Thanks to the many people writing to me about my dad's memorial issue. I couldn't possibly respond personally to all of you, but I've been trying. Alert Tom if you are getting duplicates ########################################## GREAT SPEAKING Circulation 11,400 Special Birthday Contest Issue July 2000 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2000 ########################################## No one ever lost credibility by being interesting. ========================================== Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. It's a good way to stay in touch with client's too. You don't even have to mail them an article. http://www.antion.com/recommend.html If you are receiving this issue as a forward, and would like to get your own free subscription, please visit http://www.antion.com/ezinesubscribe.htm PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= Sections 1 & 2 replaced this issue with Birthday Contest and Birthday Speaking Tips 3. Humor Technique Series 4. Birthday Speaker Marketing Tip 5. Birthday Humor 6. Birthday Websites *** SPEAKER BUSINESS LEADS *** Will be delivered to full subscribers when available. ********** OUR SPONSOR *********** Electronic Marketing Camps for Speakers, Authors, Consultants, Trainers, Small Business Owners Learn how to sell your products and services on the Internet "This is not magic. This is real life technique and direction on using electronic means to make lots of money." Key West Friday, July 28th (Make it a tax deductible vacation) Washington, D.C. Friday, August 4 (the day before the NSA Convention) http://www.antion.com/buttcamp.htm Can't make it. Get the CD http://www.antion.com/buttcampcd.htm ************************************ ===================================================== 1. & 2 Birthday Contest and Birthday Speaking Tips ===================================================== I know this issue is going to cause quite a bit of concern for subscribers around the world. The burning question that will be floating around homes in the 20 or so countries I reach will undoubtably be, "What should we get Tom for his birthday?" It reminds me of the classified advertising theory that states, "If I can only get each person that reads the ad to send me one dollar, then I'll be rich within a few days." I thought I'd make this a little bit simpler on everybody. Just send $1000.00 and I promise not to mention it again . . . at least until next year. hahaha Anyway, here's the contest. I want emails from people on unique ways they have addressed the following two situations: 1. You find out that a person in your audience is having a birthday. 2. The organization is having a birthday. To be eligible, you must mailto:tom@antion.com and put the word BIRTHDAY the subject line. The winner of each category will get the new Electronic Marketing Butt Camp on CD ($199.00 value) Five Runners up in each category will get The "Wake 'em Up Business Presentation Book." ************ SPONSOR ************ Learn the secrets of Internet Marketing from a Speaker who actually does it. "Just one tip from this course got me a $75,000.00 contract." You can easily learn this from home. To see how, visit http://www.antion.com/buttcampcd.htm ********************************** *********** SPONSOR *********** PUBLISHER SEEKS SPEAKERS for new audio album, "THE MASTERMINDS OF MOTIVATION" with Dottie Walters. FREE, with small album purchase for high-profit resale. Send name/bio to: Strategic@adsurgeon.com ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== COMIC VERSE Often a short poem will illustrate your point better than hours and hours of talk. Poems can be inspiring and motivating as well as funny, and they also add variety to your presentation. You must flawlessly memorize any poetry you use. Any stumbles will ruin the effect of the verse. If the verse is long, you may want to consider reading it, but total memorization will have more impact. Poetry, whether funny or not, should be used sparingly in any business presentation. Always look for the points that a piece of comic verse could illustrate. You normally don't want to use any kind of humor that does not support the points you are trying to make. POINT: Get going to achieve your goals. You have the tools, but you must pick them up and use them. Sitting still and wishing Makes no person great. The Good Lord sends the fishes But you must dig the bait. Anonymous POINT: Look forward, not backward. The lightning bug is a brilliant thing But the insect is so blind. It goes on stumbling through the world With its headlights on behind. Anonymous POINT: Everyone starts at the bottom. That won't keep you from being great. Do not worry if your job is small And your rewards are few. Just remember that the mighty oak Was once a nut, like you. Anonymous Tom's rewrite of the last verse (to make the audience feel superior to me) Do not worry if your job is small With rewards you can't see. Just remember that the mighty oak Was once a nut, like me. POINT: Ride out the tough stuff in life. When the tides of life turn against you, And the current upsets your boat, Don't waste those tears on what might have been, Just lay on your back and float. Ed Norton The Honeymooners POINT: If you have a problem, do something about it. Life is real, life is earnest If you're cold, turn up the furnace. Herman Munster LIMERICKS POINT: Be careful whom you deal with. There was a young lady from Niger, Who smiled as she rode on a tiger. They came back from the ride With the lady inside, And a smile on the face of the tiger. POINT: Are you just coming along for the ride? A silly young man from Port Clyde In a funeral procession was spied. Asked, "Who is dead?" He giggled and said, "I don't know. I just came for the ride." POINT: Quit fighting. There once were two cats in Kilkenny. Each cat thought there was one too many. So they scratched and they fit And they tore and they bit, Til instead of two there weren't any. In the famous words of Marie Antoinette Keep cool when all's done and said Above all remember, don't lose your head. (Excerpted from "Wake 'em Up Business Presentations) ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== Killer Copy: Words That Are Like Magnets to Money - Part 2 by David Garfinkel (continued from Vol 2 Num 10) Here are the three steps of writing killer copy that rakes in sales to your business: 1. Make a promise. The letter about luxury vacations starts with these words: "Imagine taking your winter vacation knowing you aren't spending a penny more than you have to-secure that you have a team of travel experts making sure every little detail of your vacation goes smoothly. "Here's how you can have that vacation right now: Take advantage of an unusual promotion our company is doing. Let me explain." Pretty exciting, right? Even if you don't think so, the people who got the letter did - because the letter produced an amazing $5 million in sales for the travel agency. 