Happy Holidays! Please alert Tom if you are getting duplicates. ########################################## GREAT SPEAKING Circulation 8760 Vol. 1 Number 22 - December 21, 1999 Publisher: Tom Antion tomAntion@aol.com http://www.Antion.com (C) Anchor Publishing 1999 ########################################## No one ever lost credibility by being interesting. ========================================== Please feel free to forward this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. If you are receiving this issue as a forward, and would like to get your own free subscription, please visit http://www.antion.com/ezinesubscribe.htm PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers 7. Tech Tip with Mike Rounds *** SPEAKER BUSINESS LEADS *** Will be delivered to full subscribers when available. ********** OUR SPONSOR *********** STILL IN TIME FOR CHRISTMAS GREAT SPEAKING Gift Certificates in any Denomination Usable for any product or service in The Brand New Speaker Shop http://www.antion.com/speakershop.htm FedEx direct to your colleague or loved one in time for Christmas Include Amount, Recipient, Message to Recipient, Their Address and phone number, Your address and phone number, CC #, Exp. Date. Mailto:tomantion@aol.com 800-448-6280 or 301-459-0738 ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== The WOW Factor by Tom Antion What do you do during your presentations that cause the audience to say WOW? Dewitt Jones, a former photographer for National Geographic uses slides that literally give you goose pimples. Tom Ogden, an award winning magician from the Magic Castle in Los Angeles uses, what else, magic. Dave Gorden tells a story about Walt Disney. I use a special freeze frame video segment and shoot fire in the air. In fact, there are many things that you can use or do to make your audience say WOW! You may have great voice quality like my friend, author and former radio announcer, Rick Ott. You may use your appearance like professional speaker Larry Winget who wears funny glasses and ties. You might sing or play a musical instrument or juggle or use props. If you want to push your name up the memorability chart, put something unique in your presentations that causes the audience members to go WOW! ************ SPONSOR ************ Beta Testers Wanted for GREAT SPEAKING Associate Program Cash plus Bonuses http://www.antion.com/associates/beta.htm ********************************** *** National catalog company seeks new products to sell*** PersonalQuest.com is now accepting new material from speakers for our on line catalog, our speakers bureau, our e-zine and our new print catalog mailed to 100,000 people. Our new print catalog features products from Jeffery Gitomer, Bill Brooks, Jeff Davidson, Brian Tracy, Michael LeBeouf and others. Products we are looking for include audios, manuals, CD-ROM and video's. Speakers should send a copy of their product to: Personal Quest, 4745 n pine valley loop, lecanto, fl, 34461 Suitable advertising should be sent copy via electronic means to mailto:awood@hitter.net See our web site for examples of copy, we like long, descriptive beneficial copy. http://www.PersonalQuest.com ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== Dynamic Range Part II by Tom Antion Quick Fixes In Part I (v1n21) http://www.antion.com/ezinebackissues.htm you were introduced to the concept of Dynamic Range and how it can be used to increase your versatility as a speaker and make you more successful in front of a wider range of audiences. Here in part II we will cut straight to the ways you can increase your range in a hurry. => If your material is all serious, add some that is lighthearted and vice versa. => If you always speak softly, speak loudly sometimes and vice versa. => Always work to improve your diction, but allow it to falter in front of less articulate audiences. => If you always stand still, move sometimes and vice versa. => If you have the option, pick audiences that give you the greatest chance of success. (Source: "Wake em Up Business Presentations" Page 96) *********** SPONSOR *********** "Speaking Successfully: 1001 Tips for Thriving in the Speaking Business" is a 196-page special report of the best tips from three years of SpeakerNet News, the award-winning free weekly e-newsletter for and by speakers, trainers and consultants. Price is $49 for the electronic version, $59 for the electronic/printed combo, plus applicable shipping, handling and California sales tax. For a 20-page sample or to order go to http://www.speakernetnews.com ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== ADVERTISEMENTS by Tom Antion You can concoct fake ads, or use real ads that are funny in your presentation. They can be read aloud, projected, or distributed as handouts. Watch for funny ads that relate to your business or presentation topic in magazines and other periodicals. Cut the ads out and photocopy for distribution as a handout or make them into slides and overheads. Jay Leno has a series of books called Headlines I, II, and III. Besides having really funny headlines from newspapers and magazines, the books have lots of blooper advertisements along with commentary from Jay. My favorites are the funeral monument company that advertised a lifetime replacement guarantee and the sporting goods store that advertised a Back-to-School special consisting of high-powered rifles (I left this in as it was excerpted from "Wake em Up Business Presentations," however, the "back to school" ad would NOT be funny and would be HIGHLY INAPPROPRIATE in light of the recent wave of school violence. Always keep current events in mind when using humor.) ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== Associate Programs Part I by Tom Antion At long last, after six months of heavy duty fighting, manipulating and spending money, my new associates program is now up and running. Associate programs AKA Affiliate Programs are software programs that keep track of commissions that will be paid to website owners who place my banner or text links on their site. This is a little different from my "link trade" strategy for website promotion that I have talked about in earlier issues of "Great Speaking." Here's how it works. You apply to be an associate (you must have a website to participate). You get a welcome message from me and instructions on how to link to my site. You also receive a unique identifier code that will become part of the link from your site to mine. You either put banner ads on your site or text links that refer people that visit your site to my site. When they buy something from my site, you get a 20% commission on the deal. Also, if you recommend another website owner to sign up with me, you get a 5% commission on whatever they sell. The commission money to you can add up pretty quick. For example, if someone buys my Professional Video System, you get $79.40. If they buy, a $1600.00 consulting package, you get $320.00. If you are familiar with Amazon.com you will find that my program is much better than theirs. For instance, if someone clicks on an Amazon banner and decides not to buy right then, or calls in their order, you get nothing. With my sophisticated software package, you get paid no matter how they order. Your unique identifier number is plastered everywhere they order and is used as an "extention" number if they call or fax their order. Why is this good for a speaker? Well, in the first day this program was announced for testing, 50 people signed up to put my ads on their site in exchange for cash when someone buys and extra bonuses I offered for testing the system. For the sake of argument, let*s just say these are very low volume sites and only get 2000 people per month visiting them. That means that when these people put my banners or text links on their site I will have 50 x 2000 = 100,000 people seeing my links per month. You can see how this can mushroom quickly. The website owners that push the program will get a nice check every month and my name and products are being advertised around the world. . . . a WIN WIN if I ever saw one. Advanced web users check out our beta program http://www.antion.com/associates/beta.htm Anyone with a website that wants to take a closer peek, or try the system out for themselves visit http://www.antion.com/associates/assoc_program.htm NEXT ISSUE, I'll tell you what you have to do to get your own associate program up and running. NOTE: The site below is where I learned virtually all of my electronic marketing techniques: http://www.marketingtips.com/t.cgi/12273/ Want to really take advantage of your E-mail marketing . . . WITHOUT BEING A SPAMMER? GO TO http://www.marketingtips.com/mailloop/t.x/12273 ********* SPONSOR ********* SALESDOCTORS is the weekly online magazine designed to help you sell more of any product or service and keep your customers coming back. Read 10 - 12 fresh articles every Monday, contributed by more than 100 leading sales, customer service, marketing and management experts. All free at http://salesdoctors.com/read1.htm **************************** ===================================================== 5. SPEAKER HUMOR ===================================================== => The most precious things in a speech are the pauses. Sir Ralph Richardson => Nepotism is only kin deep. => A man of courage needs no weapons . . . . but he may need bail. => My marriage failed because I had a tendency to put my wife/husband under a pedestal. => Money is better than poverty if only for financial reasons. => I was married and I still could not get a date for New Years Eve. => After thirty, a body has a mind of its own ... Bette Midler => It is good that they married each other. That way only two people are miserable instead of four. => Man is the only animal that laughs and has a state legislature. Samuel Butler => I got the bill for my surgery. Now I know why the doctors are wearing masks. => If you get up early, work late and pay your taxes you will get ahead . . .. if you strike oil. J.Paul Getty. => It was not actually a divorce. . . . I was traded. Tim Conway => I play golf in the 70s. If it gets colder, I quit. => If you can smile when everyone around you have lost their heads . . . you must be the caddy. => If all (substitute any profession here) were laid end to end, . . .. it would be a good idea. => The next time I send a fool for something . . . .I will just go myself. => Ignorance is a right! Education is eroding one of the few democratic freedoms remaining to us. Christopher Andreae => I am not stalling, I am just procrastinating. => Fortune Cookie: Man who beef too much find himself in stew. => What a man of principal! He never sponged of anyone he didnt admire. Lot's more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.jokes-for-all.com All kinds of categorized jokes. http://www.greetings-for-all.com All kinds of categorized greetings. Do not overdo the greetings right now. Many people are afraid to open attachments because of end of the century viruses. Attention Authors & Speakers", a website located at http://www.CelebrateLove.com/authors.htm If you visit the site and Recommend-It (r) you will be entered to win a Palm III organizer from 3Com! ===================================================== 7. TECH TIPS WITH MIKE ROUNDS ===================================================== It's 3:00 AM in the morning and you still cannot find what you are looking for? Try http://www.refdesk.com It is a master index of 1,000's of Topic specific search engines. Mike Rounds' Quick Tech Tips www.RoundsMiller.com ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $500.00 and $1250 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks ******* Do YOU WANT TO BE A SPONSOR? ******* REACH OVER 8700 SPEAKERS / TRAINERS / EXECS For automated sponsorship details send mailto:sponsor@antion.com *********************************************** ===================================================== For Back Issues visit: http://www.antion.com/ezinebackissues.htm ===================================================== Antion & Associates / Anchor Publishing Box 2630 Landover Hills, Maryland USA 20784 (301) 459-0738, Fax (301) 552-0225 In Continental US (800) 448-6280 orders or paid consulting only mailto:TomAntion@aol.com http://www.antion.com Trade permanent links with us mailto:linktrade@antion.com