You are invited to Las Vegas (see below) ########################################## GREAT SPEAKING Circulation 12,516 Vol. 3 Number 2 - January 19, 2001 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2001 ########################################## No one ever lost credibility by being interesting. ========================================== *** SPEAKER BUSINESS LEADS *** Your subscription gets you free speaking leads when available. Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. (It's a good way to stay in touch with client's too.) You don't even have to mail them an article. http://www.antion.com/recommend.html If you are receiving this issue as a forward, and would like to get your own free subscription, visit http://www.antion.com/ezinesubscribe.htm To remove yourself from this list see bottom of this email. PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers ********** OUR SPONSOR *********** Las Vegas Advanced Butt Camp January 27, 28 MGM Grand Hotel Lots of great marketing info and lots of time to play Personal attention and free consultation Learn Website optimization, EMail Marketing, Product Development, telephone seminars and more http://www.antion.com/buttcamp.htm ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== OPENING TIPS by Tom Antion => Make points that folks agree on first. Never create controversy early, unless you are doing it for dramatic effect. => Never tell a long involved story unless it is HIGHLY TESTED. If it bombs, you will have a tough fight to win back the audience. => Never tell any story or joke that has a remote chance of offending someone. After you warm up the audience, you may be bolder. => Somewhere in your opening you must tell the audience why you are there. They need some selfish reason to listen to you. => Using humor in your opening tells the audience that yours is going to be a fun presentation. It tells them that they might actually enjoy it. Don't disappoint them by telling an opening joke and boring them the rest of the time. *********** BUTT CAMP SCHEDULE *********** Las Vegas (Two Day) Sat & Sun January 27, 28 Chicago, Thurs. February 8 (Day before National Speakers Association Eastern Workshop) Denver, Fri February 16 Charlotte, N.C., Sat February 24 San Francisco, Thurs March 1 (Day before National Speakers Association Western Workshop) http://www.antion.com/buttcamp.htm ******************************************** ************ Click is Coming *************** Pre-Publication 50% Special "Click: The Ultimate Guide to Electronic Marketing for Speakers" 350 pages of the finest in Internet Marketing Techniques You'll be notified via email of the publication date http://www.antion.com/speakershop.htm "Click on E Books" ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== USE ALL THE SENSES by Tom Antion Audience members assimilate information in three different ways. Some people hear the information, some see the information, and some feel the information. Although most individuals switch their emphasis frequently, one style usually predominates for a given individual. The styles of information transfer are called respectively auditory, visual, and kinesthetic. For you to connect with the most audience members, you should include information throughout your program that appeals to all three of these styles. People that are primarily visual assimilators may be daydreaming throughout the portions of your presentation where you are using only words to convey your information. They will perk-up when you use a visual aid such as an overhead, flip chart, or prop. People that are kinesthetically oriented are looking for those words that describe feelings and that evoke emotions. They will also wake up and come to attention if you have them come up on stage with you and you shake hands with them or put your hand on their shoulder (not in Asia). Auditory assimilators might just love to hear you talk or they might like to hear a recording of JFK or some type of music. When you plan your program so that auditory, kinesthetic, and visual elements are interspersed throughout, this will increase your chances of connecting with all the audience members and decrease the chance that old Mr. Sandman will come knocking on their heads. *********** SPONSOR *********** FREE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS012@aweber.com ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== HOW TO DELIVER A PUNCHLINE PART II by Tom Antion In Part I we discussed the actual delivery method used for the punch line. Now let's see how to pick the correct person in the audience. Remember to deliver to one person and one person only. The person to whom you deliver the punch line is NOT randomly chosen. I deliver punch lines to a person I know is going to laugh. How do I know? I pay attention. That's how I know. It all starts with my pre-program research. If I have spoken to any of the audience members and they were laughing with me on the phone, I'll seek them out before the program so I know where they are sitting. That way I can look directly at them during the program. Before the program starts, I mingle with the participants, not only to meet them, but to see who is and who is not "in fun" (mingling with them helps to put them in fun). In addition, I watch the audience when the emcee or program coordinator is talking. This gives me a mental note of the people who are not only having fun, but also paying close attention to the person speaking. Don't be fooled by an audience who appears to be having great fun. It could very likely have been induced by alcohol at their social hour. They may be oblivious to what's happening on-stage. After you have begun your presentation, another way to tell who to deliver to is by closely watching the audience. Some audience members who are really in tune with what you are saying will nod their head gently in approval. You should have great success delivering to these people. There are two reasons for delivering your punch line to someone you know will laugh. The most important is that you want that person to be a good example for the rest of the audience. If you direct a punch line or comment to a person in the audience, the other members of the audience will naturally look in that direction. If they see someone laughing, there is a high probability they will laugh too. If you deliver your line to some sourpuss that hasn't laughed for 20 years, the rest of the audience will see an example of someone NOT laughing and they will be negatively influenced. A 1976 study by Antony Chapman and D. S. Wright supports the notion that the lack of laughter or inappropriate laughter (the kind of laughter you would get if you pick on someone or some group inappropriately and they laugh to save face) are inhibitors of laughter. The second reason for delivering your punch line to someone you know will laugh has to do with confidence. There is little chance that you will get old sourpuss to laugh no matter what you do. If you kill yourself trying and fail, as you probably will, it will knock your confidence level and affect the rest of your performance. Combine this with the fact that you will be ignoring the rest of the audience, who will be watching this person not laugh, and you'll be quickly swinging in the wind. Deliver to the ones that appreciate you! ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== HOW TO BE NUMBER 1 RIGHT NOW by Tom Antion We're talking about being number 1 on search engines on your selected keywords. If you want instant results and instant traffic, pay-per-click is the way to go. A pay-per-click search engine means that you bid on keywords to determine your positioning in the particular search engine. If you are willing to bid high enough, you are number one. If someone else bids higher than you, they knock you out of the number one slot to the number two slot and so forth. You only pay when someone actually clicks on your link and visits your site. Protections are usually in place so that your competition can't click repeatedly on your link to run up your bill. The best known pay-per-click search engine is http://www.goto.com They have made some deals with AOL and other large portal and search facilities. They are becoming a major player in the pay-per-click search engine game. I get quite a bit of traffic from GoTo. In many cases you can bid as low as 1 cent to get the number one position. Some extremely competitive keywords go for several dollars each. By carefully picking specific keywords that would only be searched on by qualified customers you can highly target your visitors and usually spend very little getting them to your site. Here is a big list of other pay-per-click search engines that will let you lots of number one positions immediately: (List excerpted from "Click: The Ultimate Guide to Electronic Marketing for Speakers") http://www.payperclicksearchengines.com/ List of 56 search engines http://www.epilot.com/ http://www.findwhat.com http://www.kanoodle.com/ http://www.bay9.com/ http://www.cleansearch.com/ http://www.ah-ha.com/ http://www.win4win.com/ http://www.onesearch.com/ http://www.sportula.com/ http://7search.com/ http://www.netflip.com/ http://www.efind.com/ http://www.brainfox.com/signup/ http://www.taciton.com http://www.sprinks.com http://www.rocketlinks.com http://www.searchhound.com NOTE: The site below is where I began learning electronic marketing techniques: http://www.marketingtips.com/t.cgi/12273/ Want to really take advantage of your E-mail marketing . . . WITHOUT BEING A SPAMMER? GO TO http://www.marketingtips.com/mailloop/t.x/12273 Get your own associate program and have other websites selling tons of your products and services. http://www.marketingtips.com/assoctrac/t.x/12273 Tom's Top Ten Marketing Resources page http://www.antion.com/marketingtools.htm ********* SPONSOR ********* ARE YOU HAPPY WITH YOUR WEBSITE INCOME? I can help you make it work for you. Personal consultations to get you on track. Call me when you get serious Tom Antion 800-448-6280 301-459-0738 tom@antion.com **************************** ===================================================== 5. SPEAKER HUMOR ===================================================== => "All my wives were my favorites." -- Cary Grant born January 18, 1904 => "You'd be surprised how much it costs to look this cheap." -- Dolly Parton, born January 19, 1946 => "Happiness is having a large, loving, close-knit family . . . in another city." -- George Burns, born January 20, 1896 => January 21, Hugging Day => Hugging is a means of getting two people so close together they can't see anything wrong with each other. => January 21, Speak Your Mind Day => A narrow mind and a wide mouth usually go together. => Talk is cheap because supply exceeds demand. => "I loathe people who keep dogs. They are cowards who haven't got the guts to bite people themselves." -- August Strindberg, born January 22, 1849 => "To age well it helps to have two things. Fame and money." -- Jeanne Moreau born January 23, 1928 => "I keep the commandments. I love my neighbor as myself, and to avoid coveting my neighbor's wife, I desire to be coveted by her; which, you know, is quite another thing." -- William Congreve born January 24, 1670 => "In America you can always find a party. In Russia, the party always finds you." -- Yakov Smirnoff, born January 24, 1951 => It is very unfair to expect a politician to live in private up to the statements he makes in public." -- Somerset Maugham born January 25, 1874 =>"Sometimes I've believed as many as six impossible things before breakfast." -- Lewis Carroll born January 27, 1832 => "Start every day off with a smile and get it over with" and, => "A thing worth having is worth cheating for." and => "I am free of all prejudice. I hate everyone equally. WC Fields born January 29, 1880 => "I am as pure as the driven slush." --Tallulah Bankhead born January 31, 1903 => "You don't know anything about a women until you meet her in court." -- Norman Mailer born January 31, 1903 Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.webpagesthatsuck.com/ See first hand the stupid things webmasters do. Tons of small business resources: http://www.homebusinessworks.com/ http://www.aahbb.org/ American Association of Home Based Businesses http://www.hoaa.com/ Home Office Association of America http://www.nase.org/ National Association for the Self- Employed http://www.soho.org/ Small Office / Home Office http://www.vocabulary.com/ designed for high school and college prep, it's a fun way for speakers to increase their word choices. http://www.executive-speaker.com/idea_m.html lots of speaker material and tips ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $850.00 and $1700 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. 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