Last chance for Low Priced Electronic Marketing Camps (see below) "Boat" Camp is sailing Feb 22 (see below). ########################################## GREAT SPEAKING Circulation 11,641 Vol. 2 Number 14 - October 12, 2000 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2000 ########################################## No one ever lost credibility by being interesting. ========================================== By being a subscriber you get speaking leads whenever we get them. Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. (It's a good way to stay in touch with client's too.) You don't even have to mail them an article. http://www.antion.com/recommend.html If you are receiving this issue as a forward, and would like to get your own free subscription, visit http://www.antion.com/ezinesubscribe.htm PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers *** SPEAKER BUSINESS LEADS *** Will be delivered to full subscribers when available. ********** OUR SPONSOR *********** DISCOVER "MILLIONAIRE- MAKER" DAN KENNEDY'S breakthrough strategies for making $20,000.00 an hour without a gun for professional speakers and people seriously interested in the business of speaking. Earn more speaking PART TIME than most do full time and stay booked solid with minimum marketing. Details: http://kennedysite.com/speaking.cgi ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== LISTEN TO EVERYONE by Tom Antion When you are speaking at an event that has multiple speakers, try to listen to as many of the other speakers as you can. In particular, don't miss the keynote or general session speakers. By doing this you are able to add a polish to your talk and to the event as a whole. It also might save you some embarrassment. I'll never forget many years ago I was doing a breakout session for a big real estate company. We then went to the closing general session an hour later, the big shot keynote speaker made a fool of himself by using material I had gone over already. People were looking at me and winking. There were only two concurrent sessions going on and it would have been really easy for the keynoter to stop by and check out the breakouts, or at least find out what I and the other breakout session speaker were going to be talking about. Besides listening to as many speakers as you can, make sure your material is really unique which will help guard you from embarrassing situations. ************ SPONSOR ************ LAST CHANCE FOR LOW PRICE ELECTRONIC MARKETING BUTT CAMPS After the first of the year Price goes to $995.00 for two days. New York City, October 15 Washington, D.C. November 12 San Francisco, November 18 http://www.antion.com/buttcamp.htm Can't make it? Send a staff member or get the special video CD. http://www.antion.com/buttcampcd.htm ********************************** ********** SPONSOR *********** FREE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS4@aweber.com (AOL users: Don't put the "mailto:" in the email address) ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== WORDS THAT SELL by Tom Antion The title of this article is the same as a famous book by Richard Bayan that is used by marketing professionals around the world. As I was looking through it the other day I realized that the same kinds of words could be used in presentations to get the same kinds of effects. We want to sell our ideas don't we? We want to increase our credibility don't we? We want to move people to action don't we? These are all the things that good advertising copywriters try to do in print with their words. Judiciously using the phrases in this book will give you a more scientific way to accomplish the goals of your speech. You will have specific words and word phrases to pick from to get a particular response from the audience. Example: Let's say you are telling the audience about a good resource that you want them to check out. You want to persuade them to seek it out and take advantage of it. You might turn to the "Words that Sell" book and go to the "Informative" section. There you would find words and word phrases that mean valuable and informative. You might say : "This resource will: => take the guesswork out of . . . => expand your knowledge . . . => help to alter your perceptions of . . . => keep you abreast of . . . => give you new insight . . . => give you the hard facts . . . => keep you ahead of the game . . . There were 33 phrases in that section alone. This book will simplify your work especially when you are searching for just the right thing to say to make a particular point. In addition, it is an indispensable tool to have around when you are writing copy for your promotional material and website. *********** SPONSOR *********** PUBLISHER SEEKS SPEAKERS for new audio album, "THE MASTERMINDS OF MOTIVATION" with Dottie Walters. FREE, with small album purchase for high profit resale. Send name/bio mailto:Strategic@adsurgeon.com ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== FAKE FACTS AND STATISTICS by Tom Antion Stating falsehoods as if they are absolutely true is another fun way to play with the audience. However, you must make the statements obviously false by your words and your facial expressions. When you use this technique in this fashion, you don't want to leave any doubt in the audience's mind whether you are being funny or not. Deadpan expression, or keeping a straight face, is a good technique to couple with fake facts and statistics. Also, you should really, really sound like you are trying to convince the audience that what your saying is true. This overemphasis on the sound of truth also tells the audience you are lying. One time I was doing a Secretaries Day function. I used an extremely serious voice when I told them that scientific studies had been conducted indicating that the only reason executives became executives was because they couldn't make it as secretaries. They loved it. Another good technique to build up your joke is to use official sounding sources for the information. "A study done for the Alaskan Pipeline Workers Union indicated that 97.2 percent of Alaskan Pipeline Workers wear No Nonsense panty hose." When using this type of humor use "exact numbers" which add an extra comic emphasis. Oh BTW 98.75 percent of Ezine publishers that weigh over 200 pounds where garter belts. . . . . hahahahaha Don't even write me about this. LOL (Excerpt from "Wake 'em Up Business Presentations") ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== PUT OUT . . . THE EASY WAY Part II by Tom Antion In the last issue ( http://www.antion.com/ezinebackissues.htm v2n13 ) I told you that for best marketing effect you need to give before you get. Now we are going to learn about a simple, but very powerful Internet