March 12, Electronic Marketing Seminar for Speakers (see below) As always let Tom know if you get duplicates. ########################################## GREAT SPEAKING Circulation 9306 Vol. 2 Number 3 - March 2, 2000 Publisher: Tom Antion tomAntion@aol.com http://www.Antion.com (C) Anchor Publishing 1999 ########################################## No one ever lost credibility by being interesting. ========================================== Please feel free to forward this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. If you are receiving this issue as a forward, and would like to get your own free subscription, please visit http://www.antion.com/ezinesubscribe.htm PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers 7. Tech Tip with Mike Rounds *** SPEAKER BUSINESS LEADS *** Will be delivered to full subscribers when available. ********** OUR SPONSOR *********** Tom Antion and his Electronic Marketing BUTT Camp Learn How to Make Money While Sitting at home on your Rear End You still have time for Early Bird Pricing http://www.antion.com/buttcamp.htm ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== SAY IT WITH FLOWERS by Tom Antion A speaker friend of mine had a deal with a local flower shop. When he had a program the next day he would buy up all the fresh flowers that did not sell for a dirt cheap price. The flowers were destined for the dumpster anyway so the florist was thrilled to get anything for them. The speaker would arrive to big fanfare throwing flowers into the crowd. Everyone got a flower to take home and depending on the size of the crowd, some would get a whole bouquet. He also sent big bunches as his thank you gift to the meeting organizer. He purposely sent so many that the organizer could not possibly take them all home. His good will (and name) was spread all over the company he was speaking for and the people in the audience had a blast. ************ SPONSOR ************ WANTED: POWERFUL MOTIVATIONAL SPEAKERS Tremendous opportunity featuring legendary Dottie Walters. Limited space now available. Details: http://www.adsurgeon.com/PX2.htm ********************************** ********* SPONSOR ********** FREE SPEECH MATERIAL ON FUTURE TRENDS! The monthly Futura Report saves you time & boosts creativity -caffeinated trends from top futurists, books & speeches. No ads - total privacy assured SEND A BLANK MAIL TO: futura.report-subscribe@listbot.com ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== DEEP PENETRATION Part I by Tom Antion Many people that know me or have had me speak know that I am a real stickler for pre program research. This research allows you to connect with the audience on much deeper levels than you could have without it. There are many ways to do this research. You can review trade publications, do Internet searches, secret shop retail establishments, and use a pre program questionnaire. I do most of these research techniques for every presentation, but the technique that is most effective for me is the telephone interview. Interview at least 15 people before you speak at an event. Try to speak to a cross section of the people that are going to be at the meeting. If they are all of the same rank and same job responsibilities, make sure that you get cross section from geographics, short timers versus old timers and/or male versus female. Be sure to get a wide range of views. Ask some variation of these questions: A.) What are the three biggest challenges you have in getting your daily duties done. B.) Tell me about the organizational successes. C.) Tell me about the organizational failures. D.) Tell me anything funny that has happened. In Part II we will discuss how to incorporate this information into your presentation ********* THAILAND ********** CIMPA "Connected International Meeting Professionals Association" START BUILDING YOUR INTERNATIONAL RESUME Join Tom Antion, Keynote Speaker at the 9th International Technology, Meetings and Incentives Conference to be held in Bangkok, Thailand on October 26-29, 2000. "Great Speakers Make Great Meetings: Speaker Showcase" will be held on October 26. There will be pre and post-conference trips to China, Philippines and Vietnam. We have arranged highly discounted airfares on Thai International Airways for this event Dont miss this chance to build your global network. For details: http://www.meetingprofessionals.org or Contact Andrea Sigler, PhD mailto:cimpa@cimpa.org (type "Bangkok Conference" under subject) Tel 703 978 6287 Fax 703 978 5524 ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== The