See Tom Featured in "My Business Magazine" in print and on the web http://www.mybusinessmag.com/fullstory.php3?sid=162 =========== Last chance for low price Electronic Marketing Camps (see below) Alert Tom if you are getting duplicates ########################################## GREAT SPEAKING Circulation 12,019 Vol. 2 Number 12 - September 1, 2000 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2000 ########################################## No one ever lost credibility by being interesting. ========================================== Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. It's a good way to stay in touch with client's too. You don't even have to mail them an article. http://www.antion.com/recommend.html If you are receiving this issue as a forward, and would like to get your own free subscription, please visit http://www.antion.com/ezinesubscribe.htm PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor & NEW IDIOM SECTION 6. Websites for Speakers *** SPEAKER BUSINESS LEADS *** Will be delivered to full subscribers when available. ********** OUR SPONSOR *********** DISCOVER "MILLIONAIRE-MAKER" DAN KENNEDY'S breakthrough strategies for making $20,000.00 an hour without a gun for professional speakers and people seriously interested in the business of speaking. Earn more speaking PART-TIME than most do full-time and stay booked solid with minimum marketing. Details: http://kennedysite.com/speak.cgi ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== TEN "YOU'S" FOR EVERY "I" by Rob Sherman At a recent meeting of the National Speakers Association, platform personality Joel Weldon demonstrated what "You Power" is all about. He actually gave the same speech twice. The first was peppered with "I's" and it received polite applause. Then he repeated his address, changing the wording to include "you" as many times as possible. What a dynamic turnaround! Weldon received a standing ovation. Make a transcript of your most recent presentation. Now circle every "I" and every "you." What is the ratio? If it's not ten to one in favor of "you," rewrite your speech. (Excerpted from "Sherman's 21 Laws of Speaking) Available at http://www.shermanleadership.com ************ SPONSOR ************ LAST CHANCE FOR LOW PRICE ELECTRONIC MARKETING BUTT CAMPS After the first of the year Price goes to $995.00 for two days. Atlanta, September 9 San Antonio, September 16 Los Angeles, September 23 Seattle, September 30 New York City, October 15 Washington, D.C. November 12 http://www.antion.com/buttcamp.htm Can't make it? Send a staff member or get the special video CD. http://www.antion.com/buttcampcd.htm ********************************** *********************************************** NOTE: "I used the service below. It's great!" -- Tom SAVE TIME, MONEY, AND KEEP YOUR PLAYCLOTHES ON: Hold your next seminar, meeting or event LIVE on the Web right from your home or office. Anyone can do it and Communicast makes it easy. You can even record your session for unlimited playback. mailto:info@communicast.com http://www.communicast.com or call 301-762-1235 for more info or a FREE demo. Soon, everyone will do business this way. ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== COLUMBO TECHNIQUE by Tom Antion Do you remember the soft-spoken, cigar smoking detective on the hit TV series "Columbo?" Most people do because the show is still in reruns all over the world and once in a while a new episode comes out. One of Detective Columbo's trademarks is that he would start to leave and when he was almost out the door he would stop and say, "Oh. Just one more thing." The same technique can be used by speakers (without the cigar). Here's how the Columbo technique works: Save one of your really critical points . . . maybe your most important point . . . then completely leave your subject . . . then use the "Oh. Just one more thing" technique and deliver your big point. Until you've tried this out several times, don't try to use this technique at the end of your speech because people will start shuffling their materials in anticipation of the talk being over. This would cause too much distraction for the technique to have it's full effect. Begin by using the technique just before a major transition in your talk. That way you will eliminate the shuffling of papers problem noted above. When you get comfortable with this, try the technique before a break. Play with your wording so that you control the audience. Don't say "Well before we take a break . . . " This will start them shuffling. Say something like, "That's all on that topic . . . Oh. and one more thing" . . . then give your main point. As you get really good at controlling the crowd you can try this as your closing. Coming back with the main point will be powerful and memorable. Oh. Just one more thing . . . .only use this technique ONCE per presentation. :) *********** SPONSOR *********** FREE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS3@aweber.com ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== DEFINITIONS You can use a quick comical definition to liven up a talk. As always, make sure the word defined is relevant to the point you are trying to make. Here are some definitions I like: Banker: A fellow who lends you his umbrella when the sun is shining and wants it back the minute it begins to rain. Mark Twain (similar quotation by Robert Frost). You wouldn't use this one if you were talking to bankers, but if you are a banker talking to nonbankers you could change it thusly: Some people say that a banker is a person who lends you his umbrella when the sun is shining and wants it back the minute it begins to rain. That is not true. I would lend you my umbrella anytime at X percent above prime with two points. (Possible extender line) If you want to borrow MONEY, that's a different story. City Life: Millions of people being lonely together. Henry David Thoreau Conservative: A man who just sits and thinks, mostly sits. Woodrow Wilson A man who is too cowardly to fight and too fat to run. Elbert Hubbard A man with two perfectly good legs who has never learned to walk. Franklin Delano Roosevelt Death: To stop sinning suddenly. Elbert Hubbard Jury: Twelve persons chosen to decide who has the better lawyer. Robert Frost Radical: A man with both feet planted firmly in the air. Franklin Delano Roosevelt Song: The licensed medium for bawling in public things too silly or sacred to be uttered in ordinary speech. Oliver Herford Zoo: A place devised for animals to study the habits of human beings. Oliver Herford There are literally