Media consultant Joan Stewart and Media magnet Tom
Antion have really done it this time. In this brand new breakthrough
E-book they have revealed all the little known secrets of generating
millions of dollars of free publicity that can propel you and your
business to superstardom.
YOU ARE ON NATIONAL NEWS
Imagine yourself as the guest on a national news show. You’re being
asked for your expert opinion with millions of people watching. Or maybe
your story or article just got published in a publication with 3 million
circulation. Your phone starts to ring, and ring and ring. This kind of
success is not hard to achieve if you know the insider tricks of the
When you are "exposed" in the media--whether it be radio, TV,
or print--your credibility skyrockets. When people are considering hiring
you or buying your products their minds are saying, "He MUST be good if he was
on TV" or "Her products MUST be valuable if they were featured
in the newspaper."
WHY SHOULD YOU LISTEN TO THESE TWO?
As a newspaper editor for 22 years Joan Stewart has seen
every kind of news pitch imaginable . . . from a simple press release to
an elaborate balloon popping waste of money. . . . In this time-tested
tip collection she shows you just what you have to do (with the smallest
possible budget) to catch the attention of the media of your choice and
create a situation where they can’t help but cover your story.
Tom Antion is a hard-core media personality.
He has been on every major broadcast network in the world. Even The
Tokyo Today Show had Tom as a guest. He’s had repeat feature articles
in all kinds of national publications including four in the Washington Post.
Most recently, MSNBC featured Tom commenting on President Bush and Inc.
Magazine picked one of Tom’s websites as “Best-of-the-Web. When Tom
wants coverage he gets it. In fact, he has backed off his media blitz
because he can’t keep up with the workload it generates. All his
get-on-the-air tips are exposed in this giant 300-page reference manual.
FREE PUBLICITY TIPS THAT WORK
A complete “how to use this book” section.
You won’t have to fumble around learning how to use an e-book.
The tools you need to start your publicity
from editors and news directors on how to catch their attention.
of the best books, tapes, special reports and other resources to
The inside scoop on being a guest on radio
talk shows all over the country without leaving your home or office.
Enticing story angles that catch the
The right and wrong ways to pitch your ideas
to media people
The dos and don’ts of forming strong
relationships with the media
Preparation techniques for and interviews
Tips for tying public speaking and free
Proven advice for writing articles for other
Instructions on building an online media room
Secrets for recycling your publicity
. . . and LOTS more.
To define your media goals. Tom wasted lots of
his early media exposure because he didn’t have this key issue
down. You won’t make the same mistakes. . . . A 9 step plan will
lead you to paydirt
17 Step plan to help you find out who wants to hear from you. . . .
there’s no sense pitching to the wrong people.
How to create a media database . . . quick
access to the right people means you can strike when the media is
primed for your story.
How to tie your product or service into hot
news topics so you can get “on the air” NOW . . . in many cases
you’ll be on the same day you pitch the idea
22 Ways to develop story ideas about your
business. . . . If you can’t find an idea here you may as well
close your doors.
The 4 main ways to pitch a story. . . . This is
not rocket science anybody with no budget and no experience can do
How to write a 4 paragraph pitch letter . . .
we tell you what to write. You just plug in your info.
4 Ways to form great relationships with
12 Magic Phrases to Use with the Media.
. . . You’ll know the things to say that are music to the
ears of a journalist.
things that will get you on the Media’s number one enemy list. . .
. Do any one of these
things and you may as well turn yourself in to the FBI.
The basic news release is the standard by which the media operates .
. . botch this up and you have little chance of consistent success. . .
do it right and the media world is yours.
Included in this E-book are:
Joan’s famous 89 reasons to send a news
How to write a news release
The 7 Deadly Sins of News Releases
Sample news release
BONEHEAD mistakes that will send your release hurtling toward the
5 Other websites to help you make your news
release news worthy
22 Links to the hottest media directories that
exist today so you’ll know where to send your release.