Laws of Humor Part I by Scott Friedman Law #1 You Do Not Have To Use Humor, Unless You Want To Get Paid People will pay more to be entertained than to be educated. Two Trends in Speaking: 1.Immediate application 2. More entertainment Incorporate the 3 Es: 1.Educate 2. Enlighten 3. Entertain Law #2 Know Thy Audience The more you know about the audience, the more opportunities you will have to play with them. Ways to Learn About Your Audience: A.Pre-program questionnaire: B. The fastest way to know the inside humor of an organization is to ask. Ask about the characters in the group. C. Read their annual report, past newsletters, copy of the program, web site address, Hoovers D.Attend meetings and field trips before you speak. Find humor hot buttons. Law #3 The Shortest Distance Between You And The Audience Is A Good Laugh Eliminate all barriers between you and your audience. Create the illusion of control. Approach the audience as though everyone came to have a good time. The purpose is not to control them, but to ask, "What is it we have in common?" Four Effective Humorous Openings: A.Self-effacing Humor Creates a bond with the audience. B.Physical surroundings If it is on the mind of the audience, you must mention it. C.Tap into "Inside Humor." Comment on what everyone is chuckling about. All of a sudden you are one of them. You immediately gain respect because you did your homework. Always check with person you are going to poke fun at. D.Current events: What is happening in that particular city, around the nation, or worldwide? **The purpose of your opening is to loosen up the audience and invite them to listen. In Part II we will discuss creating original material ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== MEDIA MARKETING REVISITED by Tom Antion Back in March of 1999 I did an article about media marketing (Great Speaking v1n6 http://www.antion.com/ezinebackissues.htm ) In that article I told you about some of the fantastic amounts of money I brought in with no outbound cold calling. Media marketing is really a fun way to market because with the electronic methods of reaching out today, you do not have to face much rejection because your prospects call you. They call you after being pre-qualified because they have either: A.) Heard you on the radio, B.) Seen you on TV, C.) Read an article "by" you, D.) Read an article "about" you E.) Read a comment you were asked to make because you are the "expert" on a particular topic. Whenever someone calls after having been exposed to you in the media the entire nature of the phone call changes. You are not trying to find out if they need your services, or if they have money. In many cases they call and ask, "do you speak" or "are you available to speak?" Over the past year I have created much more reference information for you that will make your media marketing efforts much easier to implement. They will also teach you how to be "great" when you appear in the media. Here are my recommendations from the Kick Series of TeleSeminars: # 4 Kick Start Your Media Marketing: How to Get Speaking Clients to Call You by Tom Antion # 7 Kick Up a Media Storm: How to Get FREE or REALLY CHEAP Publicity" With special guest "The Publicity Hound" Joan Stewart # 8. Kick the Ears off Your Audience: How to Be GREAT on the Radio With special guest "The Radio Genius" Joel Roberts # 9. "Kick Through Your Database to Sell Tons of Products & Services on the Radio" With special guest, "Mr. Radio Database" Joe Sabah You can see the complete descriptions of these targeted speaker reference materials at http://www.antion.com/telesemtapes.htm NOTE: The site below is where I learned virtually all of my electronic marketing techniques: http://www.marketingtips.com/t.cgi/12273/ Want to really take advantage of your E-mail marketing . . . WITHOUT BEING A SPAMMER? GO TO http://www.marketingtips.com/mailloop/t.x/12273 Get your own associate program and have other websites selling tons of your products and services. http://www.marketingtips.com/assoctrac/t.x/12273 ********* SPONSOR ********* DUNN and ASSOCIATES DESIGN NOTE: I have seen the work this firm puts out. They are fabulous!!! . . . AND they are doing my next book cover -- Tom Design That Sells YOU and Your PRODUCT! Best-selling book covers. Hot-selling back-of-room product package design. Attention-grabbing speaker presentation kits. Quick-response promotional one-sheets. We know what it takes to get you noticed. Since 1985 we have served clients like Tony Robbins, Ken Blanchard, Dottie Walters, Simon & Schuster, Prentice-Hall, and HarperCollins. Call DUNN+ASSOCIATES DESIGN at 715 634 4857 or mailto:mjirik@win.bright.net **************************** ===================================================== 5. SPEAKER HUMOR ===================================================== REALLY POSITIVE PESSIMISTIC HUMOR => Life is just a phase you are going through...you will get over it. => Bumpersticker: If you dont like my driving, dont call anyone. Just take another road. That is why the highway department made so many of them. => The best laid plans of mice and men are worth just as much. => Two things are infinite: the universe and human stupidity. And I am not sure about the universe. Albert Einstein => A rose by any other name would stick you just as bad and draw just as much blood when you grab a thorn. => I believe no problem is so large or so difficult that it can not be blamed on somebody else. => Strangers are friends you have not bled for an easy twenty yet. => It takes fewer muscles to smile than to frown, and fewer still toignore someone completely. => I believe for every drop of rain that falls, a flower grows. And a foundation leaks and a ball game gets rained out and a car rusts and... => Always take time to stop and smell the roses and, sooner or later, you will inhale a bee. => Bumpersticker: My delinquent can beat up your honor roll student => Do not walk behind me, for I may not lead. Do not walk ahead of me, for I may not follow. Do not walk beside me, either, Just leave me alone. => It is always darkest before dawn. So if you are going to steal the neighbor* newspaper, that is the time to do it. => They say you can not really know someone until you walk a mile intheir shoes. I say if they have got itsy-bitsy feet or some kind of foot disease, I don not wanna know them! => If I won the lottery, I would not be one of those people who immediately quit their jobs. I would make my boss*s life a living hell for a week or two first. => This land is your land. This land is my land. So stay on your land. => Love is like a roller coaster: when it is good you do not want to get off, and when it is not...you can not wait to throw up. => Follow your dream! Unless it is the one where you are at work in your underwear during a fire drill. => If a motorist cuts you off, just turn the other cheek. Nothing gets the message across like a good mooning. => Try a little kindness. As little as possible. Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.pcworld.com/r/shw/1%2C2087%2C6801%2C00.html vTuner This tool helps you locate and listen to radio and TV broadcasts over the Internet. http://www.zonelabs.com If you have the new cable modem or DSL high speed access technology, you may need a firewall to keep from being hacked. Get a free one here. ===================================================== 7. TECH TIPS WITH MIKE ROUNDS ===================================================== Is your E-Mail box overflowing with junk mail? Tired of Spam? Here is how to stop it: A. Remain anonymous. Do not fill out Web forms unless you have to. B. Use two e-mail accounts - a private one and a public one. If your ISP does not provide a second address free, open a free Web-based account. C. Scramble your address. Add uncommon characters and words to your return address so spammers robots can not sniff out the real thing. D.Filter the Junk. Choose an ISP that uses the Bright Mail Anti-Spam service or its own filter. Or screen Spam with Novasoft*s $30 SpamKillerr (www.spamkiller.com). E. Never reply to Junk mall. That only confirms that your address is a valid one. Mike Rounds Quick Tech Tips www.RoundsMiller.com ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $500.00 and $1250 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks. ******* Do YOU WANT TO BE A SPONSOR? ******* REACH OVER 9300 SPEAKERS / TRAINERS / EXECS For automated sponsorship details send mailto:sponsor@antion.com *********************************************** ===================================================== For Back Issues visit: http://www.antion.com/ezinebackissues.htm ===================================================== Antion & Associates / Anchor Publishing Box 2630 Landover Hills, Maryland USA 20784 (301) 459-0738, Fax (301) 552-0225 In Continental US (800) 448-6280 orders or paid consulting only mailto:TomAntion@aol.com http://www.antion.com Trade permanent links with us mailto:linktrade@antion.com To Join our associate program and make money from your website visit: http://www.antion.com/associates/assoc_program.htm