tool that will allow you to give tons with very little effort or investment. Sequential autoresponders now automate the giving process and allow you to multiply yourself by thousands of times with a few keyboard strokes. First let me give you an example to explain how a basic autoresponder works: Let's say you get the same question from customers over and over and you and your staff are spending way too much time on the phone or sending emails back to the people asking the question. You set up an autoresponder that has the answer to the question and you publicize it to your customers. For instance, you can send an email to linktrade@antion.com and immediately get a return email giving you instructions on trading links with my website. I don't have to deal with these emails, or do anything until someone actually puts up a link and requests that I reciprocate. This saves me an enormous amount of time. Now let's up the ante a little and use a specific type of autoresponder as a proactive sales tool. A sequential autoresponder will follow up with additional responses for as long as you want. When a customer requests information the autoresponder replies immediately as usual. Then, at intervals you set, the autoresponder sends another sales message, and another, and another until the prospective client "buys or dies." (actually they can click to stop the emails any time they want). It's pretty much common knowledge that several prospect contacts are usually required to make a sale and that most people fail because they don't make the follow ups. Now, this whole process can be automated. Here's an example of how I have used this fantastic e marketing tool: I put out a FREE seven day minicourse on emarketing. About 1200 people signed up for this free course the first day. The autoresponder dutifully sent them one piece of the course each day. If you would like to take the course send a blank email to minicourse@aweber.com Results: About seven thousand dollars in sales the first week from giving away a free course. Cost: about $15.00 per month for the sequential autoresponder. You can do the same thing by visiting www.aweber.com and signing up for your sequential autoresponder. NOTE: This is just one of hundreds of fantastic ideas you get when you attend Butt Camp, or invest in the Butt Camp CD http://www.antion.com/buttcamp.htm http://www.antion.com/buttcampcd.htm NOTE: The site below is where I learned virtually all of my electronic marketing techniques: http://www.marketingtips.com/t.cgi/12273/ Want to really take advantage of your E-mail marketing . . . WITHOUT BEING A SPAMMER? GO TO http://www.marketingtips.com/mailloop/t.x/12273 Get your own associate program and have other websites selling tons of your products and services. http://www.marketingtips.com/assoctrac/t.x/12273 Tom's Top Ten Marketing Resources page http://www.antion.com/marketingtools.htm ********* SPONSOR ********* "Boat Camp" Sailing April 2000 Have a fantastic learning experience with nine outstanding presenters while enjoying the ultimate cruise experience. Visit http://www.uofsea.org **************************** ===================================================== 5. SPEAKER HUMOR ===================================================== WINNER OF "SPUR OF THE MOMENT CONTEST" James W. Hunt, President/CEO eChange2, Inc. http://www.echange2.com BOOBY PRIZE WINNER for the biggest pile of BS I've heard recently is: FEISTY Colin Pearce http://www.colinpearce.com.au See their answers and all the other entries (I think people made some of them up) at http://www.antion.com/spur.htm We will concentrate on Toasts this issue => May you never have to eat your hat. => To your health: May we have a drink together in 30 years time and a few more in between. => Drink and be merry four our time on earth is short, and death lasts forever. Here's to a temperance supper With water in glasses tall And coffee and tea to end with And me not there at all. => May what goes down, not come back up. => As you slide down the bannister of life, may the splinters never face the wrong way. To the men I've loved To the men I've kissed My heartfelt apologies To the men I've missed! I Drink to women because they are entitled to it. For if anything drives men to drink they certainly can do it. => Happy Birthday: Do not resist growing old. Many are denied the privilege. => May you enter heaven late. => Happy Anniversary: Here's to you both, a beautiful pair, On the birthday of your love affair. => May the warmth of our affections survive the frosts of age => Happy Birthday: To your birthday, glass held high, glad it's you that's older, not I => Here's to abstinence . . . as long as it's practiced in moderation. => To your health. May you have it long after you die. => May a band of gypsies camp in your belly and train bears to dance on your liver -- Yiddish Curse => May you turn into a sparrow and owe your existence to the droppings of a horse. Editors Note: you might want to save the last two for roasts hahahaha => Eat drink and be merry, for tomorrow you diet => Here's to my friend who knows me well and likes me just the same. => May heaven give thee many, many merry days . . . Shakespeare => Here's to us all. God bless us everyone. . . . .Tiny Tim Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.academywebspecialists.com/ Learn to take your website to the top of the search engines. Tom notes this is the best of the best in advanced training. http://www.ezineuniversity.com Another very good ezine site. Tom says, "I wish I would have started my ezine two years before I did." Learn how at this site. Here are some sites where you could possibly become one of their experts: http://www.learn2.com http://www.askme.com http://www.experts-exchange.com ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $800.00 and $1650 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks ******* Do YOU WANT TO BE A SPONSOR? ******* REACH OVER 12,000 SPEAKERS / TRAINERS / EXECS For automated sponsorship details send mailto:sponsor@antion.com *********************************************** ===================================================== To subscribe to GREAT SPEAKING visit http://www.antion.com/ezinesubscribe.htm For Back Issues visit: http://www.antion.com/ezinebackissues.htm ===================================================== Antion & Associates / Anchor Publishing Box 2630 Landover Hills, Maryland USA 20784 (301) 459-0738, Fax (301) 552-0225 In Continental US (800) 448-6280 orders or paid consulting only mailto:Tom@antion.com http://www.antion.com Trade permanent links with us mailto:linktrade@antion.com To Join our associate program and make money from your website visit: http://www.antion.com/associates/assoc_program.htm