LAST DAY FOR EARLYBIRD PRICING ON Phoenix Electronic Marketing Camp Great Speaking just broke 10,000 subscribers See below for one of the tools that helped me do it. Alert Tom if you get duplicates ########################################## GREAT SPEAKING Circulation 10,058 Vol. 2 Number 6 - April 17, 2000 Publisher: Tom Antion tomAntion@aol.com http://www.Antion.com (C) Anchor Publishing 1999 ########################################## No one ever lost credibility by being interesting. ========================================== PLEASE RECOMMEND THIS E-ZINE to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. It's a good way to stay in touch with client's too. You don't even have to mail them an article. http://www.antion.com/recommend.html If you are receiving this issue as a forward, and would like to get your own free subscription, please visit http://www.antion.com/ezinesubscribe.htm PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers 7. Tech Tip with Mike Rounds *** SPEAKER BUSINESS LEADS *** Will be delivered to full subscribers when available. ********** OUR SPONSOR *********** Electronic Marketing BUTT CAMP for Speakers Authors & Consultants "Make more on your seat than you do on your feet" Website secrets, Ezines,Media Mktg, EBooks and more! April 29 Phoenix May 21 Tampa "I attended Tom Antion's "Electronic Marketing Butt Camp" yesterday in Ft. Lauderdale. It was worth 10 times what I paid for it...I got my investment back in the 1st 30 minutes!" Ed Peters, National Speakers Association http://www.antion.com/buttcamp.htm ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== ATTENTION GAINING DEVICES by Tom Antion Attention spans are short. Here is the "Wake em Up" way to keept the audience with you. After you have created your talk, go through it and make sure that every 2-4 minutes you use some kind of attention gaining device. You could increase your voice inflection, show a visual, hold up a prop, move around the room, tell a story, throw out a one liner, write on a flip chart, show a picture of your kids if you want to. Just make sure that no more than a few minutes goes by between attention gaining devices. The audience won't know you are using a technique on them, but at the end they will say. Wow! That time sure went by fast! ************ SPONSOR ************ PUBLISHER SEEKS MOTIVATIONAL SPEAKERS for audio anthology featuring legendary Dottie Walters. National bookstore-quality production. Tremendous profit & credibility builder. Send your bio to: Strategic@adsurgeon.com for details. ********************************** *********EXOTIC THAILAND********** CIMPA "Connected International Meeting Professionals Association" START BUILDING YOUR INTERNATIONAL RESUME Join Tom Antion, Keynote Speaker at the 9th International Technology, Meetings and Incentives Conference to be held in Bangkok, Thailand on October 26-29, 2000. "Great Speakers Make Great Meetings: Speaker Showcase" will be held on October 26. There will be pre and post-conference trips to China, Philippines and Vietnam. We have arranged highly discounted airfares on Thai International Airways for this event Dont miss this chance to build your global network. For details: http://www.meetingprofessionals.org or Contact Andrea Sigler, PhD mailto:cimpa@cimpa.org (type "Bangkok Conference" under subject) Tel 703 978 6287 Fax 703 978 5524 ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== THIS WILL SURPRISE YOU Part II by Tom Antion Last issue I told you that it was OK to stink up the stage by being a lousy presenter. Again, I must remind you that I am not encouraging this. I want you to get better technically, so that your message has a better chance of getting through. The big picture is that you must build rapport with an audience for them to get the message. My definition of rapport is that the audience members trust you and that they feel you care about them. Here are some ways to build that trust and caring atmosphere: Trust => Know what you are talking about and admit it when you dont. BS will not cut it with the sophisticated audiences of today. => Have some credentials. Do something, write something, record something, help someone. i.e., do something more than talk. => Do everything you say you are going to do before the program and do it in a helpful and timely manner. The meeting organizer in most cases will tell the group, or let it be known that you walk your talk. Even if he or she does not you will feel great about the way you handle things and it will show. Rapport => Phone interview a cross section of audience members prior to your speaking engagement. I cannot tell you how wonderfully this has worked for me over the years. People cannot wait to meet you and they tell others about the call. This really screams, "I care about you!" => Make yourself accessible. As long as you are good on the platform, meeting planners love it when you come early and stay late. . . .NOTE: If you bomb get out quick hahahaha => Offer free follow up for the audience members via email or fax. If you are too busy to actually answer personally, have an assistant follow up. Do not brush this suggestion off too lightly. This is one of the main methods to deeply penetrate an organization. The people that do follow up for you are "angels" in the company. They will tell you of other events or problems where you might be able to help. So, you can be "lousy" if you want to, but make sure the audience trusts you and build rapport and you will have a much better chance that your message gets through. *********** SPONSOR *********** Want an instant product to sell at your website or through your Ezine? Non-Exclusive digital reprint and master rights are available to "Wake 'em Up Business Presentations" 308 Pages PDF download. Book customization available with your ads and hyperlinks. Sell only 40 copies and the rest is PURE PROFIT. http://www.antion.com/wakerights.htm ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== ASIDES