With this vast array of checklists you’ll have an immediate guide
every time a media opportunity presents itself . . . Remember . . . the
media won’t wait for you to figure out what to do. They want it NOW!
25 point checklist on creating stories the
media wants to hear. . . . There is something for everyone here.
10 point checklist on being a GREAT source for
journalists. . . . You’ll learn how to make them call you.
5 point checklist to tell you exactly what
editors want. . . . You’ll never make beginner’s mistakes again.
5 Point superlist on “How to follow up with
editors.” . . . They’re superbusy so YOU have to know how to keep after them
without being a pest.
8 Email blunders that will get you deleted . .
5 Point checklist for pitching widely read
Business Journals . . . these journals blanket the nation and can
jumpstart your media efforts
6 point checklist for PREPARING for a media
interview . . . you must be prepared or you’ll likely get
6 point checklist on how to act DURING a media
interview . . . Now’s the time to shine. Do you know the little
tricks that make you look and sound great?
5 point checklist on what to do AFTER a media
interview . . . increase your chances of being a repeat guest
dramatically with these tips.
6 point checklist for appearing on TV . . . you
better be ready for this media or it could make you look really
10 Point checklist for writing for E-zines . .
.Electronic messages have an entirely different set of rules. Learn
them and take advantage of reaching millions on the Internet.
4 point checklist to becoming a syndicated
columnist . . . when
people hear from you regularly they become believers and buy what
15 point checklist for writing white papers . .
. can’t wait to be published? You don’t have to with this
16 point checklist on preparing for your
professional photo. . . get the best YOU on film.
8 point checklist on pitching photo ideas . . .
there is a whole different world of photo journalistic ideas. Learn
how to tap this little know source of publicity?
9 point checklist on dealing with photos
professionally. . . Learn to make sure your brilliant photo idea
doesn’t get lost in the shuffle.
13 point checklist on using reprints . . . make
your free publicity pay off over and over and over.
here for ordering information
How to Get and Give Great Radio Interviews. A very revealing
interview with former talk show host on one of the largest stations in
the world and media trainer Joel Roberts. Joel is the best of the best
and you’ll see some shocking insider information he relates to Tom
during the interview.
You’ll learn from Joel:
Why heat is more important than light
How to create the radio hook
Why you have to do this yourself
How to explode a myth to get on the air
How to find a problem to which YOU are the
Why the radio station DOES NOT want you in the
What Joel did to help Kenny Loggins and The
Chicken Soup people out.
When to softly use verbal Aikido and when to
Bust ‘em up with verbal Karate.
How to Sell Products and Services on the Radio with Joe Sabah.
Joe has sold hundreds of thousands of dollars worth of books on the
radio from the comfort of his own home . . . in his bathrobe. In this
insider’s interview he tells Tom all the tricks of the trade to get
people to buy after they hear you on the radio.
You’ll learn from Joe:
How to use checklists so you don’t forget to
What makes a great radio guest who is asked
How to use stories and illustrations to drive
home your points
How to be human and build rapport at the same
How color can help you get on the radio in the
How to put your ordering and fulfillment
process on autopilot
A supertrick to make sure they write down your
How to use a media database to pitch the right
Pacing your interview for maximum sales
You’ve got to know where to go to find deeper information
on specific topics. This indispensable research tool has all the sources
you need right at your fingertips.
Dozens of mini case studies of how other
Publicity Hounds were successful pitching the media.
4 Sources for locating freelance reporters. . .
. Pitch to the writers and reporters and increase your chance for
acceptance 10 fold.
Tons of Media Resource Websites and other
resources and special reports
A link to the number one tool for syndicating
yourself on the Internet
26 publicists if you want to hire some of your
Over 100 media links that you need to know
about. All your sources are conveniently located in this giant
reference and education manual.
How to pitch TV shows. . . . It’s a completely
9 tips on making the most sales from your TV
How to Host Your own Cable TV Show
How to Write Articles to Get Free Publicity
7 point "How To" Article Template
. . .Have an article ready to go TODAY
to use article distribution services . . . reach millions of people
with these cost effective services
How to get free publicity in newsletters and E-zines
here for ordering information
OP ED STUFF
How to get free publicity in opinion columns
and letters to the editor. .
