"I wish I had this tool when I got started 17 years ago!!!" Michael A. Podolinsky "I am in Australia and I was highly offended by your Valentines Day issue. I cannot do business with such an insensitive person." Gail Freeman Tom asked politely what offended her and got no response. Does anyone out there know what it might be? ########################################## GREAT SPEAKING Circulation 5556 Vol. 1 Number 6 - March 26, 1999 Publisher: Tom Antion tomAntion@aol.com http://www.Antion.com (C) Anchor Publishing 1999 ########################################## No one ever lost credibility by being interesting. ========================================== SPECIAL NOTE: Anyone booking consulting in April gets a FREE Toaster . . . I am serious. The banks do it so I thought I would try it too. :) mailto:tomantion@aol.com put "I Want a Toaster" in the subject line. Please feel free to forward this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. If you are receiving this issue as a forward, and would like to get your own free subscription, please visit http://www.antion.com/ezinesubscribe.htm PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers *** SPEAKER BUSINESS LEADS *** Will be delivered to full subscribers when available. ********** OUR SPONSOR *********** DUNN and ASSOCIATES DESIGN NOTE: I have seen the work this firm puts out. They are fabulous!!! . . . AND they are doing my next book cover -- Tom Design That Sells YOU and Your PRODUCT! Best-selling book covers. Hot-selling back-of-room product package design. Attention-grabbing speaker presentation kits. Quick-response promotional one-sheets. We know what it takes to get you noticed. Since 1985 we have served clients like Tony Robbins, Ken Blanchard, Dottie Walters, Simon & Schuster, Prentice-Hall, and HarperCollins. Call DUNN+ASSOCIATES DESIGN at 715 634 4857 or mailto:mjirik@win.bright.net. ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== Say It With Fewer Words By Patricia Fripp CSP, CPAE You've got a great, major presentation, and suddenly you're asked if you can get your message across in five minutes! Don't panic. For today's television generation, sound bites can be more powerful than lengthy dissertations. Here's how to compress your speech without losing impact. Don't apologize or mention that you usually have much more time. Be confident that you can communicate in five minutes. Begin fast. Start with a an attention-getting statement such as, "Your job won't exist five years from now," or "In the next 5 minutes I want to convince you the best action you can take is__" Use a strongly visual story. Illustrate your points -- how it is now, how it will or could be -- with a story so vivid that the audience can "see" it. Divide your 5 minutes into three parts. Present a problem, a payoff, and your point of view: "The number one piece of advice I can give you today is...," your story illustrates your idea and your walk away line could be what will happen if they do what you suggest! Patricia Fripp CSP,CPAE is a San Francisco-based professional speaker on Change, Teamwork,Customer Service, Promoting Business, and Communication Skills. mailto:PFripp@aol.com 1-800 634 3035, http://www.fripp.com ************ SPONSOR ************ TECHNOLOGY WAVE: Futurist and professional speaker Bill Bruck's FREE electronic newsletter includes simple tricks that can save you hours a week; breaking information that lets you lead the conversations about the trends affecting your industry; and free software that the experts use to supercharge their PCs. mailto:listserv@bruck.com and put SUBSCRIBE WAVE in the body. ********************************** ********* 10,000 Plus Visitors per Month ********** Tom gets this many people and over 40,000 individual page views at http://www.antion.com and it is growing. A 1.5 hour consultation with Tom will tell you how to get there. To schedule a non technical "dummies" appointment call (301) 459-0738 mailto:tomantion@aol.com ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== The Eyes Have It by Tom Antion Try this in your next five speeches. Hold eye contact with each audience member you look at for a full four seconds. When I am critiquing videos of even very experienced speakers sometimes I feel like the speaker is watching a tennis match or worse yet a ping pong match. They oscillate back and forth never really connecting with anyone. If you hold that eye contact just shy of the point where you would be considered staring, I will bet you find that more people want to talk to you after your speech. Try it and let me know how it works. *********** SPONSOR *********** The Wake em Up Video System and the Wake em Up Professional Video Sytem are now in pre release. You can get an incredible deal