Welcome to our many new subscribers who signed up through, Antion.com, public-speaking.org, and our many other signup partners. (see bottom if you no longer wish to receive "Great Speaking") HEADLINES FASTEST AND CHEAPEST way I've ever seen to get opt in subscribers http://www.listfire.com/4487 SEE TOM LIVE in your area. (Schedule below) Prolific marketer Randy Gage will pay you $5000.00 (see below) The Chicken Soup Guy will teach you how to make a "Mega Best Seller" AND give you a free book. That and much more in this jam packed issue. ########################################## GREAT SPEAKING Circulation 121,464 The largest speaking ezine in the world Vol. 5 Number 3 - February 26, 2003 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2003 ########################################## No one ever lost credibility by being interesting. ========================================== *** SPEAKER BUSINESS LEADS *** Your subscription gets you free speaking leads when available. WE PAY YOU TO SEND US SUBSCRIBERS http://www.listpartners.com/cgi-local/cashpartner?406 Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. (It's a good way to stay in touch with clients too. Send this and tell them you were just thinking about them.) http://www.antion.com/recommend.html If you are receiving this issue as a forward, and would like to get your own free subscription, visit http://www.antion.com/ezinesubscribe.htm To remove yourself from this list see bottom of this email. PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers ** SEE TOM ANTION LIVE and LEARN INTERNET MARKETING ** Can't make it? Get the tapes: http://www.GreatInternetMarketing.com/buttcamptapes.htm Mar. 1, Atlanta, GA (sponsored by Ziegler Dynamics) http://www.zieglerdynamics.com/email/2003/butt_camp.htm Late March, Auckland, New Zealand (details coming soon) Mar 28, Sydney Australia http://www.public-speaking.org/Australia.pdf Mar 29, Opening Speaker National Speakers Association, Australia Mar 30, Los Angeles Mark Victor Hansen's Mega Book Marketing University (details below) Sept. 20, Los Angeles Dottie Walters' Magnificent Marketing Symposium http://walters-intl.com/4dysem.html ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== GO EARLY by Tom Antion I recently spoke to about 450 people at Mark Joyner's Survival Tactics Marketing Seminar. I spoke on the last day after many fine speakers had gone before me. My tip here is to listen to all the speakers before you whenever you can. That way you can either refer back to what they said or avoid duplicating things they said which would reflect poorly on you. In this case I was also able to pick out things from the other speakers and play off them. EXAMPLE: Superstar speaker Ted Nicholas said that advances in health care and longevity would soon allow people to live to be 120 years old. He said he was going to throw a $10,000.00 seminar on his 120th birthday. I came on and said that not only was I going to throw a $10,000.00 seminar on my 120th birthday, but that I was going to give the audience members a big discount if they gave me a deposit today. -- Everyone cracked up. So go early when you can and pay attention to the other speakers. UPDATE ON BACKUPS: Hi, Tom. Pertaining to the issue on backup for presentation.... For most presentation using PowerPoint, we can use the "Pack and Go" feature under the folder "File". This will enable anyone to use the presentation on virtually any computers with or without the MS Powerpoint software. See Eu Theng, Pathfinder Alliance Pte Ltd Training & Development Mgr ************ SPEAKERS ************ RANDY GAGE WILL MAKE YOU A BETTER SPEAKER, SHOW YOU HOW TO GET MORE BOOKINGS, SELL MORE PRODUCTS, SPIN OFF MORE CONSULTING PROJECTS, & HELP MORE PEOPLE - OR HE WILL PAY YOU $5,000.00! Note from Tom: If you are a full-time professional speaker...or want to be one...there is a training you should know about. It's five days, 12 to 18 hours a day, on the marketing and positioning strategies necessary to build a multi-million dollar speaking practice. You'll learn how to get bookings, develop product, sell it, work with bureaus, promote public seminars, and get lucrative consulting contracts. I will be there, and I hope you will join me. For details, click on this link: http://www.speakers-institute.info ********************************** ************ WRITERS ************ MARK VICTOR HANSEN FROM "CHICKEN SOUP FOR THE SOUL" fame will be holding his Mega Book Marketing University March 28, 29 and 30 in Los Angeles and you can get a F^ree book because you heard about it in "Great Speaking" ezine. Attendance is limited to 600 so you better hurry if you're interested in learning how to take your book to the "Mega BestSeller" level. https://secure.markvictorhansen.com/register.php To read about it and if you decide to attend, putting in "Great Speaking" in the registration form will get you a free book "Chicken Soup for the Writer's Soul" ********************************************* Feel Like You Work All the Time And Never Have Enough Money? The secret might be not how much you make but how you use it. New System of personal money management will make a difference. http://www.financialrecovery.com/moneyminder/index.html ===================================================== 2. Advanced Presentation Skills Article ===================================================== DELIVER WITH HOPE by Tom Antion Although I have no problem tooting my own horn, what I'm going to tell you about in this article is strictly from feedback I get from audience members. They tell me that I really make them feel like they can do things that they never could before. For instance, I just rode back on