thousands of these definitions available in comedy books, quotation books, and books for speakers. In many cases you will have several to choose from on any given topic. I probably had at least 20 choices on the subject of conservatism alone. (Excerpt from "Wake 'em Up Business Presentations") ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== SYNDICATE YOUR ARTICLES THE EASY WAY by Tom Antion How would you like to have your articles regularly read on thousands of Internet sites? Of course you would love it. In the recent past you would have little chance to make that happen easily. Here's why. You would have to contact the sites to make the deal and then email them an article each week or at any interval you decide upon. Then you would have to hope that each site put the updates on their sites in a timely fashion . . . ha! Fat chance of that happening. Making the deal in the first place would be hard enough because most people that have websites depend upon webmasters to make changes . . . again ha! try getting the average webmaster to respond quickly and regularly. Even if the site owner updated their own site, you are talking about lots of work doing regular updates . . . UNTIL NOW! Enter an inexpensive piece of software called the "Master Syndicator" http://www.mastersyndicator.com/ For about $150.00 you can have this software installed. You write your articles and put them in the supplied web page. Instantly all the sites that have accepted your articles are updated. The sites that use your articles have zero work other than to put one line of code in their website just one time. After that, there is no maintenance. Just think of the power this brings to your desktop at home. Each deal you make with another website means that all their visitors are being exposed to your ideas, products and services on a regular basis which means money in your bank account . . . lots of money if you play your cards right. You are also providing fresh content for the sites hosting your articles. Everyone wins. Note: This is just one of hundreds of fantastic ideas you get when you attend Butt Camp, or invest in the Butt Camp CD http://www.antion.com/buttcamp.htm http://www.antion.com/buttcampcd.htm NOTE: The site below is where I learned virtually all of my electronic marketing techniques: http://www.marketingtips.com/t.cgi/12273/ Want to really take advantage of your E-mail marketing . . . WITHOUT BEING A SPAMMER? GO TO http://www.marketingtips.com/mailloop/t.x/12273 Get your own associate program and have other websites selling tons of your products and services. http://www.marketingtips.com/assoctrac/t.x/12273 Tom's Top Ten Marketing Resources page http://www.antion.com/marketingtools.htm ********* SPONSOR ********* PUBLISHER SEEKS SPEAKERS for new audio album, "THE MASTERMINDS OF MOTIVATION" with Dottie Walters. FREE, with small album purchase for high-profit resale. Send name/bio to: Strategic@adsurgeon.com **************************** ********* SPONSOR ********* Travel tips on everything from dealing with airline delays and lost luggage to getting top value for your travel dollar and making best of your waiting time. Even the most seasoned travelers will benefit from Doctor Travel's Cure for the Common Trip. Just $19.95! Order today and travel like the pros do! http://www.jfainc.com/tac.html customerservice@jfainc.com (Tom uses this book extensively) *************************** ===================================================== 5. SPEAKER HUMOR and IDIOMS ===================================================== September is National Clock Month => Time is nature's way of keeping everything from happening at once. => If you want everything done yesterday, what will you do tomorrow? => Early to bed and early to rise and you'll meet very few of our best people. -- George Ade => To reduce stress you must avoid excitement . . . Spend more time with your spouse. -- Bob Orben => I made this speech longer because I didn't have time to make it shorter. => The sooner you fall behind, the more time you have to catch up. -- Sam Ogden. => There is never enough time . . . unless you are serving it. => Time wounds all heels. -- Jane Ace => The only time I am conscious of the time is when I'm on time. Then I am frankly astonished. -- George Sava => So little time and so little to do. ====================================== NEW "GREAT SPEAKING" SECTION ON ENGLISH LANGUAGE IDIOMS Definition: An Idiom is a group of words that taken together has little, often nothing to do with the meanings of the words taken one by one. Example: "let the cat out of the bag" means to reveal a secret. Today the phrase has nothing to do with a cat or a bag, but hundreds of years ago it did. Centuries ago in England you might have bought a costly pig at the farmer's market. If the merchant was dishonest he might put a worthless cat in the bag instead of a piglet. You might not find out about it until you got home and "let the cat out of the bag." HERE'S ANOTHER: "Apple of your eye" Meaning: Greatly loved, treasured and adored. Age: Since Biblical times Origin: Ancient people thought the pupil of the eye was solid and shaped like an apple. The pupil was precious because without it you couldn't see. SOURCE: "Scholastic Dictionary of Idioms" by Marvin Terban Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.jfainc.com/tac.html Great source for unique gifts. http://www.roadnews.com/home.htm Another great laptop site. http://www.canadianspeakers.org/ CAPS Canadian Association of Professional Speakers . . . 4th Annual Convention coming up in December. http://www.craigspeaks.com Handy guide for creating your "elevator speech." ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $700.00 and $1450 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks ******* Do YOU WANT TO BE A SPONSOR? ******* REACH OVER 12,000 SPEAKERS / TRAINERS / EXECS For automated sponsorship details send mailto:sponsor@antion.com *********************************************** ===================================================== For Back Issues visit: http://www.antion.com/ezinebackissues.htm ===================================================== Antion & Associates / Anchor Publishing Box 2630 Landover Hills, Maryland USA 20784 (301) 459-0738, Fax (301) 552-0225 In Continental US (800) 448-6280 orders or paid consulting only mailto:Tom@antion.com http://www.antion.com Trade permanent links with us mailto:linktrade@antion.com To Join our associate program and make money from your website visit: http://www.antion.com/associates/assoc_program.htm