on this 4 and 6 tape video system before the fancy packaging is complete. Want details? mailto:tomantion@aol.com put VIDEO DETAILS in the subject line or visit http://www.antion.com/products/newvideo.htm ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== Closings (part 6 or a 10 part series) Tom Antion One of the worst mistakes you can make as a presenter is talking too long. Not only will you send some folks to never, never land, you will make some of them downright mad. It doesn't matter if your entire talk was brilliant and the audience came away with information that will change their lives. If you talk too long, they will leave saying, "That speaker just would not quit." Do not let this happen to you! Say what you have to say and sit down. Before you do, give them a well thought out closing. If the subject is appropriate, I happen to be fond of humorous closings for several reasons. If you leave them laughing and applauding, you will exit, but an extremely positive impression about you will remain. Another good reason to leave them laughing is that the room will not be deadly silent as you are walking back to your seat. I hate when that happens. I do love laughter and feeling good; finishing a talk humorously gives me and the audience an opportunity to feel great. Talks that are for entertainment purposes only should generally leave the audience laughing. Finally, if the subject is not appropriate to end with laughter,. you could end with a touching story or quotation that leaves the audience thoughtful and quiet. Even the most serious subjects can benefit from humor, but the humor should be sprinkled throughout the body of the presentation. Don't put it at the end because closings are powerful and the audience will think your overall attitude toward the subject is flippant. This same technique can be very effective in ending a mostly humorous presentation. Have them laughing all along while you make your points. Then finish seriously. This contrast will create a great impact. It will convey the fact that you believe in a lighthearted approach to the subject, but the results are very serious to you. Next issue learn how to make a point with humor. "When I recruited Tom Antion to play for the West Virginia University Mountaineers in the early 70s, he was an exciting high school football player. It doesn't surprise me that he's turned into such an exciting professional speaker. His Book "Wake em Up" will teach you how to create excitement when you speak to any size group. I use his tips in my own speaking engagements." Bobby Bowden, Head Football Coach Florida State University ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. For a FREE Chapter visit Http://www.antion.com/products/product~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== MEDIA MARKETING by Tom Antion I make no outbound cold calls whatsoever. I can not even stand the thought of it. One of my main sources of bookings comes from stories placed by me or about me in the media and from radio and TV appearances. I can not really even say I am tremendously successaful at getting these placements, but here is what I am doing to get better and also how it makes me money. A few lines in entrepreneur magzine has made me about $11,000.00 so far for two speeches. An article I wrote for SalesDoctor Electronic Magazine made me $5500.00 for a speech and almost made me over $40,000.00 on one deal. The client was considering buying a book for each of the 3200 people in the audience. My performances on radio networks all over the world gives me bragging rights forever. These are just a few of the benefits I have received from media marketing. Here is how to get started. Write articles and submit them to electronic magazines, websites and print publications. Call or write magazines that you would like to be in and offer yourself as an expert on your topic. Journalists keep good files on experts because they know that having access to experts on various topics will make their article writing much easier. Do the same for your local TV stations who use experts on their news programs all the time. Buy a radio database and start doing radio talk shows. Get some media training so you are darn good when you get on the media. RESOURCES: (I can personally vouch for all these people . . . especially Tom hahaha) "Publicity Hound ," a bi monthly newsletter featuring tips, tricks, and tools for free, or really cheap publicity. mailto:jstewart@execpc.com OR visit http://www.publicityhound.com Radio Database and simple radio promotional system: mailto:Jsabah@aol.com Media Training for Radio: Joel Roberts mailto:jdrob36@aol.com Media Marketing Consultation with Tom: mailto:tomantion@aol.com (800) 448-6280, (301) 459-0738 NOTE: I just ran across the most fabulous marketing site I have ever seen. I am using a tremendous amount of what I learned at this site. Check it out http://www.marketingtips.com/t.cgi/12273/ Want to really take advantage of your E-mail marketing . . . WITHOUT BEING A SPAMMER? GO TO http://www.marketingtips.com/mailloop/t.x/12273 ********* SPONSOR ********* ****** INTERNATIONAL CALL FOR MARKETING/ADVERTISING/SALES EXPERTS****** National advertising trainer Drew Eric Whitman--a.k.a. "Dr. Direct!