the airplane last night with a lady that was telling me that she only saw me for 45 minutes at a conference and that she can barely sleep thinking about all the possibilities I showed her. I regularly outsell all the other speakers at conferences because I make my presentation one small step above the expertise level of the audience. I call this one small step - hope. If I delivered my information 10 steps above the level of the audience, then I would be so far out of touch that they would get frustrated and either walk out or politely sit there confused -- To deliver at the precise level of the audience, you must research the audience by either observing or asking questions. When I'm on a multi-day program with lots of other speakers, I simply watch them and watch the audience to see what questions come up. This gives me an exact gage of where they are. If I don't have that luxury, I might interview them by phone or in person before the event. I might have to ask for a show of hands to see how many people know this or that. The whole idea is that I deliver just above where they are. Just below makes them bored - Way above makes them bewildered. It's almost like the porridge and the Three Bears - Not too hot and not too cold, but jusssssst right. DEMONSTRATIONS Another reason I create hope is that I demonstrate how easy something is right on stage. I show the audience members how easy things are that they may have perceived as difficult. This really gives them hope. I can actually hear them saying WOW or many times I hear a rumble of amazement from the audience members when they see that they can make a webpage or send out a broadcast email or whatever it happens to be. Give them hope and you will convert people from audience members to followers. ** I Bet You Don't Know the Techniques in This Course ** And your website probably stinks because of it. Tom Antion's F^REE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS052@aweber.com ******************************************************** ******************* ROMANCE LACKING ******************** because you can't find your bed from all your clutter? Get Honest About Your Bedroom Clutter and FINALLY Get Organized! http://www.overhall.com/bedroom_clutter.htm ********************************************************* ===================================================== 3. HUMOR TECHNIQUE ===================================================== SOUND EFFECTS by Tom Antion Making noises on stage just for fun or to represent your concept is a way to get some laughs from the audience. To get people's attention I use a thing called a "rubber razzer" that makes a funny sound when you blow in one end. Sometimes I use an electronic horn from Radio Shack that plays short segments from 60 different recognizable tunes. In the old days I used a train whistle which always got a chuckle. Most recently I use a .wav file that I keep on the desktop of my laptop. I tell the audience how I use Internet marketing techniques to bring email orders into my inbox. I've set my Outlook email program to recognize an order and go ka ching, ka ching, ka ching, ka ching which, of course, is representative of the cash register ringing. It always gets a laugh. You can buy sound effect CDs at just about any major computer store, or you can search in any major search engine for sound effects files which you can download and use according to the permission granted by the site. Think about any of your concepts that could be represented by a sound and you'll have a very easy way to add some humor to your presentation. ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** WORSHIP GUITAR CLASS Volumes 1, 2 & 3 by Jean Welles Christian Guitar Lessons in the comfort of your own home. Easy step-by-step lessons. Learn to play your favorite worship songs. It works, Over 50 testimonies on our website! http://www.worshipguitarclass.com/cgi-bin/at.cgi?a=233379&e=/ ===================================================== 4. SPEAKER MARKETING TIP ===================================================== DO YOU USE THE ULTIMATE SELF-PROMOTION TOOL THAT'S RIGHT AT YOUR FINGERTIPS? By Alexandria K. Brown, "The E-zine Queen" If you're looking for low-cost ways to promote your speaking business (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why e-zines are one of the best promotional tools around. 1. An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis. Unless you continually follow up with clients and prospects, they'll soon forget about you. But imagine calling or writing every one, every week! That would be nearly impossible to pull off and probably get them upset with you. An e-zine achieves the same goal -- keeping you on their "radar screens," but in an unobtrusive way. This constant contact makes these folks more likely to think of YOU when they need to hire a speaker in your area of expertise. 2. An e-zine allows you to effortlessly SPREAD THE WORD about you and your business. If you write a good e-zine, your readers will pass it on to friends and colleagues. Remember the shampoo commercial that went, "And I told two friends, and she told two friends, and so on, and so on..."? That principle -- clients passing on the word about your product or service -- is called "viral marketing." Most publishers begin with only a few dozen subscribers who are their clients and associates. But after several months, you can have thousands of readers on your list -- and eventually tens of thousands -- thanks to viral marketing mixed with some promotional legwork. 