My website can beat up your website (find out what you can do about it below) NSA Eastern Workshop --I'll be there Butt Camp February 8th (day before workshop) Friday 2:30 PM Motivational PEG -- I is the speaker ;) Friday 8:30 PM Meet the Pros -- I'm a last minute addition (you can still get a seat at my table if you hurry) http://www.nsaspeaker.org/Events/2001_east_MTP_form.htm ########################################## GREAT SPEAKING Circulation 12,525 Vol. 3 Number 3 - February 1, 2001 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2001 ########################################## No one ever lost credibility by being interesting. ========================================== *** SPEAKER BUSINESS LEADS *** Your subscription gets you free speaking leads when available. Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. (It's a good way to stay in touch with client's too.) You don't even have to mail them an article. http://www.antion.com/recommend.html If you are receiving this issue as a forward, and would like to get your own free subscription, visit http://www.antion.com/ezinesubscribe.htm To remove yourself from this list see bottom of this email. PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers ********** OUR SPONSOR *********** Electronic Marketing Butt Camp Schedule CHICAGO, Thursday, February 8, DENVER, Friday, February 16, (sponsored by the Colorado Speakers Assn.) CHARLOTTE, Saturday, February 24, (sponsored by the Institute of Management Consultants with participation by the Carolina Speakers Assn) SAN FRANCISCO, Thursday, March 1 (day before NSA Western Workshop) http://www.antion.com/buttcamp.htm ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== PREPARE BUT AVOID SCRIPTS by Terry Paulson, Ph.D.,CSP,CPAE Some people script out their entire message. Some people are even successful doing it that way. But most speakers lose far more than they gain by preparing exact wording for an entire speech. Craft and shape your opening and closing, but don't fall victim to scripting the whole thing. As a pilot, you plan and execute with precision your takeoff and landing, but once airborne know how to enjoy the ride taking people to the locations they want to see. Once you are soaring on the wings of words, don't be trapped by the words you have deposited on any page. You don't take cue cards to a party. Prepare, but make your presentation a party for all involved. Speak from you passion and preparation to serve in the moment. Look into their eyes. Come from experience and make sure you and your audience enjoy the ride. Keep an eye on the fuel gage and when the clock says you're nearly out of time, go back to that targeted and prepared close. Don't be a slave to a speech when everyone wants to soar along with you! From 50 Tips For Speaking Like a Pro by Terry Paulson http://www.terrypaulson.com/ ************ SPONSOR ************ PRE-PUBLICATION 50% SPECIAL "Click: The Ultimate Guide to Electronic Marketing for Speakers" 350 pages of the finest in Internet Marketing Techniques You'll be notified via email of the publication date http://www.antion.com/speakershop.htm "Click on E Books" ********************************** ********* 15,000 Plus Visitors per Month ********** MY WEBSITE CAN BEAT UP YOUR WEBSITE Call your web host. Find out how to access your statistics. Find out how many "actual visitors" and "page views" you had in the last 30 days. Be prepared to be depressed. I got over 15,000 visitors and nearly 100,000 page views last month. I can show you how to do it too at Butt Camp http://www.antion.com/buttcamp.htm or you can get the Butt Camp CD http://www.antion.com/buttcampcd.htm ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== MORE NLP by Jim Gillespie In follow-up to the information presented in the last issue of Great Speaking there are four different ways that audience members assimilate information. The four different ways are visual, auditory, auditory digital, and kinesthetic. While all members of an audience will process information utilizing all four of these approaches at different times, each audience member will individually tend to rely on one of these approaches more than the other three. Here are the characteristics represented by each of these four approaches: Visual: These people memorize and learn by seeing pictures and are less distracted by noise than others. They often have difficulty remembering and are bored by long, verbal presentations because their minds will wander. They are interested in how your presentation looks. They like it when you use words like "see, look, envision, imagine, and picture" in your presentations as these words encourage them to make pictures in their minds. Auditory: These people are easily distracted by any noises occurring during your presentation. Typically these audience members learn by listening, and your vocal tone and vocal quality will be very important with these people. Words that work well with people in this category include "hear, listen, sound, resonate, and harmonize." Auditory Digital: These audience members spend a fair amount of time in their heads talking to themselves. They memorize and learn by steps, procedures, and sequences. They want to know that your presentation makes sense. Words that are effective with these people include "sense, experience, understand, think, motivate, and decide." Kinesthetic: These audience members often speak very slowly. They are much more oriented towards their feelings than people in the other three categories. They learn by actively doing something and getting the actual feeling of it. They are interested in a presentation that "feels right" or gives them a "gut feeling." Words that are effective with these audience members include "feel, touch, grasp, concrete, get hold of, and solid." When planning and giving a presentation, it may be helpful for you to know that approximately 40% of the population are primarily visual, approximately 40% are primarily kinesthetic, and the remaining 20% are primarily auditory and auditory visual in how they process information. Jim Gillespie specializes in coaching real estate agents. He is a certified Master Practitioner and Trainer of Neurolinguistic Programming (NLP): Contact him at: http://www.realestatesalescoach.com *********** SPONSOR *********** FREE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS013@aweber.com ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== SIMILE by Tom Antion Simile is a comparison of two things which, however different in other respects, have some strong point or points in common. The words "like" and "as" will normally be used when making the comparison. You might say, Getting this contract signed is as impossible as trying to smuggle daybreak past a rooster. Contracts and roosters don't have much in common (which is funny), but in this case the presenter is telling you what they do have in common. Getting the contract signed and smuggling daybreak past a rooster are both impossible. You could shorten the last simile by changing "as impossible as" to "like." Getting this contract signed is "like" trying to smuggle daybreak past a rooster. In this case, the audience must make the interpretation