(tm)"--seeks experts with powerful, expressive speaking voices for unusual, new audiocassette anthology, "PROJECT-X: Underground Success Secrets from Today's Advertising & Marketing Master-Minds(tm)." The album will be produced to Nightingale-Conant-quality specs and will include your name, bio, photo and international marketing support and publicity. Featured expert is the great Dottie Walters. Space is limited. Email: AdSurgeon@aol.com with PROJECT-X in the SUBJECT area for full details via email. **************************** ===================================================== 5. SPEAKER HUMOR ===================================================== => You will remember our next speaker for life . . . if you get run over in the parking lot. => Our speaker tonight needs no introduction. He / she did not show up. => Our next speaker will talk about taking control of your life, mastering your own fate and asserting yourself in the world. That is what his / her agent told him / her to talk about anyway. => When you don't know the answer to a question: I am glad that question came up. There are so many different ways to answer it that one of them is bound to be right. ++Robert Benchley => A closed mouth gathers no feet. => Old programmers never die. They just terminate and stay resident. => I went to school to become a wit and only got halfway through. => The first rule of holes: If you are in one, stop digging. => I finally got my head together, now my body is falling apart. => If God wanted me to touch my toes, he would have put them on my knees. => Work is the most unpopular way of making money. => Honest Politician: One that when's he is bought, stays bought. => Nothing is illegal if a hundred businessmen decide to do it ++Andrew Young => The brain is a wonderful organ; it starts working the moment you get up and does not stop until you get to the office. ++Robert Frost => By working faithfully eight hours a day you may eventually get to be a boss and work twelve hours a day. ++Robert Frost => There is nothing wrong with teenagers that reasoning with them won't aggravate. ++Ron Howard => Conference: A gathering of important people who singly can do nothing, but together can decide that nothing can be done. ++Fred Allen => If at first you don't succeed, destroy all evidence that you tried. => A conclusion is the place where you got tired of thinking. => Monday is an awful way to spend 1/7th of your life. => Sometimes I think I understand everything, then I regain consciousness. Next issue watch for details on a new professional comedy writing Ezine by John Cantu Lot's more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== Find an ATM. Now here's a handy site when your hotel doesn't have a cash machine. http://www.visa.com/cgi-bin/vee/pd/atm/main.html Ask doctor dictionary about words, grammar or language. http://www.dictionary.com Searching for just the right word for your powerful close. Go to this site and look in Roget's Thesaurus. http://ecco.bsee.swin.edu.au/text/roget/ Dilbert Zone: At the Dilbert Zone you can view four recent weeks worth of the comic strip, test your Boss's brain, learn about Dilbert's arcane history, or visit Catbert's anti-career zone. http://www.unitedmedia.com/comics/dilbert/ ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $500.00 and $1250 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see here or email me to request a list. All you have to do is print the article in it's entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks ******* Do YOU WANT TO BE A SPONSOR? ******* REACH OVER 5100 SPEAKER / TRAINERS / EXECS For sponsorship details visit http://www.antion.com/sponsor.htm OR send mailto:sponsor@antion.com *********************************************** ===================================================== For Back Issues visit: http://www.antion.com/ezine/ezinebackissues.htm ===================================================== Antion & Associates / Anchor Publishing Box 2630 Landover Hills, Maryland USA 20784 (301) 459-0738, Fax (301) 552-0225 In Continental US (800) 448-6280 orders or paid consulting only mailto:TomAntion@aol.com http://www.antion.com Trade permanent links with us mailto:linktrade@antion.com Free for All Links http://www.antion.com/links.html