COPYWRITING 901: THE FAST TRACK TO WRITING WORDS THAT SELL

SPECIAL NOTE: BELOW IS THE ORIGINAL SALES LETTER I USED TO GET PEOPLE TO SIGN UP FOR THE TELESEMINAR WHEN I RECORDED THESE CDS. I LEFT IT EXACTLY AS I SENT IT OUT VIA EMAIL SO YOU CAN REFER BACK TO IT AFTER YOU BUY THE CDS. WE USE IT AS AN EXAMPLE DURING THE AUDIO TRAINING.

(120 minute 2 CD set + FREE transcript)

A great deal of my sales success has come from writing simple
sales letters to get people to buy what I'm selling. . . .You're
reading one right now. (I'll be analyzing this letter during the
call)

I'm no great writer or thinker either. You don't have to be great
at copywriting to make a healthy living selling your products and
services.

You do, however, have to know the techniques available to you. . . . Even a poor job of writing a headline is better than no headline at all.

IN THIS TWO HOUR CD SET YOU WILL LEARN:

=> Simple formula headlines and how they can increase your sales 10 times over . . . I'll give you a resources and samples that
you can use immediately.

=> The ethical copycat technique . . .You'll learn the exact
method I used to turn someone else's work into $200,000.00 now over 1 million dollars and they don't even care.

=> About Guarantees . . . and why they make me boiling mad.

=> Even more about Guarantees and why I cuss you out mentally if you return something . . . . and why I cuss me out if you don't.

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Did I mention that Guarantees make me furious and I'm eliminating them on some products? . . . You'll learn why and what other similar industry doesn't even think about giving guarantees.
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The "Reason Why" technique . . . and why it is sooooooo simple to use.

=> What to do with second class headlines . . . even if they
aren't the best choice for the top spot in your sales letter,
they'll still make you a ton of money if you use them properly.

=> How to make one sales letter convince two completely different types of people to buy . . . This technique could double the returns from your copy.

=> Why I'm using all these dots in my bullet points ". . . ."s I
made $10,000.00 the first day I learned this technique.

=> How to create urgency and scarcity . . . Oh by the way did I
tell you that space is limited in this seminar and you better
sign up right now. hehehe

=> The reason that I wrote "hehehe" in the above bullet instead
of [THIS IS A PLACEHOLDER FOR WHAT I REALLY WANTED TO SAY] . . . I can't really tell you here because it could get my email caught in SPAM filters and I'm dead serious about this. YOU MUST LEARN ABOUT THIS IF YOU ARE GOING TO SEND OUT EMAIL ADS!

=> How telling a story can skyrocket your response . . . this is
easy and remind me to tell you about the wedding quilt.

=> Testimonials . . . how to get 'em and how to be sure they say
EXACTLY what you want them to say.

"Tom is the greatest guy in the world. He's made me a fortune.
Buy everything he has and tip him too." -- Tom Antion

hehehe Here I go again. You really do need to hear why I use
hehehe as my laugh symbol.

AND, as in all my seminars . . . You'll learn MUCH, MUCH, MORE!

$39.95 plus s&h

Click here to start writing words that sell

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