Welcome to our many new subscribers who signed up through, Opinion Surveys, Profit Info, BizNewsletters, Antion.com, Zmedia, RankYou and our many other signup partners. (see bottom if you no longer wish to receive "Great Speaking" ===================== => I want your website/web designer HORROR STORY (see below) SEE TOM IN SAN DIEGO OCTOBER 19, for his "infamous" Electronic Marketing "ButtCamp" for speakers, authors, coaches, consultants and trainers. "Learn to make money while sitting at home on your rear end" Details: mailto:susan@motivateu.com ########################################## GREAT SPEAKING Circulation 100,844 Vol. 3 Number 19 - October 9, 2001 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (antion.com) (C) Anchor Publishing 2001 ########################################## No one ever lost credibility by being interesting. ========================================== *** SPEAKER BUSINESS LEADS *** Your subscription gets you free speaking leads when available. WE PAY YOU TO SEND US SUBSCRIBERS http://www.listpartners.com/cgi-local/cashpartner?406 (listpartners.com/cgi-local/cashpartner?406) Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. (It's a good way to stay in touch with client's too.) You don't even have to mail them an article. http://www.antion.com/recommend.html (antion.com/recommend.html) If you are receiving this issue as a forward, and would like to get your own free subscription, visit http://www.antion.com/ezinesubscribe.htm (antion.com/ezinesubscribe.htm) To remove yourself from this list see bottom of this email. PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers ********** OUR SPONSOR *********** FREE CHAPTER AND TABLE OF CONTENTS "How to be a KickButt Publicity Hound" http://www.antion.com/publicityhoundTOC.htm (antion.com/publicityhoundTOC.htm) ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== WATCH OUT Part II by Tom Antion Last issue Kathie Thomas told us about why it is a bad idea to look at your watch while on stage. She also mentioned a couple ways to avoid it. Now, I'm going to tell you when you SHOULD look at your watch. You will run into situations where time is obviously an issue. Maybe the entire conference is running late or maybe the kickoff to the biggest football game of the year is immediately after your talk . . . or worse yet, scheduled to happen during your talk. In these situations it makes sense to go ahead and look at your watch right up front and make a big deal out of it. Let the audience know that you are aware of the time issues and will do your best to stay, on time, get back on time, cut your time short, etc. etc, etc. Clear your actions first with the meeting organizer so what you say doesn't get you in trouble. (We want your quick tips and genius techniques for this section. mailto:tom@antion.com put SPEAKING TIP in the subject line.) ************ SPONSOR ************ I WANT YOUR WEB HORROR STORIES About your website and/or web designer If we use your story, you will get multiple links from my high traffic websites back to your website. This will increase your link popularity and give you better search engine positioning. Send your story (up to 200 words) mailto:tom@antion.com Put HORROR STORY in the subject line. We reserve the right to edit. Also put your contact info in case I need to ask you about your story. ********************************** ************ SPONSOR ************ HOW TO WRITE A BOOK ON ANYTHING IN TWO WEEKS....Guaranteed Plus 120 days of Membership ($197.00 Value) in The PIP Tips Writers' Club. Just send a blank email to: mailto:thepip@getresponse.com?subject=GWSpecialOffer ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== VOICE CARE TIPS by Tom Antion => When speaking all day, if possible, disappear during lunch and rest your voice. => Use a microphone whenever possible . . . even for small groups. => Keep luke warm water available on stage. => Drink lots of water the day BEFORE your presentation. => Avoid alcohol, coffee and tea which tend to dehydrate your vocal chords. => Avoid carbonated beverages which could cause belching. => Avoid any creamy food products like ice cream, milk etc. because it cause phlegm. => Avoid screaming and talking extremely loud. => In cold weather wear a warm scarf, turtle necks, etc. => Warm up your voice before you speak. => Test different citrus fruits or fruit drinks (not sugary) to find the best method for you to clear congestion from your vocal chords. => Avoid clearing your throat excessively. => Start your speech out in a low range of voice. Crescendo to peaks in your speech. If you start out in a high range of voice and then try to crescendo, you may strain your voice. *********** SPONSOR *********** FREE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS030@aweber.com ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== HOW TO PICK ON SOMEONE Part I by Tom Antion You may have heard many times that humor should not occur at anyone's expense. That's mostly said by people who are not good enough speakers to pick on someone else successfully. This article will tell you how to do it. First of all you better be