REMOVAL We are having massive list serve difficulties. If you have asked to be removed, email me and I will take care of it personally. tom@antion.com Also, because of the difficulties, this issue is late. You will receive Issue 14 shortly. Last of the low price E Marketing camps (see below) ########################################## GREAT SPEAKING Circulation 12,942 Vol. 2 Number 13 September 21, 2000 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2000 ########################################## No one ever lost credibility by being interesting. ========================================== Please recommend this EZine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. It's a good way to stay in touch with client's too. You don't even have to mail them an article. http://www.antion.com/recommend.html If you are receiving this issue as a forward, and would like to get your own free subscription, please visit http://www.antion.com/ezinesubscribe.htm PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor (ALL IDIOMS THIS ISSUE) 6. Websites for Speakers *** SPEAKER BUSINESS LEADS *** Will be delivered to full subscribers when available. ********** OUR SPONSOR *********** DISCOVER "MILLIONAIRE?MAKER" DAN KENNEDY'S breakthrough strategies for making $20,000.00 an hour without a gun for professional speakers and people seriously interested in the business of speaking. Earn more speaking PART?TIME than most do full?time and stay booked solid with minimum marketing. Details: http://kennedysite.com/speaking.cgi ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== GIVE 'EM WHAT THEY WANT by Tom Antion I have been in situations where I meticulously planned for a big event and when I showed up there were only three people in the audience. You can't just quit and walk away, but you can't work a plan for 500 on only 3. So what do you do? You turn it into a massive positive the for the three that attended. You immediately scrap your big plan and tell the 3 people you will be their personal consultant for the next x hours. Then you answer their questions and make them feel like they are the only persons in the world for the entire time. As a professional you don't mope around crying because your product sales would suffer or because your ego is suffering. You give it your all whether there are 3 or 3000 in the audience. *********** SPONSOR ************ LAST CHANCE FOR LOW PRICE ELECTRONIC MARKETING BUTT CAMPS After the first of the year Price goes to $995.00 for two days. New York City, October 15 Washington, D.C. November 12 San Francisco, November 18 http://www.antion.com/buttcamp.htm Can't make it? Send a staff member or get the special video CD. http://www.antion.com/buttcampcd.htm ********************************** ********** SPONSOR *********** FREE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS4@aweber.com (AOL users: Don't put the "mailto:" in the email address) ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== LINE OF SIGHT by Tom Antion When you speak alot you run into some crazy room setups. It's your job to be there early to make sure all the little preparation details taken care of. One of these details is the visibility of you and your visuals from each chair in the audience. It doesn't even amaze me any more that a hotel room setup crew would put up a projection screen that 1/3 of the audience couldn't possibly see. Most of the time this occurs when tables and or chairs are placed too far forward in the room. The people on the sides are at much too sharp an angle to see anything on the screen and they only see you in profile. Another situation is when there are pillars in the room. The setup people normally just slap tables up to suit themselves and forget that the people sitting in the chairs just might like to see what is going on at the stage. When you have pillars to deal with you must be very aware of your stage positioning. You won't be able to be seen the entire time by everyone because of the pillars, but you can limit the time you are unseen by noting the worst areas of the stage with an "X" of tape on the floor. Avoid standing still anywhere near the "X." It's OK to pass by or over the "X," just don't plant yourself near it. It's your job to check every chair in the room to be sure every participant has an unobstructed line of sight for each part of your presentation. They must be able to see the screen, the flipchart and you wherever you travel on the stage. If possible, be in the room early when lots of setup crew are around so that you can make the adjustments before the room is totally set. Taking care of details like this is one more vote for you as a highly polished presenter. ********* SPONSOR ********* PUBLISHER SEEKS SPEAKERS for new audio album, "THE MASTERMINDS OF MOTIVATION" with Dottie Walters. FREE, with small album purchase for high?profit resale. Send name/bio mailto:Strategic@adsurgeon.com ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== EXAGGERATION by Tom Antion Expanding or diminishing proportions can be a fun way to create humor. It's similar to a caricature artist that outrageously exaggerates the features of an individual, while still keeping the person recognizable. I did a talk one time for Secretaries Day at a large insurance company. I was making a point about how hectic it always was for the secretaries. It went like this, "You're answering the telephone, the fax machine is ringing, you're making copies, and you're filing every policy clear back to 1910." The secretaries could relate to each item mentioned. They obviously did lots of filing, but certainly not as far back as 1910. Exaggerating this date was funny to them and drove home the point that they always had lots of work piled up. The key