that both are impossible. It's good to make the audience think sometimes because it forces them to be involved. A recurring theme with me is that humor surrounds you wherever you go. I got a great simile out of a child's joke book I acquired (if something is valuable you acquire it) for 10 cents at a flea market. I used this line in presentations all over the country. I used to do a seminar called Business Lite: Low Cost/No Cost Ways to Improve Productivity. In that seminar I talk about how employees feel at work. I say, "Sometimes you go to work and you feel like a turtle with claustrophobia. You've got to be there, but you feel closed in." I like to mix and match many types of humor in one concise chunk. Here's a simile that I just love. "If you put his brain on a matchstick, it would be like rolling a BB down a four-lane highway." Let's break this one-liner down to see how several different forms of humor were used. Putting a person's brain on a matchstick and rolling a BB down a four-lane highway are both ludicrous juxtapositions. No one is going to put someone's brain on a matchstick, or roll a BB down a four-lane highway. This piece of humor is a simile because the two ludicrous juxtapositions are compared with the word like. The effect of the simile is to exaggerate how small this man's brain is. So, three different types of humor juxtaposition, simile and exaggeration were combined to make a great one-liner. These are the types of relationships you would explore if you were feeling adventurous and decided to write some of your own humor. Many of the one-liners you run across will be combinations like this. You don't have to be able to dissect them like I just did. All you have to be able to do is pick the ones that make your point (in this case similes), and use them where and when appropriate. From "The Wake 'em Up Video Professional Speaking System" ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== AUTOMATE, AUTOMATE, AUTOMATE by Tom Antion People comment to me all the time, "Tom, your name shows up everywhere. How do you do it?" Basically I let my fingers do the talking. I learned how to speed things up in my office by using technology. I can think up promotions and distribute them world wide in a matter of minutes. When you learn how to harness that kind of power it is relatively easy to make your name show up in more and more places. Here are some ways to speed things up: => Learn how to use email filters so you don't have to wade through tons of junk email. => Learn to use signature files to insert long strings of text that you type frequently in your emails. => Learn to use the autotext feature in your word processor that recognizes strings of frequently typed text and types the rest in for you automatically. => Learn to use autoresponders which automatically respond to customer inquiries 24 hours per day. => Learn to use sequential autoresponders to do multiple follow up letters to your prospects again automatically. => Try out free programs like Short Keys Lite that will type any text you want by pressing only two keys. => Use good list management software or a list management company to control your email lists. (This saves me at least three hours work every time I send out one of these ezines.) => Collect questions you field over and over and make a FAQ (frequently asked question) page on your website and also duplicate it in a signature file so you can email it to people. These are just some of the things you can do. A great new book by my friend Bill Bruck is called "Make Your Mouse Roar" http://www.bruck.com NOTE: The site below is where began learning my electronic marketing techniques: http://www.marketingtips.com/t.cgi/12273/ Want to really take advantage of your E-mail marketing . . . WITHOUT BEING A SPAMMER? GO TO http://www.marketingtips.com/mailloop/t.x/12273 Get your own associate program and have other websites selling tons of your products and services. http://www.marketingtips.com/assoctrac/t.x/12273 Tom's Top Ten Marketing Resources page http://www.antion.com/marketingtools.htm ********* SPONSOR ********* Kick Series of TeleSeminar Audio Tapes 13 hours of the finest speaker marketing and performance information. http://www.antion.com/telesemtapes.htm **************************** ===================================================== 5. SPEAKER HUMOR ===================================================== =>This computer will cut your workload by 50%. That's great, I'll take two of them. =>How can you tell when a salesperson is lying? His lips are moving. =>We're overpaying him, but he's worth it.--Sam Goldwyn =>If a train station is where the train stops and a bus station is where the bus stops, what is a work station? =>Four-word story of employment: Hired, tired, mired, fired. =>I don't want any yes-men around me.I want everybody to tell me the truth even if it costs them their jobs.--Sam Goldwyn =>Summer is the time when it is too hot to do the jobs it was too cold to do in winter. =>A big company offered $50 for each money-saving idea submitted by its employees. First prize went to the employee who suggested the award be cut to $25. =>Hard work never killed anybody, but why take a chance? =>The reward for a job well done is more work. =>If at first you don't succeed, destroy all evidence that you tried. =>If you can't get your work done in the first 24 hours, work nights. =>Experience is something you don't get until just after you need it. =>For every action, there is an equal and opposite criticism. =>Keep your boss's boss off your boss's back. =>To steal ideas from one person is plagiarism; to steal from many is research. =>The sooner you fall behind, the more time you'll have to catch up. =>If you are good, you will be assigned all the work. If you are really good, you will get out of it. Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.travmed.com/index.html Travel medicine and info very handy destination world medical guide. http://www.microphones.com/ bluetooth microphones, cellular headsets, voice recognition and more. http://www.lavalier.com more microphone stuff. http://www.bignosebird.com/ Free Software for your website. http://onlineelephant.com/ Online reminder service. ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $850.00 and $1700 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks ******* Do YOU WANT TO BE A SPONSOR? ******* REACH OVER 12,500 SPEAKERS / TRAINERS / EXECS For automated sponsorship details send mailto:sponsor@antion.com *********************************************** ===================================================== To subscribe to GREAT SPEAKING visit http://www.antion.com/ezinesubscribe.htm For Back Issues visit: http://www.antion.com/ezinebackissues.htm ===================================================== Antion & Associates / Anchor Publishing Box 2630 Landover Hills, Maryland USA 20784 (301) 459-0738, Fax (301) 552-0225 In Continental US (800) 448-6280 orders or paid consulting only mailto:Tom@antion.com http://www.antion.com Trade permanent links with us mailto:linktrade@antion.com To Join our associate program and make money from your website visit: http://www.antion.com/associates/assoc_program.htm