2. Back it up with convincing proof. The personal coach's ad for stressed-out overachievers, the one that begins "How to stop overwhelm before it stops you," contains this proof: * 3 case studies, * 3 testimonials, * detailed credentials of the coach * and a money-back guarantee. Despite its stunningly bold claims, the ad comes across as very believable and has generated a record-breaking parade of new clients. 3. Ask for action. The investigator's sales letter to divorce lawyers, beginning "Why almost every financial statement in family court may not disclose the full net worth of the opposing spouse," ends this way: "I would like to meet with you at no charge to show you how I can be of service to you and your clients in future family law cases. "Please call me at your convenience so we can set up a meeting to discuss further how I can assist your clients recover their fair share of assets. Call me directly at xxx - xxx-xxxx." Killer copy always asks for action in the most powerful way possible. Notice how the above words spell out exactly what to do, and even make a big promise - that the lawyer reading the letter will recover more money in court for their clients (and, therefore, get more money themselves). As you can see, a few words of killer copy can lead to massive amounts of money. In fact, many people say writing killer copy is the single most valuable money-making skill in the world. And recently, writing copy was named as one of the top 10 emerging professions for the new century. It doesn't surprise me. In the age of the Internet, the old style of advertising copy -- saying something clever, and hoping people remember - just doesn't cut it anymore. Besides, these days, with business-to-business advertising growing so fast, the traditional advertising industry is feeling a lot of pressure for ads that really produce results. Why? Because, old-style advertising that entertains, but does not sell, is not cost-effective enough for many companies in today's hyper-competitive market. Recently I heard from my former accountant. (A few years ago, he left accounting to start a new business.) He asked me if I wouldn't mind sharing some ideas on how he could write killer copy for his own business. I said sure. And now he's on his way to doing the same thing that I do, for himself. Funny thing about the conversation we had the other day. Unlike the conversation we had back in 1995, he didn't kid me about drinking scotch, or anything else. Maybe he finally realized that when it comes to increasing your income, killer copy is serious business. c 2000 David Garfinkel. All rights reserved. David Garfinkel is widely recognized by many "marketing gurus" as their secret weapon. That is, he is known as "The World's Greatest Copywriting Coach"; because, he can, like no other, teach you how to turn words into cash. David is also the author and narrator of "Killer Copy Tactics," the Web's first and only totally interactive audio/visual learning system for writing killer sales copy. You can learn more about this course at: http://www.killercopytactics.com NOTE: The site below is where I learned virtually all of my electronic marketing techniques: http://www.marketingtips.com/t.cgi/12273/ Want to really take advantage of your E-mail marketing . . . WITHOUT BEING A SPAMMER? GO TO http://www.marketingtips.com/mailloop/t.x/12273 Get your own associate program and have other websites selling tons of your products and services. http://www.marketingtips.com/assoctrac/t.x/12273 **************************** Awesome professional speaking tips http://www.antion.com/public-speaking.htm **************************** ===================================================== 5. BIRTHDAY SPEAKER HUMOR ===================================================== OLD AGE ZINGERS => My wife never lies about her age. She just tells people she's as old as I am. The she lies about "my" age. => She's so old she bought a sheer nightie and doesn't know anyone who can see through it. => He's so old his mind has gone from passion to pension. => He was born in the Year of Our Lord only knows. => She's so old she doesn't make up her face. . . she assembles it. => Instead of a daily dozen he's got a daily doesn't. => He looks like he gave his pallbearers the slip. => The ancient Greeks had a word for birthdays . . .and he was there to hear it. => She was named after Betsy Ross . . .but not long after. => He's so old that when he was in school history was current events. => He still chases woman . . . but only downhill. => He's so old his wife gave up sex for Lent and he didn't notice until Easter. => She's approaching 40, but I'm wondering from what direction. => She's so old the birthday candles cost more than the cake. => He's so old his social security number is 7 => The best years of her life were the ten years between 29 and 30. => When the census taker asked her how old she was she couldn't remember if she was 42 or 43 so she said 35. => He looks like a million . . . every day of it. => He looks like a million bucks . . . all green and wrinkled. => He's still chasing women, but he can't remember why. Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.birthday.nu/ Never forget that important birthday again . . . or anything else for that matter. Free Reminder Service http://www.happybirthdaytoyou.com/cd.htm Make a personalized birthday song for that special loved one. If they don't have a computer you can get the song on CD http://www.kidsparties.com/traditions.htm Great site that discusses the tradition of birthday parties. It will also tell you what celebrities have the same birthday as you. ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $700.00 and $1450 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks ******* Do YOU WANT TO BE A SPONSOR? ******* REACH OVER 12,000 SPEAKERS / TRAINERS / EXECS For automated sponsorship details send mailto:sponsor@antion.com *********************************************** ===================================================== For Back Issues visit: http://www.antion.com/ezinebackissues.htm ===================================================== Antion & Associates / Anchor Publishing Box 2630 Landover Hills, Maryland USA 20784 (301) 459-0738, Fax (301) 552-0225 In Continental US (800) 448-6280 orders or paid consulting only mailto:Tom@antion.com http://www.antion.com Trade permanent links with us mailto:linktrade@antion.com To Join our associate program and make money from your website visit: http://www.antion.com/associates/assoc_program.htm