pretty good using humor already to try this technique. I'll also give you fair warning that if you do this wrong it could backfire, so pay close attention. STEP 1 RESEARCH When you are doing pre-program research, ask who are the real hams that are going to be in the audience. Ask for traits about them that everyone in the audience will know about. Start a list which includes the highest ranking people that will be in the audience. STEP 2 ASK PERMISSION Call up the people on the list and ask them if they mind if you tease them a little. Tell them you heard about how much they love golf, or whatever else you have learned about them already. Tell them you plan on teasing them and giving them lines to say back at you. You will most likely get a resounding yes if they are truly hams. NOTE: BE CAREFUL OF PICKING ON LOW LEVEL PEOPLE. IT MAY APPEAR YOU ARE BEING MALICIOUS. IT'S BEST TO PICK ON THE HIGHEST RANKING OFFICIALS, THE SALES LEADERS, WELL-LIKED PEOPLE, ETC. STEP 3 WRITE OR RESEARCH HUMOROUS LINES I suggest buying yourself a roast/insult book. Here's some examples: "Some people believe that Joe is one of the best, most prolific salespeople this company has ever seen . . . (pause) and some people believe in the Easter Bunny. "I've got good news and I've got bad news. The good news is Sally is taking golf lessons. The bad news is she's taking them from Fred (Fred would be a guy who is always bragging about his golf game, but he's really not that good) Next issue I'll tell you how to work your funny lines into your presentation. ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" (antion.com/speakershop.htm) For a FREE Chapter visit http://www.antion.com/products/produc~3.htm (antion.com/products/produc~3.htm) ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== SEVEN WAYS TO SELECT A TOPIC THAT SELLS by Judy Cullins (Editor's Note: Many of these tips apply to both speaking topics AND book topics.) 1. WRITE WHAT YOU ARE PASSIONATE ABOUT. Write what will still interest you in the next two years. Your book is an extension of you, your talks, and your profession. If you don't love your topic, you won't be successful. One big mistake authors make is to put attention on writing another book before their first one has been promoted. 2. WRITE DOWN FIVE TOPICS YOU ARE PASSIONATE ABOUT. Ask your inner author which one should you pay attention to first. After choosing, gather and organize everything you already know and want to know about that topic. Research it. Read other authors' books in your field, check out related Web sites, and subscribe to newsletters. You become the expert as you write. 3. WRITE A BOOK YOUR AUDIENCE NEEDS OR WANTS. People want how to's and skills. Three special reports on memory and a Speedreading manual I wrote have sold over 45,000 copies in the past 15 years. Business books sell well. People need writing, reading, speaking, computing, communication, math, sales, marketing and Internet skills. Nonfiction how to's sell best. 4. RESEARCH YOUR TARGET MARKET. Who is your preferred audience? Who will read and buy your book? How many possible buyers are there? How does your book stack up to your competition? What is your unique selling proposition? What benefits does your book bring its readers? How many in your audience? According to Dan Poynter, author of "Writing Nonfiction", an audience of 200,000 to 700,000 is best. "Chicken Soup for the Teenage Soul" sold three million copies more in one year than the original "Chicken Soup" sold in three years. 5. COMPARE YOUR BOOK WITH OTHER REPUTABLE, GOOD SELLERS. What way is your book like theirs? What way is your book unique from others? How? How is your book better? If you think your book is the only one of its kind, it may be, but it will be much more difficult to sell. Check out where your book fits by visiting your local bookstore. Ask the bookseller to help you. Turn to the backcovers--look at the upper left side to see the two or three categories usually listed there. Which ones do your book fit under? Let your book develop a new angle on the problem to be solved. A book on breast-feeding sold far more copies when the author aimed it at working mothers. 6. SURVEY YOUR MARKET. Brainstorm with and ask for feedback from friends and associates. Let them vote on the best of ten titles and subtitles, chapter titles, and back cover information. While some get their title instantly and know it's the right one, many of us need help. When you use the synergy of more brainpower, you receive so many more ideas. Don't be attached to your choices. Feedback helps build a better book. 7. CREATE A WINNING VISION FOR YOUR BOOK. Know that your book will be published. Specifically name the outcomes you will see, hear and feel. Place this winning vision in color on a card. Put it near your workstation. (Using today's date including the year) Now that my book (title and subtitle) is finished and is a huge seller. For example: I see (lines of people waiting patiently to buy it) I hear (applause from multiple audiences affirming it) I feel (exhilarated, confident and pleased it's such a hit) You can sell many