Welcome to our many new subscribers who signed up through, Opinion Surveys, Profit Info, BizNewsletters, Antion.com, Zmedia, RankYou and our many other signup partners. (see bottom if you no longer wish to receive "Great Speaking" ========================================== See Tom in person along with Jay Abraham, John Kehoe, Cheri Huber, Satyen Raja and T. Harv Eker at the Wealth and Wisdom Conference in Vancouver, B.C November 2 For a special discount put the word "Platinum" in your registration form. (prices are in Canadian -- Super Great Value in US Dollars) http://www.peakpotentials.com/wealthwisdom/ww2001.htm Also Tom will be at the Canadian Assn. of Professional Speakers November 30 http://www.canadianspeakers.org/ ########################################## GREAT SPEAKING Circulation 105,653 Vol. 3 Number 20 - October 24, 2001 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2001 ########################################## No one ever lost credibility by being interesting. ========================================== *** SPEAKER BUSINESS LEADS *** Your subscription gets you free speaking leads when available. WE PAY YOU TO SEND US SUBSCRIBERS http://www.listpartners.com/cgi-local/cashpartner?406 Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. (It's a good way to stay in touch with client's too.) You don't even have to mail them an article. http://www.antion.com/recommend.html If you are receiving this issue as a forward, and would like to get your own free subscription, visit http://www.antion.com/ezinesubscribe.htm To remove yourself from this list see bottom of this email. PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers ********** TELESEMINAR KIT *********** Learn to sell your knowledge while sitting at home with your feet up. I made $12,000.00 the first month I tried this and recently $18,000.00 in two days. Record your session and get an instant product. PLUS no travel headaches!!! http://www.antion.com/teleseminarkit.htm ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== STARTLING STATISTICS by reader Silvana Clark Tom: Here's an idea I use: During a presentation, I might read a few startling statistics or facts. This is information that I don't include on my handout. For example, in my presentation on stress at work, I'll say, "You think you have it bad at work? Let me read you some of the entries that were submitted to find "The Worst Boss in America." I read 3-4 and everyone laughs. Then I'll add, If any of you would like a free copy of this, they are on the back table." Naturally, my business cards, books and tapes are also on the back table. People want a copy of the information I presented and then naturally look over the other material on the table. Silvana Clark http://www.silvanaclark.com (We want your quick tips and genius techniques for this section. mailto:tom@antion.com put SPEAKING TIP in the subject line.) **** FREE MARKETING WORKBOOK ***** For speakers and consultants: Go to the following website and download a FREE 24-page workbook on how to create your own marketing plan. This nifty tool can help you attract more clients. http://www.actionplan.com/1ant.html ********************************** ** HOW TO WRITE A BOOK ON ANYTHING IN TWO WEEKS ** Guaranteed Plus 120 days of Membership ($197.00 Value) in The PIP Tips Writers' Club. Just send a blank email to: mailto:thepip@getresponse.com?subject=GWSpecialOffer ************************************************** ===================================================== 2. Advanced Presentation Skills Article ===================================================== TAG TEAM SIGNALS by Tom Antion & Judy Shaw Team presentations can be very effective in adding flare and interest to a presentation. Male/female teams are especially interesting because you get the male and female perspectives on a particular topic which gives you the best chance of connecting with mixed audiences. Sometimes both team members are on stage at once and sometimes one is in the audience while the other is on stage. I got a note from reader Judy Shaw on how she uses signals from the opposite team member. Here are her words to describe it: "My ex and I did a lot of public speaking together many years ago. The one in the audience kept the time and momentum going. Our hidden signals to each other included the following: => Speed up / move on = four fingers 'playing' together. => 10 minutes left = a lightly closed hand over the opposite wrist. => 5 minutes left = an open hand over the opposite wrist. => A tapping finger on the opposite wrist = conclude / wrap it up. => A bit of rubbing an ear lobe = speaker is starting to drone and can put listeners to sleep so zap it up. => One open hand on top of the other open hand, palms up, = expand upon that thought, audience needs clarification. Yes, we had more signals, but this can give you an idea that works." To reach Judy Shaw Graduate Jeweler Gemologist Jasco Minerals North River, NY 12856 mailto:jascomin@superior.net Next issue we'll go into more detail on being