. . you can’t buy this space, but they will give it to you for
Great letter to the editor template . . .
you’ll have an instant letter ready to go just by following these
How to get your clients to promote you for free
. . . their third party endorsement can really make your cash
How to use contests as a publicity Magnet . . .
the media love these.
4 examples of clever contests . . . these
contests will get your creative juices flowing.
11 tips for running great contests that will
get you maximum publicity . . . do it right and it will be fun and
How to use holidays to get free publicity
Three holiday resource guides
How to create your own holiday
How to pitch holiday related news stories
How to Create a Media Kit on a Shoestring
19 things you could put in a media kit.
6 Tips on using media kits
Exactly what NOT to do with media kits
No more boring bios
12 Questions to ask yourself BEFORE you write your Bio
Learn what to do and what NOT to do with media
Why you should NOT forget about the photo desk at a publication
7 Ways to make the photographer hate you
4 Ways to stamp out boring photos
PLUS YOU’LL GET
20 Off-the-Beaten-Path Publicity Ideas That
2 Ways to recycle Your Media Exposure
3 ways to make reprints
Instructions on how to use Polls and Surveys to
Instructions on how to use White Papers to get
16 Media pet peeves
34 Ways to tie free publicity to public
29 Publicity tips for Authors and Publishers
32 Publicity tips for Consultants
7 Tips for becoming a celebrity in your field
You’ll also get:
A 58 Term media glossary. . . . Talk with the media like a pro on every encounter
A Sample pitch letter, and
A Sample news release
Hundreds of tips from industry insiders and
people who have really landed millions of dollars in free publicity.
This is no theory book. These people have done it.
YOU WILL SAVE THOUSANDS
You would spend literally thousands of dollars
compiling this information into a usable format yourself and that’s
BEFORE even having a chance to use any of it to get free publicity.
Your time and effort should be used filling in the
blanks and using the information in this e-book to get immediate and
positive free publicity for you and your company. You shouldn’t be
wasting your time trying to track down the how-to-do-it stuff. It’s
all right here.
And do you know how much publicists cost? You can
easily pay a $5,000.00 per month retainer and you will most likely be
their lowest price client and get the least amount of attention. If you
want help implementing your media attack, you can get a $10.00 per hour
intern to follow the simple instructions in this book.
YOU’LL BE ATTACKING THE MEDIA IN MINUTES
Since this E-book is immediately downloadable, you will be creating
the media strategy for your business in just a few minutes from now.
Just think what it will mean to your business, to you, and to your
family when you consistently land free publicity for your business that
could mean millions of dollars of revenue.
Smart “Kick Butt Publicity Hounds” don’t
spend their hard earned dollars on one-time expensive ads in print or on
the radio. They spend their hard earned dollars on themselves and their
families while the media happily gives them millions of dollars in free
publicity . . . .if they just know how to present themselves properly.
This e-book is dedicated to helping you make that
presentation properly. Thousands of hours of hard work, mistakes and
research went into How to Be a Kick Butt Publicity Hound so
you don’t have to pay the price. Joan and Tom paid it for you. Your
laughably low and extremely wise investment for this breakthrough information is
WHY SO CHEAP?
As you may or may not know, Tom and Joan have been concentrating on
digitally delivered information for the past year. Not only are they
saving trees by getting this information out in digital format, they are
reducing their costs for shipping and labor and the savings are passed
on to you. Both Tom and Joan are respected worldwide for the quality of
their information and both are dedicated to making cost effective tools
for small business people that really work.
Get your copy of How to Be a Kick Butt Publicity Hound
right now totally at our risk. As with all our products your
satisfaction is guaranteed. If you can’t find at least 10 techniques
in this book that will work for your business, then we don’t want you
for immediate download from the Antion & Associates Secure Speaker Shop.
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