Welcome to our many new subscribers who signed up through, Opinion Surveys, Profit Info, BizNewsletters, Antion.com, Zmedia, RankYou and our many other signup partners. (see bottom if you no longer wish to receive "Great Speaking" SEE TOM IN SAN DIEGO OCTOBER 19, for his "infamous" Electronic Marketing "ButtCamp" for speakers, authors, coaches, consultants and trainers. "Learn to make money while sitting at home on your rear end" Details: mailto:susan@motivateu.com FREE BOOK CHAPTER (see below) ########################################## GREAT SPEAKING Circulation 99,133 Vol. 3 Number 18 - September 26, 2001 Publisher: Tom Antion tom@Antion.com www.Antion.com (C) Anchor Publishing 2001 ########################################## No one ever lost credibility by being interesting. ========================================== *** SPEAKER BUSINESS LEADS *** Your subscription gets you free speaking leads when available. WE PAY YOU TO SEND US SUBSCRIBERS http://www.listpartners.com/cgi-local/cashpartner?406 (listpartners.com/cgi-local/cashpartner?406) Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. (It's a good way to stay in touch with client's too.) You don't even have to mail them an article. http://www.antion.com/recommend.html (antion.com/recommend.html) If you are receiving this issue as a forward, and would like to get your own free subscription, visit http://www.antion.com/ezinesubscribe.htm To remove yourself from this list see bottom of this email. PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers LEARN HOW TO BE A PROFESSIONAL SPEAKER http://www.antion.com/public-speaking.htm (antion.com/public-speaking.htm) ********** OUR SPONSOR *********** FREE CHAPTER AND TABLE OF CONTENTS "How to be a KickButt Publicity Hound" http://www.antion.com/publicityhoundTOC.htm (antion.com/publicityhoundTOC.htm) ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== WATCH OUT by Kathie Thomas I have lost count of the number of times I see speakers look at their watches when presenting. Something I learned not to do when first starting out. It immediately prompts the audience to look at their watches too. Best to either seek out where there is a wall clock before getting up to present, or take your watch off and place it on the lectern before starting, therefore being able to casually pass by it during the presentation from time to time. This is a simple technique I was taught several years ago that has helped me considerably to ensure I am on time without making the audience aware of it. Kathie M. Thomas, ASM, AFAIOP, MVA Multiple Award Winner Secretarial Support Accredited Speaker Member, NSAA Motivation, Networking, The Virtual Office! http://www.kathiethomas.com (kathiethomas.com) Next issue Tom will tell you when you "SHOULD" look at your watch. (We want your quick tips and genius techniques for this section. mailto:tom@antion.com put SPEAKING TIP in the subject line.) ******************************************** I WANT YOUR HORROR STORIES About your website and/or web designer If we use your story, you will get multiple links from my high traffic websites back to your website. This will increase your link popularity and give you better search engine positioning. Send your story (up to 200 words) mailto:tom@antion.com Put HORROR STORY in the subject line. We reserve the right to edit. Also put your contact info in case I need to ask you about your story. ********************************************* ************ SPONSOR ************ How To Write A Book On Anything In Two Weeks....Guaranteed Plus One Year Membership ($197.00 Value) in The PIP Tips Writers' Club. Just send a blank email to: mailto:thepip@getresponse.com?subject=GWSpecialOffer ********************************** ===================================================== 2. Advanced Presentation Skills Article ===================================================== SOURCES OF MATERIAL Part II by Tom Antion In the last issue we taught you to keep your eyes open for new material and to record it immediately. http://www.antion.com/ezinebackissues2001.htm (antion.com/ezinebackissues2001.htm) Now let's see how you would turn a seemingly insignificant life incident into usable speech material. Let's go back to the incident I mentioned in the last issue where I talked about your electricity going out. Here it is: ". . . your electricity going out in the middle of the night, which caused your alarm clock to malfunction, which caused you to be late for work, which caused you to run in late to your presentation that morning." Let's see how you might use that in a presentation. But first let's apply some story telling questions from the "Wake 'em Up Video Professional Speaking System" http://www.antion.com/speakervideo.htm (antion.com/speakervideo.htm) QUESTIONS IS THE STORY CLEAN? Yes it is clean. WHAT POINT DOES IT ILLUSTRATE? It could mean that there was a malfunction in the house which caused a short and the main breaker prevented the house from catching on fire. Point: Have fail-safe mechanisms in place to protect your business not only from physical damage, but from business breakdowns too. WHAT OTHER POINTS DOES IT ILLUSTRATE? Point: Electricity is something we take for granted. When it's not there, we suffer. Undoubtedly more points could be made, but let's look at how taking electricity for granted could be used to help make a point in a presentation. HERE'S WHAT YOU SAY "A few weeks back my electricity went off in the middle of the night. I awoke the next morning thinking I had just had one of the best night's sleep I had had in a long time until . . . I saw my digital alarm clock blinking at me. I jumped up and ran to find my wristwatch. 