3. Publishing an e-zine positions you as an EXPERT in your field. By showcasing your knowledge and skills, you're likely to attract more and better speaking opportunities. And by sharing what you know well, you're saying, "Hey, I know my stuff! I'm an expert." If you're uncomfortable with that term, try on the word "resource." (Okay, feel better?) 4. An e-zine is a CREDIBLE and SUBTLE way to promote your services or products. Instead of simply *saying* how great you are, an e-zine lets you *prove* how great you are by sharing your expertise through tips or client success stories. (As my journalism professor used to say, "Show me, don't just tell me!") You're avoiding simple bragging, and are instead offering useful information that conveys your knowledge. 5. An e-zine is the ideal way to CAPTURE the e-mail addresses of your WEB VISITORS. If I visit your site today but I'm not ready to hire you to speak today, you've likely lost me forever when I click away. BUT if you invite me to sign up for your free newsletter that features helpful information on the topic at hand, I'll be happy to sign up. NOW you've got me to market to, over and over, as long as you continue to give me the practical content you promised. This is especially powerful, because statistics show that people don't usually take action until after they've seen a message seven times. Publishing an e-zine automatically takes care of that for you. 6. An e-zine is CHEAP and EASY to publish -- especially compared with a print newsletter. If you were to produce and mail a snazzy-looking *printed* newsletter, you could easily spend thousands of dollars each year. But an e-zine is essentially FREE to put together and publish - it just takes a bit of your time. And you can make it as long or short as you'd like. (Some of the best e-zines I get feature only one tip per issue and are less than one computer screen long.) For best results, keep it simple! (c) 2001-2003, Alexandria K. Brown << READY TO GET STARTED? >> Alexandria K. Brown, "The E-zine Queen," is author of the award- winning manual, "BOOST BUSINESS WITH YOUR OWN E-ZINE." To learn more about this step-by-step guide, and to sign up for more f^ree tips like these, visit http://hop.clickbank.net/?powertips/ezinequeen Shopping cart system that Tom uses. You get a three-hour taped orientation with Tom narrating to lead you through the basic set up and advanced sales strategies. http://www.kickstartcart.com *** THE ONLY E-BOOK OF IT'S KIND FOR SPEAKERS *** "Click: The Ultimate Guide to Electronic Marketing for Speakers" => OVER 700 LINKS TO SITES YOU NEED TO KNOW ABOUT -- don't follow blind advice. Go where the money is. => UPDATE WEBSITE INCLUDED -- to keep up on new developments. => UNDERSTANDABLY WRITTEN FOR BEGINNERS TO ADVANCED -- no technical jargon => 553 PAGES -- more value than you could ever imagine => IMMEDIATELY DOWNLOADABLE -- you'll be reading it right now. This is the number one credible emarketing resource for speakers anywhere. Get a sample http://www.buttcamp.com/clicksample.htm ************************************************* ===================================================== 5. SPEAKER HUMOR ===================================================== => Right now I'm having amnesia and deja vu at the same time. I think I've forgotten this before - Steven Wright => I like to reminisce with people I don't know. -- Steven Wright => Men who have pierced ears are better prepared for marriage. They've experienced pain and bought jewelry -- Rita Rudner => My husband and I are either going to buy a dog or have a child. We can't decide to ruin our carpet or ruin our lives. - Rita Rudner => I'm not going to vacuum 'til Sears makes one you can ride on. - Roseanne => I was on a date recently, and the guy took me horseback riding. That was kind of fun, until we ran out of quarters. - Susie Loucks => I haven't committed a crime. What I did was fail to comply with the law. -- David Dinkins, New York City Mayor, answering accusations that he failed to pay his taxes. => Outside of the killings, Washington has one of the lowest crime rates in the country. -- Mayor Marion Barry, Washington, D.C. => The streets are safe in Philadelphia. It's only the people who make them unsafe. -- Frank Rizzo, ex-police chief and mayor of Philadelphia => The doctors X-rayed my head and found nothing. -- Dizzy Dean explaining how he felt after being hit on the head by a ball in the 1934 World Series => The second day of a diet is always easier than the first. By the second day you're off it. -- Jackie Gleason => Advertising: The science of arresting the human intelligence long enough to get money from it. -- Stephen Leacock => Did you ever notice when you blow in a dog's face he gets mad at you? But when you take him in a car he sticks his head out the window! -- Steve Bluestone Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.listfire.com/4487 Build an opt in email list fast and at no charge. I got 40 subscribers in the first couple hours. http://www.bookmarketingupdate.com really great newsletter with tons of ideas and people to contact to get publicity for your book. http://www.ProfessionalSpeaker.com Free Tip zine and membership site for serious speakers only. Also, 50 ebooks on many advanced speaking and speaker marketing topics. http://www.speechtips.com/ Outlines for speeches and other speech resources. http://www.public-speaking.org/simplyspeaking.htm This site will find you speaking engagements http://www.fetchbook.info/ Scans 62 bookstores and compares prices on new and used books. http://www.antion.com/public-speaking.htm Learn what it's like to become a professional speaker. ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $850.00 and $1700 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. 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