to using exaggeration is to inflate or deflate whatever you are talking about so much that it is obviously an exaggeration. In the last example you wouldn't want to use the year 1999 if you were doing the talk in 2000 because it is very likely that an insurance company would really be working on a file for a year or more. That's not funny. Of course, who am I to tell you what is funny. I spent two terms in the third grade . . . Truman's and Eisenhower's. hahahahahahaa ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== PUT OUT . . . THE EASY WAY Part I by Tom Antion In an effort to keep at least one of my feet imbedded deeply in my own mouth I told a lady in one of my seminars that she just needed to "Put Out" if she wanted to get more business. NOW WAIT A MINUTE . . . Before you start sending me hate mail like that goof ball a couple weeks ago, let me explain. I was trying to tell her that instead of guarding everything she had ever created that she should give it away and more business would come to her. Here's how it works: You may remember that a little over a month ago I "put out" a FREE 7 Day mini course on Electronic Marketing. (If you missed it, you can still take it by sending a blank email to minicourse@aweber.com ) About 1200 people signed up for it in the first couple days. At the end of the first week I took in about $7000.00 in sales from my FREE minicourse. You might ask, "Tom, was it a scam? Was it just a giant sales letter?" No it was not a scam, and the answer to the second question is yes AND no. It was a perfectly legitimate and credible marketing technique. . . . It's not new either. It's called "Give before you get." I gave good information that people need to know so that they can both thrive in E Marketing and also so they don't get taken by people selling them poor services. There is nothing wrong with educating people about the benefits of your service. There was no hard sales pitch at all. Once the people who took the course realized that there was quite a bit they needed to know, they made the decision to purchase the information. Next issue in Part II I'll tell you how I used simple automated Internet tools that allowed me to do the entire promotion for $15.00 . . . Until then . . . just "Put Out." NOTE: The site below is where I learned virtually all of my electronic marketing techniques: http://www.marketingtips.com/t.cgi/12273/ Want to really take advantage of your E?mail marketing . . . WITHOUT BEING A SPAMMER? GO TO http://www.marketingtips.com/mailloop/t.x/12273 Get your own associate program and have other websites selling tons of your products and services. http://www.marketingtips.com/assoctrac/t.x/12273 Tom's Top Ten Marketing Resources page http://www.antion.com/marketingtools.htm ********* SPONSOR ********* Travel tips on everything from dealing with airline delays and lost luggage to getting top value for your travel dollar and making best of your waiting time. Even the most seasoned travelers will benefit from Doctor Travel's Cure for the Common Trip. Just $19.95! Order today and travel like the pros do! http://www.jfainc.com/tac.html customerservice@jfainc.com (Tom uses this book extensively) **************************** ===================================================== 5. ALL IDIOMS THIS ISSUE ===================================================== => "I'm all ears" This is about 300 years old. The ear is a very important organ because it let's us hear. If you are "all ears" it's as if no other part of your body mattered except your ears. It, of course, means you are listening intently. => "At the drop of a hat" In the old days races were started by dropping a hat. The term has come to mean anything done quickly and on the "spur of the moment." => "A babe in the woods" In 1595 there was a story called "The Children in the Wood." It was about a planned kidnapping of two children. The kidnapper was supposed to kill the children, but instead took pity on them and left them in the woods. They didn't survive. (Editors Note: Damn depressing story if you ask me) Anyway the term means that inexperienced people that can't take care of themselves are likely to fail. => "Back to square one" Based on board games where you advanced by squares on the board. If you were sent back to "Square One" you had to advance all over again which is today's meaning. => "Down the drain" Water is a precious thing in many parts of the world. If it goes "down the drain" it is wasted and gone forever. The phrase is now thought of a anything precious that is lost or wasted. . Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.coolemail.com Your email read to you over the phone by a computer. 15 minutes per month free. Claims to work on all the major systems including AOL. Lots of other cool voice activated features. http://www.talksender.com You'll be sending voice emails in minutes and the receiving party doesn't have to download or install anything . . . and its FREE ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 to 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $800.00 and $1700 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks ******* Do YOU WANT TO BE A SPONSOR? ******* REACH OVER 12,500 SPEAKERS / TRAINERS / EXECS For automated sponsorship details send mailto:sponsor@antion.com *********************************************** ===================================================== To subscribe to GREAT SPEAKING put SUBSCRIBE in the BODY of an Email to: tom@antion.com To unsubscribe and make me cry put UNSUBSCRIBE in the BODY of the email to: tom@antion.com NOTE: You must use the correct address. Please do not scream at me if you don't know your own email addresses. 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