successful with team presentations. *** FREE 7 DAY ELECTRONIC MARKETING MINI COURSE *** Get a free taste of the techniques Tom uses to make a fortune on the Internet mailto:minicourse.GS031@aweber.com *************************************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== HOW TO PICK ON SOMEONE Part II by Tom Antion (See roast and insult books in humor section below) Last issue http://www.antion.com/ezinebackissues2001.htm v3n19 I gave you permission to pick on people and some tips on how to set it up so you don't get yourself in trouble or cause someone to be embarrassed. In this issue I'm going to give you some ways to work your insults into your talk. 1. READ FROM A NEWSPAPER/MAGAZINE -- Pick up a local or national newspaper the day of your presentation. Tape your insult lines inside the paper and keep it hidden (you don't want someone borrowing the newspaper). SAMPLE: "I saw a headline about your company in today's business section. Joe Smith announces his retirement. ABC Company stock rises sharply." 2. PICK A TOP PRODUCER FROM THE CROWD AND MAKE A SERIOUS POINT WITH A JOKE AT THE END. SAMPLE: "The competition for good work force talent is fierce. Take Fred there for instance. Two big firms are fighting over his talents. . . .The loser gets him." 3. READ FROM A FAKE LETTER. -- One idea would be to have the letter be from a top producer that is on vacation. SAMPLE: "I got a letter from one of your salespeople the other day (hold up fake letter) apologizing because she could not be here to listen to my presentation. She also went on to say how much she misses the peace and tranquility of working with the blue team. (you may get a laugh here at least from the blue team members). In fact she said, "I'm going to miss them so much that I plan on naming my first ulcer after them." 4. HAVE THE MEETING ORGANIZER INTERRUPT YOU -- The organizer can either whisper to you or hand you a note. SAMPLE: "It appears that a call just came in from the White House. President Bush wanted to thank Joe for the ideas on improving the economy. He said," Joe, taking business advice from you is like getting a kidney transplant from a bed wetter." Don't be afraid to pick on a few people. Do it right and they'll love you because being teased (roasted) is an honor. (excerpt from the "Wake 'em Up Video Professional Speaking System" http://www.antion.com/speakervideo.htm ) ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== 21 QUESTIONS TO ASK BEFORE YOU BUY ANY SHOPPING CART SYSTEM by Tom Antion Once you've decided which product your going to sell online, the next most important decision you'll make is which shopping cart system to buy. It is perhaps the most important single decision you'll make in your online marketing career. This is because: * You're sort of stuck with the decision for a long time. * If you buy into a system that isn't adequate, it can cost you money. BIG money. * There are hundreds, maybe thousands, of off-the-shelf alternative products out there vying for your money, time or both. * Even if you decide you've made a mistake, switching shopping cart systems is really difficult. I know. I learned the hard way. When I started in this business I couldn't find a decent shopping cart program so I rolled my own. What a headache. In the process of living with that monstrosity - - and shopping for a suitable replacement -- over the last couple of years, I've come up with something I think you'll find useful. Here are 21 questions you absolutely, unfailingly MUST ask anyone trying to sell you a shopping cart, custom or otherwise. If you don't hear good positive answers to the vast majority of these questions, put your wallet back into your pocket and move to the next choice. Don't get stuck with a crappy shopping cart. (If you want to know even more about this subject, you can download a free E-book "How to Pick a Shopping Cart System That Makes You Money," from my site at http://www.public-speaking.org/ebook.htm You can even redistribute that book to others if you want to share these insights! 1. Will it calculate shipping & tax? 2. Does it handle specialized shipping like FedEx and UPS? 3. Will it deliver soft & hard goods in the same transaction? (soft goods are things like E-books, hard goods are physical products like tapes and books) 4. Does it offer customizable "Return to Shopping" pages without needing custom programming? 5. Does it allow you to make special offers? 6. Does it deliver receipt and confirmation emails? 7. Does it allow multiple order and dropship emails? 8. Does it have a Web-Based administration page? 9. Does it use encryption technology? 10. Does it deliver easy output to your accounting software? 11. Does it have its own associate program or is it easily compatible with other major brands of associate software? 12. Does it have integrated upsell modules? 13. Does it have an integrated sales and prospect database? 14. Does it have broadcast email capability? 15. Does it have mail merge capability? 16. Can it handle coupons and other discounts? 