Learn to Create Ebooks. TeleSeminar Thur. Night March 23 (see below) Two new Electronic Marketing BUTT Camps in DC & Tampa (see below) Email Tom if you are getting duplicates. ########################################## GREAT SPEAKING Circulation 9562 Vol. 2 Number 4 - March 21, 2000 Publisher: Tom Antion tomAntion@aol.com http://www.Antion.com (C) Anchor Publishing 1999 ########################################## No one ever lost credibility by being interesting. ========================================== Please feel free to forward this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. If you are receiving this issue as a forward, and would like to get your own free subscription, please visit http://www.antion.com/ezinesubscribe.htm PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers 7. Tech Tip with Mike Rounds *** SPEAKER BUSINESS LEADS *** Will be delivered to full subscribers when available. ********** OUR SPONSOR *********** ELECTRONIC MARKETING BUTT Camp for Speakers, Trainers, Authors & Consultants Sell your products and services while sitting on your rear end April 1, Washington, D.C. May 21, Tampa, FL http://www.antion.com/buttcamp.htm "GREAT! You could potentially earn $1,000,000.00 by using Tom's information" Joe Rodriquez ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== Wake 'em Up! by Tom Antion Catchy title huh? Want people to remember you and talk about you in the hallways? Well, I mean talk about you in good way. Use some outrageous skill or opening that grabs em by the brain. My friend Mike Stahl breaks six solid concrete blocks. Jim Ziegler memorizes the name of each participant in the room. I'm not strong enough or bright enough to break blocks or memorize, so I shoot confetti or fire in the air. You could do a beautiful painting quickly like Conni Gordon might do, or you could ride in on a horse for all I care. Just do not let them stay in their comas. Wake em Up! ************ SPONSOR ************ HOW TO CREATE E BOOKS with guest Angela Addair-Hoy Kick Series TELESEMINAR Thursday, March 23, 8:00 PM Eastern No printing, no conversion cost, no excuses for not getting your book out. $20.00 no brainer. Sign up at http://www.antion.com/speakershop.htm (if you don't see it listed, it means we have sold out. Invest in the tape at http://www.antion.com/telesemtapes.htm P.S. Angela makes between $4,000.00 and $6,000.00 per month on just 4 simple E books. Don't miss this one. ********* THAILAND ********** CIMPA "Connected International Meeting Professionals Association" START BUILDING YOUR INTERNATIONAL RESUME Join Tom Antion, Keynote Speaker at the 9th International Technology, Meetings and Incentives Conference to be held in Bangkok, Thailand on October 26-29, 2000. "Great Speakers Make Great Meetings: Speaker Showcase" will be held on October 26. There will be pre and post-conference trips to China, Philippines and Vietnam. We have arranged highly discounted airfares on Thai International Airways for this event Dont miss this chance to build your global network. For details: http://www.meetingprofessionals.org or Contact Andrea Sigler, PhD mailto:cimpa@cimpa.org (type "Bangkok Conference" under subject) Tel 703 978 6287 Fax 703 978 5524 ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== DEEP PENETRATION Part II by Tom Antion Last issue we discussed how to get really inside information about a group v2n3 http://www.antion.com/ezinebackissues.htm Now we will look at how to use the informaition you get. One of my overriding principals of speaking is to make the audience the stars. One way to do this is to use a very positive or insightful statement that you got from your phone interviews and project it or put it in your handout in a prominent position. Many times my entire customized presentation is based around the quotes I got from the people I interviewed. I weave my material in and around what they have told me. I then give the overhead or disk to the person who gave me the information. Overheads are much better for this because I have seen them hanging on the bulletin board in the organization. Of course, my name and company are on it too. Your pre-program research will also help you build rapport and gain an "insiders" position because you will be exposed to the terminology of the group, i.e., you might have used the generic term manager, but you learned that the term "team leader" is used by a particular organization. The information you receive can also be used to plant the seed for a future presentation or to land consulting work. You might say during a presenation, "Joe, also told me about XYZ. We don't have time to discuss that today, but it certainly warrants some attention. Besides promoting you it shows you did your homework and that you know what is going in a the group to which you are speaking. *********** SPONSOR *********** Want an instant product to sell at your website or through your Ezine? Non-Exclusive digital reprint and master rights are available to "Wake 'em Up Business Presentations" 308 Pages PDF download. Book customization available Sell only 40 copies and the rest is PURE PROFIT. http://www.antion.com/wakerights.htm ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== THE LAWS OF HUMOR Part II by Scott Friedman, CSP Law #4 Your Success As A Speaker Will Be In Direct Proportion To The Amount Of Original Material You Use The harder you are to duplicate, the more in demand you will be. Personal stories are always best, because they give the audience a chance to get to know you. Vulnerability is your greatest strength. Law #5 If You Can't Find Funny Material, Change Your Glasses Where to find humor: 1.Observe life. Life is filled with funny examples if you look through the eyes of humor. Life is just one long anecdote waiting to be told. 2.Go to the library 3.Humor cassettes 4.Comedy clubs 5.Become an avid reader of magazines and periodicals 6.Radio and television 7.Hear as many speakers as you possibly can 8.Surround yourself with funny people and those capable of making others laugh and feel good about themselves 9.Subscribe to speaker's services 10.Humor writers 11.Software: Idea Fisher and Internet resources 12.Make up your own Start a humor diary. Law #6 Great Humor Is Not Written; It Is Rewritten "The most common mistake in using humor is people give up too soon." Gene Peret 5 steps to writing original material: A. Recall experiences from your past that are embarrassing, unusual, or funny. B.Tell the story to friends. Make a note where they laugh. C.Re-write. Eliminate unnecessary words and shorten. Put the biggest laugh at the end. A really good story explodes into the punchline, which is nothing more than the unexpected truth that twists reality slightly. In humor, less is more. D.When you're comfortable, start telling it from the platform. The