THIS SATURDAY, Electronic Marketing for Speakers Washington, D.C (see below) Phoenix April 29 Tampa May 21 As always alert Tom if you are getting duplicates. ########################################## GREAT SPEAKING Circulation 9702 Vol. 2 Number 5 - March 31, 2000 Publisher: Tom Antion tomAntion@aol.com http://www.Antion.com (C) Anchor Publishing 1999 ########################################## No one ever lost credibility by being interesting. ========================================== Please feel free to forward this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. If you are receiving this issue as a forward, and would like to get your own free subscription, please visit http://www.antion.com/ezinesubscribe.htm PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers 7. Tech Tip with Mike Rounds *** SPEAKER BUSINESS LEADS *** Will be delivered to full subscribers when available. ********** OUR SPONSOR *********** ELECTRONIC MARKETING BUTT Camp for Speakers, Trainers, Authors & Consultants "Sell more on your seat than you do on your feet!" April 1, Washington, D.C. April 29, Phoenix May 21, Tampa, FL http://www.antion.com/buttcamp.htm "I'm changing the way I do my business because of Tom's seminar." Ed Peters, National Speakers Association ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== DUELING FLIP CHARTS by Tom Antion Here is a very interesting way to use flip charts. Put one on both sides of the stage and pop back and forth between them. You can have an audience member volunteer at each flip chart helping your record input from other audience members. This has a tremendous Wake em Up value because 1.) You have audience members on stage, 2.) You are in the audience, and 3.) Audience members are providing the input. You are not limited to doing this with flip charts. You could have duel overhead projectors for larger crowds. You could still even have your darned old PowerPoint on a screen in the middle. You could even have flip charts placed all around the room so they are ready when you break up into smaller groups. Then the results pages could be torn off and taped in a row on the wall. ************ SPONSOR ************ HOW TO CREATE E BOOKS with guest Angela Addair-Hoy Hot New Kick Series Tape #12 No printing, no conversion cost, no excuses for not getting your book out. http://www.antion.com/telesemtapes.htm P.S. Angela makes between $4,000.00 and $6,000.00 per month on just 4 simple E books. Don't miss this one. ********************************** *********EXOTIC THAILAND********** CIMPA "Connected International Meeting Professionals Association" START BUILDING YOUR INTERNATIONAL RESUME Join Tom Antion, Keynote Speaker at the 9th International Technology, Meetings and Incentives Conference to be held in Bangkok, Thailand on October 26-29, 2000. "Great Speakers Make Great Meetings: Speaker Showcase" will be held on October 26. There will be pre and post-conference trips to China, Philippines and Vietnam. We have arranged highly discounted airfares on Thai International Airways for this event Dont miss this chance to build your global network. For details: http://www.meetingprofessionals.org or Contact Andrea Sigler, PhD mailto:cimpa@cimpa.org (type "Bangkok Conference" under subject) Tel 703 978 6287 Fax 703 978 5524 ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== THIS WILL SURPRISE YOU Part I (especially if you know me) by Tom Antion You can be a lousy presenter and still be great. By lousy, I mean that technically you do everything wrong. You look terrible. Your grammar and diction stink and you might have dandruff. Do not think for a moment that I want you to be these terrible things. In fact, I sell videos teaching you NOT to be pitiful technically when you present. What I want you to see is the bigger picture. If you give really great information that is targeted to the needs of the audience, and you do the things that build rapport, you can still hit a home run. Again, do not think I am not giving you an excuse to forget about getting better technically as a speaker. I am just saying that if your information is lousy it does not make much difference how smooth you are as a presenter. Yes, there are some people that slide by because they are entertaining, but substance and helping people come first. Think, immediately usable information. Yes, they may need a long term plan, but if you give people something usable and and action plan that they can get excited about you will have done half your job. Half my job? . . . Yes, the other half is to build rapport with the attendees. This does not necessarily mean that they like you. This means you have done what is necessary to make sure they trust in what you have to say and they feel you care about them. Next issue we will look at ways to build that rapport. *********** SPONSOR *********** PUBLISHER SEEKS MOTIVATIONAL SPEAKERS for audio anthology featuring legendary Dottie Walters. National bookstore-quality production. Tremendous profit & credibility builder. Send your bio to: Strategic@adsurgeon.com for details. ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== THE LAWS OF HUMOR Part III by Scott Friedman, CSP Law #7 Spontaneity Is Always Better The Second Time Around Accidents do happen. When accidents take place, the audience becomes ill-at-ease. Any comment will break the tension. Being prepared is the key to rehearsed spontaneity. Before making a remark, pause and look up like you are searching for something to say. The audience will think you are creating the humor on the spot. => Beeper goes off: Time to take my pill! => Ambulance or any siren: Gotta go, my ride is here! Law #8 If They Dont Laugh, It Was not Meant To Be Funny All humor must apply to your speech. Relevance reduces resistance. When taking advantage of humor of the moment, be ready with a comeback line. Comeback lines: 1.Some jokes I do just for me. 2.I would now like you to bow your heads and join with me in silent prayer for that last joke that just died. 3.That is the last time I buy a joke from (key member of the organization) Law #9 The Richest Laugh Is At No One's Expense You lose respect and credibility when you offend someone in your audience. Listen through the ears of the audience. When in doubt, leave it out. The reason you use humor is to enhance your message. If your humor offends, then it interferes with what you have to say. Law #10 You Are Your Own Best Style You need to uncover the style you already have and use it, rather than someone else's style. Select material carefully so that it compliments your style. If your humor is too much different from your own personality, it appears awkward and incongruent. Be yourself! Scott Friedman,CSP, Motivational Humorist Author of Using Humor For A Change http://www.FunnyScott.com mail:Scott@FunnyScott.com ********* GREAT SPEAKER REFERENCE ******* E BOOK NOW AVAILABLE FOR IMMEDIATE DOWNLOAD! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. http://www.antion.com/speakershop.htm click on E Books ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== E BOOK REVOLUTION by Tom Antion No Printing. No Mailing. No Cost of Conversion. No Excuses! Get your book out now! Folks, How much easier can this get? If you have been following the Kick Series of TeleSeminars, you know that I love Electronic marketing and I sell lots of products on the Internet. Here is how it works. People go to "The Speaker Shop" at http://www.antion.com/speakershop.htm and put in their credit card. Within about 15 seconds the money is in my bank account and I get an email to ship the videos, books, and audio tapes. . . . That was last week. Now, people go to the "Speaker Shop" and put in their credit card. Again, in about 15 seconds the money is in the bank. They immediately download one or more of my E Books, or TeleSeminar Transcripts and I get an email saying I had a sale. I dont even have to go to the post office. I am going to have to go get a job pretty soon just to have something to do. Here are some of the best things I like about E Publishing: => You get an ultra fast speed to market. In self publishing, I used to think five weeks was fast from completion of manuscript to books being delivered. Now it is 5 minutes. => You dont even have to have a fancy website like I do. You can email the book if you want. => No cost or low cost conversions. You can get your book converted at some places for free or for as little as $15.00. You might say, "Tom, this seems exciting, but what does it have to do with speaker marketing?" The really cool thing about E Books is that you can put in hyperlinks back to your website and you can put sound and video right in the text. Your book can be a walking press kit that someone paid to get. WOW! That is a switch. It used to cost me a fortune to send out press kits. Now my work, not my press kit hype, always leads the way. You can put the book on a CD if you want or simply email it to someone. All the formatting and color come out beautifully on the other end. Next issue we will talk about the absolute best conversion format, security strategies and just how to do it. If you are in a hurry, we just did a TeleSeminar with the queen of E Books Angela Adair-Hoy. She makes between $4,000.00 and $6,000.00 per month with 4 simple E Books and has one of the most prolific E Book sites on the Internet. We have it all on tape. It's #12 of the Kick Series at http://www.antion.com/telesemtapes.htm NOTE: The site below is where I learned virtually all of my electronic marketing techniques: http://www.marketingtips.com/t.cgi/12273/ Want to really take advantage of your E-mail marketing . . . WITHOUT BEING A SPAMMER? GO TO http://www.marketingtips.com/mailloop/t.x/12273 Get your own associate program and have other websites selling tons of your products and services. http://www.marketingtips.com/assoctrac/t.x/12273 ********* SPONSOR ********* Want an instant product to sell at your website or through your Ezine? Non-Exclusive digital reprint and master rights are available to "Wake 'em Up Business Presentations" 308 Pages PDF download. Book customization available with your ads and hyperlinks. Sell only 40 copies and the rest is PURE PROFIT. http://www.antion.com/wakerights.htm **************************** ===================================================== 5. SPEAKER HUMOR ===================================================== => Before you criticize someone, walk a mile in his shoes. That way, if he gets angry, he'll be a mile away - and barefoot. => Age is a very high price to pay for maturity. => A closed mouth gathers no feet. => If you look like your passport picture, you probably need the trip. => Bills travel through the mail at twice the speed of checks. => A balanced diet is a cookie in each hand. => There is always one more imbecile than you counted on. DEFINITIONS AND METRIC CONVERSIONS => 1000 aches = 1 megahurtz => semicolon = Half of a large intestine => 1 billigram = Weight an evangelist carries with God => 1 hoarsepower = Basic unit of laryngitis => Time between slipping on a peel and smacking the pavement = 1 bananosecond => 453.6 graham crackers = 1 pound cake => 1 million microphones = 1 megaphone => 1 million bicycles = 2 megacycles => 2200 mockingbirds = two kilomockingbirds => 10 cards = 1 decacards => 365.25 days of drinking low-calorie beer because it is less filling = 1 lite year => 100 Senators = Not 1 decision => Ratio of an igloo's circumference to its diameter = Eskimo Pi Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.cooltext.com/ Totally free graphics and logo generator. Lots of really cool fonts. http://www.AnyReminder.com Free service to remind you of anything via email . . . Dont forget that birthday or anniversary ever again. ===================================================== 7. TECH TIPS WITH MIKE ROUNDS ===================================================== It is important to your marketing strategy to know how well your website is doing in the search engines. Go to http://www.rankthis.com and see where you are listed in each of the major ones. Mike Rounds' Quick Tech Tips www.RoundsMiller.com ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $500.00 and $1250 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks ******* Do YOU WANT TO BE A SPONSOR? ******* REACH OVER 9700 SPEAKERS / TRAINERS / EXECS For automated sponsorship details send mailto:sponsor@antion.com *********************************************** ===================================================== For Back Issues visit: http://www.antion.com/ezinebackissues.htm ===================================================== Antion & Associates / Anchor Publishing Box 2630 Landover Hills, Maryland USA 20784 (301) 459-0738, Fax (301) 552-0225 In Continental US (800) 448-6280 orders or paid consulting only mailto:TomAntion@aol.com http://www.antion.com Trade permanent links with us mailto:linktrade@antion.com To Join our associate program and make money from your website visit: http://www.antion.com/associates/assoc_program.htm