17. Can it work for multiple websites with no extra fees? 18. Does it have unlimited and fully integrated autoresponders? 19. Does it have ad tracking tied into actual sales? 20. Does it have a pop-up box builder? 21. Does it have a printable off-line order form? If you don't understand all these questions, just download the free E-book above for complete explanations. The difference in your income can be enormous when you have the right shopping system. It's like having a professional sales force selling for you 24/7. The old (and expensive) shopping carts are like a dumb cashier at a convenience store . .. they just take the order and have a hard time doing it. Below is the best system I've found in three years of searching. Good and easy to use shopping cart system http://www.kickstartcart.com NOTE: The site below is where I began learning about E Marketing http://www.marketingtips.com/t.cgi/12273/ The email list management company I use http://www.postmastergeneral.com/?affiliate=antion Get your own associate program and have other websites selling tons of your products and services. http://www.marketingtips.com/assoctrac/t.x/12273 Tom's Top Ten Marketing Resources page http://www.antion.com/marketingtools.htm ** FREE CHAPTER AND TABLE OF CONTENTS ** "How to be a KickButt Publicity Hound" http://www.antion.com/publicityhoundTOC.htm **************************** ** FOR SERIOUS SPEAKERS ONLY ** If you want to be a paid speaker, you must know the performance and marketing techniques the pros know. If you aren't a working pro, I guarantee you that you don't know them. I don't care if the folks at church tell you how good you are. You aren't a pro. I won't hold your hand emotionally, but my course will teach you what you need to know to compete with top pros. It's the best selling professional speaking course anywhere. If you want to make many thousands of dollars per speech like I do, get serious and check it out. If you want to make big money with no effort, don't bother. http://www.antion.com/speakervideo.htm ******************************* ===================================================== 5. SPEAKER HUMOR ===================================================== ROAST AND INSULT BOOK SUGGESTIONS NOTE: You may have to put these on used book searches 1. "Perfect Put-Downs and Instant Insults" by Joseph Rosenbloom 2. "2000 Insults for all Occasions" by Louis a Safian 3. "The World's Funniest Roast Jokes" by Red Stangland 4. "We're Roasting Harry Tuesday Night" by Ed McManus and Bill Nicholas Samples: => Sally leads such a dull life that she writes her diary a week in advance. => Joe's life is so boring the only thing he looks forward to is his Maalox moments. => Joe is no quitter. He stays at the same job until he gets fired. => Sally is really unlucky. She went to Las Vegas in a $40,000.00 Lexus and came back in a $400,000.00 Greyhound bus. => Joe is so cheap that at his own wedding reception he requested separate checks. => I'd like to introduce to you a man with no equals . . . only superiors. => Sally doesn't seem to be herself today and we all noticed the improvement. => It's a pleasure to introduce to you a man who couldn't have done a better job for our company if he tried . . . so he didn't try. => Sally didn't come here to bore you with a long speech. . . She told me she can do it just as well with a short one. => It's always a pleasure to introduce a good friend, but instead I have to introduce Joe. => Sally is quite modest . . . and I understand she has a great deal to be modest about. => I'll never forget the first time I met Joe . . . but I'm trying. Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== Help with designing slides/overheads http://www.slideline.com/helpdesk.htm http://4h.unl.edu/volun/arlen/overhead1.htm http://plato.ess.tntech.edu/foed333/oh_design.htm http://www.dl.armstrong.edu/Pages/designing_visual_materials.htm ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $850.00 and $1700 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm (antion.com/ezinebackissues.htm) OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks ******* Do YOU WANT TO BE A SPONSOR? ******* REACH OVER 100,000 SPEAKERS / TRAINERS / EXECS For automated sponsorship details send mailto:sponsor@antion.com or visit http://www.antion.com/sponsor.htm *********************************************** ===================================================== To subscribe to GREAT SPEAKING visit http://www.antion.com/ezinesubscribe.htm For Back Issues visit: http://www.antion.com/ezinebackissues.htm ===================================================== Antion & Associates / Anchor Publishing Box 2630 Landover Hills, Maryland USA 20784 (301) 459-0738, Fax (301) 552-0225 In Continental US (800) 448-6280 orders or paid consulting only mailto:Tom@antion.com http://www.antion.com Trade permanent links with us mailto:linktrade@antion.com To Join our associate program and make money from your website visit: http://www.antion.com/associates/assoc_program.htm