pause will dramatically improve your timing and rhythm. E.Add laugh lines. Keep editing. Tape every speech, then go through it. Try to find and increase the laugh lines. Get a Humor Buddy to brainstorm with. In Part III we will learn to "Fake" spontaneity Scott Friedman,CSP, Motivational Humorist Author of Using Humor For A Change http://www.FunnyScott.com mail:Scott@FunnyScott.com ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== PROMOTE IN YOUR PRODUCTS by Tom Antion Most sales people will tell you that you are much more likely to sell an existing customer than a new customer. Why not help this process along by promoting "in" your products? If someone is listening to one of your tapes or watching you on video or reading your book they are obviously interested in what you have to say. Even if they got the product free, you can consider them a customer. Without being blatent, you can make reference to your other products and services in the course of giving the listener/ reader good information. For instance, I have never had a complaint from one of my TeleSeminar attendees because I mention other products and services that I know would be good for them. I don't only mention my stuff either. As long as you are legitimately helping your clients, you will have very little trouble mentioning other products and services. For example, one of the TeleSeminars we did was with the radio genius Joel Roberts. He did a masterful job of telling the TeleSeminar attendees how to be a great guest on the radio. Do you think these attendees minded hearing about our TeleSeminar with Joe Sabah on how to "Sell" on the radio? Of course, not. Do not make people pay for an infomercial, but do let them know about your other products and services that can help them. NOTE: The site below is where I learned virtually all of my electronic marketing techniques: http://www.marketingtips.com/t.cgi/12273/ Want to really take advantage of your E-mail marketing . . . WITHOUT BEING A SPAMMER? GO TO http://www.marketingtips.com/mailloop/t.x/12273 Get your own associate program and have other websites selling tons of your products and services. http://www.marketingtips.com/assoctrac/t.x/12273 ********* SPONSOR ********* DUNN+ASSOCIATES DESIGN NOTE: I have seen the work this firm puts out. They are fabulous!!! . . . AND they are doing my next book cover -- Tom Design That Sells YOU and Your PRODUCT! Best-selling book covers. Hot-selling back-of-room product package design. Attention-grabbing speaker presentation kits. Quick-response content/topic sheets. We know what it takes to get you noticed. Since 1985 we have served clients like Tony Robbins, Ken Blanchard, Dottie Walters, Simon & Schuster, Prentice-Hall, and HarperCollins. Call DUNN+ASSOCIATES DESIGN at 715 634 4857 Great new web site! http://www.dunn-design.com **************************** ===================================================== 5. SPEAKER HUMOR ===================================================== Roast Humor ? = Substitute appropriate information => Some people believe that Joe is the best (? occupation). Of course, some people believe in the Easter Bunny. => Congratulations on your promotion. Before you go, though, would you like to take this knife out of my back? You will probably need it again. => Looking back over the years that you have worked here, I cannot help but wonder: what the heck did you do anyway. => I must admit, you brought Religion in my life. I never believed in Hell till I met you. => Congratulations on your new job. You were never liked here anyway. => He is so tall it brings a new meaning to the phrase "Height of Stupidity" => Joe came from a small town in ? A tornado hit there a few years back and did a million dollars in "improvements." => Pete comes from cattle country where they teach how to throw bull at an early age => Did you know why Joe moved to ? Because he was so famous in his home town they gave him keys "out" of the city. => His speeches are like the horns of a steer. A point here and a point there and a lot of bull in between. => He reminds me of an all night dice game . . . a lot of crap. => He is the only speaker who gets a silent ovation. => People not only look at their watches when he speaks. They shake them. => When he was born his family celebrated with a 21 gun salute. Unfortunately, they missed. => I stick up for my friends. Just yesterday someone said Joe was not fit to eat with pigs. I shot right back. "He most certainly is." => I went with Pete the other day to Walmart but they would not let him in because he did not pass the dress code. => Joe was born during the great depression . . . .It wasnt the country's. It was his mother's. => His mother said he was a treasure. His father said, "Well let's bury it." => From what I understand he was a war baby. His parents took one look at him and started fighting. => He is a perfect example of why parents should not conceive too close to a microwave. Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.dmoz.org/ Getting listed here will do wonders for your search engine rankings. Lots of the other search engines get their info from here. http://www.surf.to/StrangeNews Not all is funny, but much of the real news stories here are strange and usable in speeches. http://www.lotus.com Search for "Screen Cam" 15 day free download. Within minutes you can be producing live videos of what is occurring on your computer screen. Great for training. ===================================================== 7. TECH TIPS WITH MIKE ROUNDS ===================================================== Sure, they said they'd link your site from their site, but did they do it? Want to know who's really linked to your web site? Go to http://www.linkcount.com and type your URL into the search line. You'll get a list of everybody who has put your URL on their site. Mike Rounds' Quick Tech Tips http://www.RoundsMiller.com ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $500.00 and $1250 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks ******* Do YOU WANT TO BE A SPONSOR? ******* REACH OVER 9500 SPEAKERS / TRAINERS / EXECS For automated sponsorship details send mailto:sponsor@antion.com *********************************************** ===================================================== For Back Issues visit: http://www.antion.com/ezinebackissues.htm ===================================================== Antion & Associates / Anchor Publishing Box 2630 Landover Hills, Maryland USA 20784 (301) 459-0738, Fax (301) 552-0225 In Continental US (800) 448-6280 orders or paid consulting only mailto:TomAntion@aol.com http://www.antion.com Trade permanent links with us mailto:linktrade@antion.com To Join our associate program and make money from your website visit: http://www.antion.com/associates/assoc_program.htm