9:30 a.m. (heavy emphasis) I still hadn't buttoned my pants as I jumped in the car and raced to work for my 9:30 a.m. (again - heavy emphasis) presentation. Luckily, they waited for me and I got through the day. But after everything settled down, I got to thinking about how we really take electricity for granted. It's just supposed to be there. When it's there all the time, we sometimes forget what a disaster it would be if it wasn't there." From this point in the story, if it were a business audience, you could talk about long-term customers and how we might take them for granted, or if it was a keynote speech about balancing home and work you could talk about taking our spouses for granted. You can see that the tiniest life incident can be used to help reinforce points in your presentation. *********** SPONSOR *********** FREE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS029@aweber.com ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== EVALUATION FUNNIES by Tom Antion You can have great fun by telling people what to write on their evaluation sheets. Of course you have to make sure that the people reading them have a good sense of humor. If they do, here are some ideas: Patricia Fripp tells the audience, "If you like me, write on your evaluation sheet, 'bring her back and pay her double.'" I've had them write all kinds of bizarre stuff like: "I didn't like his green spiked hair." (I'm obviously corporate looking with short black hair) "You give me great hope that I can also be a speaker because you are obviously illiterate." "There are three things I liked about today's speaker . . . I just can't think of any of them right now." Think up a bunch of your own and have fun when evaluation time comes. ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" (antion.com/speakershop.htm) For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== WHAT YOU NEED TO KNOW BEFORE YOU TITLE YOUR NEXT BOOK, SPECIAL REPORT, OR SPEECH By Yanik Silver http://www.instantsalesletters.com/al/af.cgi?3556 (instantsalesletters.com/al/af.cgi?3556) A good title is a work of genius... That's what Emanuel Haldeman-Julius said about changing the title of a book to increase sales. And he should know, he's the guy who single-handedly sold more than 100,000,000 "little blue books" during the first part of the 20th century (Yes, I said 100 million copies). The most remarkable thing is that Haldeman-Julius simply advertised his books by title alone. There was no selling copy, only the title of the book. That's it. So before you decide on any haphazard title for your next book, special report, or speech you might want to take advice from this savvy marketer. Haldeman-Julius had a policy in his business - if a title didn't sell over 10,000 copies a year it was sent to a place in his office called "The Hospital". Inside the Hospital he went to work coming up with a new title for the poorly selling book and re- releasing it. He tells about a book originally being titled "The Art of Controversy" which never really sold until it was changed to "How to Argue Logically" and then it leapt up to 30,000 copies. The amazing thing is that nothing else was changed inside the book, just the title. And from this in-the-trenches research, Haldeman-Julius discovered certain title words that could increase the sales of almost any book when applied. For instance the words "The Truth About" increased sales for one book starting its publishing life as "Patent Medicine". This book by Dr. Arthur Cramp only sold 3,000 copies in 1925 but when the title was changed to "The Truth About Patent Medicine" it rose up to a respectable 10,000 copies. Therefore the words "The Truth About" are magical. Next, he found the words "Life" and "Love" to work well. Followed by the worn, but still very powerful phrase "How To". Books with "How To" in the title were almost always placed at the top of his sales list. Take for example, the title "How to Psycho-Analyze Yourself" sold 43,000 copies while a similar title "Psycho-Analysis Explained" sold 5,000 less copies. And the title "How I Psycho-Analyzed Myself" managed to attract only 13,500 buyers. What's more, Haldeman-Julius discovered the public was (and still is) clamoring for facts. So the words "The Facts You Should Know" proved a big winner. So how can you apply this information? Easy! The way you should use this wisdom from the ages is by applying it to speech titles, ebooks, ezine articles, free reports and your headlines. (c) 2001 Surefire Marketing, Inc. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~ Hot on the heels of Yanik Silver's first Internet project http://www.instantsalesletters.com/al/af.cgi?3556 (instantsalesletters.com/al/af.cgi?3556), he's released the new "Instant Internet Profits" course. Yanik is now spilling the beans and revealing his simple blue print that nearly anyone can follow to achieve online success. Check it out at ===> http://www.instantinternetprofits.com/cgi-bin/at.cgi?a=171246 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~ NOTE: The site below is where I began learning about E Marketing http://www.marketingtips.com/t.cgi/12273/ Good and easy to use shopping cart system http://www.kickstartcart.com (kickstartcart.com) The email list management company I use http://www.postmastergeneral.com/?affiliate=antion (postmastergeneral.com/?affiliate=antion) Get your own associate program and have other websites selling tons of your products and services. http://www.marketingtips.com/assoctrac/t.x/12273 Tom's Top Ten Marketing Resources page http://www.antion.com/marketingtools.htm ********* SPONSOR ********* HOW DO YOU DECIDE WHEN IT'S TIME TO RAISE YOUR SPEAKING FEES? What if you speak less and consult more? How do you determine the impact on your profits of raising fees, speaking 20 days less than you did last year, bundling travel costs, etc.? The answer is a financial model of your business! Gene Siciliano, Your CFO for Rent, offers an easy-to-use financial model builder designed exclusively for speakers. Includes a comprehensive fee setting method. Instruction booklet included. Said a recent NSA buyer: "This product is excellent." $19.95 +SP&H. To order call toll-free 888-788-6534 or email mailto:info@cfoforrent.com **************************** ===================================================== 5. SPEAKER HUMOR ===================================================== => Congratulations. This is the earliest you have ever been late. => An angry boss yelled, "YOU SHOULD HAVE BEEN HERE AT 8:00." The reply, "Why? What happened?" => A ten minute coffee break a day equals over 43 hours over the course of a year . . . hey that's a week's vacation. => Sign: When everything else fails, why not try what the boss suggested? => Administrative assistant test: Can you say the following? If so, you're hired. "She hasn't come in yet." "I expect her any minute." "She called to say she would be a little late." "She came in, but had to leave." "She's gone to lunch." "She should be back from lunch any minute." "She's not back from lunch yet. May I take a message?" "She's in the building." "She's away from her desk." "I'm not sure whether she'll be back or not." "Sorry. She's gone for the day." "Sorry. She's left the company." => Boss: "Don't discuss your paycheck with others." Employee: "Don't worry. I'm as ashamed of it as you are." => Sign: We are asking that somewhere between starting time and quitting time . . . without infringing on lunchtime, coffee breaks, rest periods, ticket selling and vacation planning that each employee find some time that can be used for a work break." We believe this will be an aid to steady employment and regular paychecks and that each employee will give it a fair trial." => Salesperson: On my first day out I got two orders. . . .Get out! and stay out! Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm (antion.com/humor/speakerhumor/speakerhumor.htm) ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.hermangroup.com Patriotic Bumper Sticker (hermangroup.com) http://www.buzme.com Internet voicemail and Internet call waiting. (buzme.com) http://www.geek.com/pdageek/ All about your PDA (geek.com/pdageek/) http://odarn.com/dpindex.shtml Helps you remember your passwords (odarn.com/dpindex.shtml) http://www.public-speaking.org (sister site) 120+ free articles on professional level speaking (Best of Web . . Inc. Magazine) (public-speaking.org) ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $850.00 and $1700 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm (antion.com/ezinebackissues.htm) OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks ******* Do YOU WANT TO BE A SPONSOR? ******* REACH OVER 99,000 SPEAKERS / TRAINERS / EXECS For automated sponsorship details send mailto:sponsor@antion.com or visit http://www.antion.com/sponsor.htm (antion.com/sponsor.htm) *********************************************** ===================================================== To subscribe to GREAT SPEAKING visit http://www.antion.com/ezinesubscribe.htm (antion.com/ezinesubscribe.htm) For Back Issues visit: http://www.antion.com/ezinebackissues.htm (antion.com/ezinebackissues.htm) ===================================================== Antion & Associates / Anchor Publishing Box 2630 Landover Hills, Maryland USA 20784 (301) 459-0738, Fax (301) 552-0225 In Continental US (800) 448-6280 orders or paid consulting only mailto:Tom@antion.com http://www.antion.com Trade permanent links with us mailto:linktrade@antion.com To Join our associate program and make money from your website visit: http://www.antion.com/associates/assoc_program.htm (antion.com/associates/assoc_program.htm)