go ahead and click on the email link above and send it. You'll get the first part of the course back within a few minutes. Then each day for seven days you will get the next section of the course. AOL users beware. I had about 100 complaints that parts of the course were never delivered. EVERY SINGLE ONE WAS SOMEONE WITH AN AOL ADDRESS! HERE'S A CHECKLIST TO CREATE THE COURSE: => Pick your topic. => Gather your material into related sections. Each section will be one lesson in the course. Five sections means five days to the course. If your material is complicated you could do one lesson per week, but on a free course I would recommend against it because it will take you too long to get a return. => Write a welcome and introduction to the course along with a list of all the upcoming lessons. => Don't skimp on any of the lessons. People can unsubscribe from this and either ask for their money back or just disappear from your list and then you won't have a chance to sell them anything. => If it's a free course you should weave subtle hints into the course that make people want to know more. You'll see examples of this in my mini course. My goal was to show you that you don't even know what you don't know about Internet marketing and that not knowing these things will hurt you and your family and give you warts or whatever the consequences are. This is just one technique to make people want to buy. => Once the course is written, set up an account with one of the Sequential Autoresponder companies listed above to distribute the course for you. Each company will have its own set of instructions for setup, but basically you'll cut and paste your email after it's created into their system so they can send them out upon request. NOTE: Don't forget to put hard returns at the end of each line (at about 65 characters) of your course, or use an inexpensive program like Text Pad to do it for you. If you don't, you will likely have a lousy looking E course. => Now, promote the course to your distribution list, put it in your handouts, mention it at your programs, and put a notice about it on your website. Generally, tell people about it anyway you can. I put it out to a list of about 11,000 and got over a 10% response in the first three days. Those 1200 or so people spent about $7000.00 with me after taking their "Free" course. Excerpt from "Click: The Ultimate Guide to Electronic Marketing for Speakers" NOTE: The site below is where I learned virtually all of my electronic marketing techniques: http://www.marketingtips.com/t.cgi/12273/ Want to really take advantage of your E-mail marketing . . .WITHOUT BEING A SPAMMER? GO TO http://www.marketingtips.com/mailloop/t.x/12273 Get your own associate program and have other websites selling tons of your products and services. http://www.marketingtips.com/assoctrac/t.x/12273 Tom's Top Ten Marketing Resources page http://www.antion.com/marketingtools.htm ********* SPONSOR ********* Are you lost when it comes to the Internet.? I can help you make it work for you. Personal consultations to get you on track. Call me when you get serious Tom Antion 800-448-6280 301-459-0738 tom@antion.com **************************** ===================================================== 5. SPEAKER HUMOR ===================================================== FYI => January is "National Soup Month" => January 2nd is "Break Your New Year's Resolution Day" --If at first you don't succeed, destroy all evidence that you tried. I never have frustrations The reason is to wit If at first I don't succeed I quit => January 3rd US Congress Assembles -- If the opposite of "pro" is "con," what is the opposite of "progress?" -- Congress is where a person gets up to speak . . . nobody listens . . . . and then they all disagree. => January 4th is Trivia day => "A billion here, a billion there . . . pretty soon it adds up to real money." --Everett Dirksen, Born January 4th 1896 => "I feel equality has arrived when we elect to office women who are just as incompetent as some of the men who are already there." -- Maureen Reagan, Born January 4th, 1941 => At age 99: "If I would have known how old I was going to be, I would have taken better care of myself. -- Adolf Zukor, born January 7th, 1873 => January 10th is "Find the Top of Your Desk Day" => Second week of January is "Man Watcher's Week" => January 16th is "Nothing Day" Do not celebrate, observe or honor anything. => Third week of January is "International Printing Week" -- Printing trivia- Punctuation was not used until printing started around the fifteenth century before that allthewordswerehandwrittenandrantogether somewhat like my hadwriting is today :) => Third Friday in January is "Hat Day" --The way to fight a woman is with your hat . . . . grab it and run. -- John Barrymore --Time to put away the straw and get felt => Fourth Friday is "Spouses Day" -- To make a couple happy, the husband must be deaf and the wife blind. -- French Proverb --The most dangerous food is a wedding cake. --Alimony: The billing without the cooing. --Marriage is the only war where you sleep with the enemy. Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.public-speaking.org 120 free articles on public speaking. http://www.switchboard.com Fast online yellow pages, white pages and maps http://www.findsounds.com Need a sound effect for a speech? This site is a search engine for sounds clips. The sites below allow you to check your POP3 email from any computer with Internet access http://bstar.net/panda/ - my favorite http://www.mailstart.com http://pagingkenya.com/Newsite/indexadv.html http://www.mail2web.com/ http://www.mimeo.com/ Will print and deliver really high quality handouts http://www.tmexpress.com Learn how to trademark your material ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $850.00 and $1700 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks ******* Do YOU WANT TO BE A SPONSOR? ******* REACH OVER 12,000 SPEAKERS / TRAINERS / EXECS For automated sponsorship details send mailto:sponsor@antion.com *********************************************** ===================================================== To subscribe to GREAT SPEAKING visit http://www.antion.com/ezinesubscribe.htm For Back Issues visit: http://www.antion.com/ezinebackissues.htm ===================================================== Antion & Associates / Anchor Publishing Box 2630 Landover Hills, Maryland USA 20784 (301) 459-0738, Fax (301) 552-0225 In Continental US (800) 448-6280 orders or paid consulting only mailto:Tom@antion.com http://www.antion.com Trade permanent links with us mailto:linktrade@antion.com To Join our associate program and make money from your website visit: http://www.antion.com/associates/assoc_program.htm