more books when you use the tips above. Judy Cullins, M.A. Write Your Ebook or Other Short Book - Fast! Ph/Fax: 619/466-0622 http://www.bookcoaching.com 18 clients published since 1999! Subscribe to free monthly newsletter "The Book Coach Says..." mailto:judy@bookcoaching.com or mailto:cullinsbks@aol.com NOTE: The site below is where I began learning about E Marketing http://www.marketingtips.com/t.cgi/12273/ (marketingtips.com/t.cgi/12273/) Good and easy to use shopping cart system http://www.kickstartcart.com (kickstartcart.com) The email list management company I use http://www.postmastergeneral.com/?affiliate=antion (postmastergeneral.com/?affiliate=antion) Get your own associate program and have other websites selling tons of your products and services. http://www.marketingtips.com/assoctrac/t.x/12273 (marketingtips.com/assoctrac/t.x/12273) Tom's Top Ten Marketing Resources page http://www.antion.com/marketingtools.htm (antion.com/marketingtools.htm) ********* SPONSOR ********* Bureau-friendly speaker's promotional kits, bestselling book covers, hot-selling product packaging. Our clients include Deepak Chopra, Tony Robbins, Mark Victor Hansen, Ken Blanchard, Dottie Walters, John Edward, and Tom Antion. Call us at 715 634 4857 or visit our website anytime: http://www.Dunn-Design.com (dunn-design.com) **************************** ===================================================== 5. SPEAKER HUMOR ===================================================== REASONS FOR ACCIDENTS AS SUPPOSEDLY REPORTED ON INSURANCE REPORTS => "The telephone pole was approaching fast. I was attempting to swerve out of it's path when it struck my front end." => "To avoid hitting the bumper of the car in front, I struck the pedestrian." => "My car was legally parked when it backed into the other vehicle." => "An invisible car came out of nowhere, struck my vehicle and vanished." => "When I saw I could not avoid a collision, I stepped on the gas and crashed into the other car." => "The pedestrian had no idea which direction to go, so I ran him over." => "Coming home, I drove into the wrong house and collided with a tree I don't have." => "I was driving my car out of the driveway in the usual manner, when it was struck by the other car in the same place it had been struck several times before." => The accident occurred when I was attempting to bring my car out of a skid by steering it into the other vehicle." => "The guy was all over the place. I had to swerve a number of times before I hit him." => "The other car collided with mine without giving warning of its intention." => "I thought my window was down but found it was up when I put my hand through it." => "The indirect cause of this accident was a little guy in a small car with a big mouth." Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm (antion.com/humor/speakerhumor/speakerhumor.htm) ********* SPONSOR ********* Tom's complete electronic Marketing ButtCamp on tape Check it out at http://www.antion.com/buttcamptapes.htm (antion.com/buttcamptapes.htm) **************************** ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.half.com Claims prices on all kinds of things at least half off retail. http://www.instantsalesletters.com/al/af.cgi?3556 (instantsalesletters.com/al/af.cgi?3556) Use this site to generate sales letters just like Tom does to rake in hundreds of thousands of dollars. http://www.markusallen.org/cgi-bin/tips.pl?T=730766&A= (markusallen.org/cgi-bin/tips.pl?T=730766&A=) Markus Allen's $10,000 Marketing Tip of the Day Free Subscription http://emergencyemailnetwork.com/ (emergencyemailnetwork.com/) Get immediate notice of emergencies, bad weather, etc in your area. http://www.findsounds.com (findsounds.com) Need a sound to plug into your PowerPoint presentation. Find it here. ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $850.00 and $1700 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm (antion.com/referrals.htm) *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm (antion.com/ezinebackissues.htm) OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks ******* Do YOU WANT TO BE A SPONSOR? ******* REACH OVER 100,000 SPEAKERS / TRAINERS / EXECS For automated sponsorship details send mailto:sponsor@antion.com or visit http://www.antion.com/sponsor.htm (antion.com/sponsor.htm) *********************************************** ===================================================== To subscribe to GREAT SPEAKING visit http://www.antion.com/ezinesubscribe.htm (antion.com/ezinesubscribe.htm) For Back Issues visit: http://www.antion.com/ezinebackissues.htm (antion.com/ezinebackissues.htm) ===================================================== Antion & Associates / Anchor Publishing Box 2630 Landover Hills, Maryland USA 20784 (301) 459-0738, Fax (301) 552-0225 In Continental US (800) 448-6280 orders or paid consulting only mailto:Tom@antion.com http://www.antion.com (antion.com) Trade permanent links with us mailto:linktrade@antion.com To Join our associate program and make money from your website visit: http://www.antion.com/associates/assoc_program.htm (antion.com/associates/assoc_program.htm)