In the theater, an aside is something said to the audience that is not to be heard by the other actors. If the aside was delivered on a television sitcom, the actor would look right at the camera and talk to the viewers at home instead of talking to the other actors. To a presenter it means a temporary departure from the main theme or topic. If you get good at this technique, the audience will think you are a genius. The way it works is that you begin telling a story or delivering information on a certain topic. Then you go off on a tangent (aside) indirectly related to the main theme. When you have finished the aside, you pick up the main theme where you left off and keep right on going. The audience may think you are lost or confused when you first leave the original topic, but when you return to the main line after the aside, they realize you are in total control. This is very impressive. Great storytellers are able to take you down several auxiliary paths, but still move you along the main path from beginning to conclusion. I tell a story about some medical work I had done where the doctor said to me, "This will just pinch a little bit." This phrase sends me down a whole different path talking about how my dentist had said the same thing and then pushed the Novocaine needle up into my brain, twisted it around, and pulled it out. I then came back to the main line of the medical story until I got to the word gauze. This word sets off another tangential story about my mother ripping gauze off me. Then it is back to the main line again. You can alert the audience of an upcoming aside by saying the word incidentally before you veer off the main path. Another good technique is to go to a different part of the stage when you do the aside. Get good at asides and you will add a new dimension to the way you tell your funny stories or deliver information. (From "Wake em Up Business Presentations Pg 149-150) ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! NOW AVAILABLE FOR IMMEDIATE DOWNLOAD http://www.antion.com/speakershop.htm click on EBooks "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== RECOMMEND ME by Tom Antion I just implemented the most fantastic marketing tool. It can be used to promote your website, your Electronic Newletter, your speaking engagements or just about anything you want. It is a "Recommend" function for your website. Basically what happens is that you have a cgi script installed on your website (believe me you don't want to do this yourself). You send a link to people to go to the page and/or you put buttons on your website to send people to the page where the "Recommend" form is. The visitor puts in their name and Email address and then they put in the name and Email address of a friend. They write a little testimonial for you in a box and hit submit. The visitor automatically get a personalized thank you note from you. Their friend gets a personalized recommendation from someone they know and you get notification that this all happened. I announced my new form to my Ezine list in an effort to get some more subscribers and got over 60 "recommends" in the first twenty four hours and that was on a Sunday. I got at least 150 new subscribers the first week and more are still coming. Please try it yourself. If you think I send out good information, please tell someone about it. Here is the form: http://www.antion.com/recommend.html You can get your own form at www.willmaster.com There is a good ole boy there named William who will install it for you. Here is the deal: => Form is free if you know how to install CGI scripts => William will install it for $35.00 => I got the option that recommend forms keep popping up after the first one. They are pre-filled in to make it easy for the visitor to recommend several people at once. Total cost $85.00 NOTE: The site below is where I learned virtually all of my electronic marketing techniques: http://www.marketingtips.com/t.cgi/12273/ Want to really take advantage of your E-mail marketing . . . WITHOUT BEING A SPAMMER? GO TO http://www.marketingtips.com/mailloop/t.x/12273 Get your own associate program and have other websites selling tons of your products and services. http://www.marketingtips.com/assoctrac/t.x/12273 ********* SPONSOR ********* A tip from Barbara Hemphill: I've found a PR person who knows how to get publicity for speakers! Pam Lontos of PR/PR has been doing my PR since March '99 and her results are terrific. I'm in National magazines, newspapers, and on radio interview shows. Call Pam at (407) 299-6128 for a free consultation. **************************** ===================================================== 5. SPEAKER HUMOR ===================================================== TAX HUMOR EDITION (reprinted from Great Speaking Volume 1 Number 7) For my friends outside of the USA IRS = Internal Revenue Service which is the taxing authority in the USA. UNCLE SAM = a slang term for the US Government. Over 300 pieces of tax humor at http://www.antion.com/humor/speakerhumor/taxes.htm http://www.antion.com/humor/speakerhumor/taxes2.htm => It takes more effort to make out the income tax form than to make the income. ** Alfred E. Neuman => It is getting harder and harder to support the government in the style to which it has become accustomed. TWO TAX POEMS => To err is human, but this you should learn. Do not be human on your tax return. => No longer does 1040 scare me; I fill it without sufferin. I read the instructions, grab hold of my pen And my aspirin, my Anacin and my Bufferin. => The IRS believes that the United States is a land of "untold" wealth. => Next to being shot at and missed, nothing is really quite as satisfying as an income tax refund ** F.J. Raymond => You have to admire the IRS. Any organization that makes that much money without advertising deserves respect. => I feel honored to pay taxes in America. The thing is I could feel just as honored at half the price. ** Arthur Godfrey => No mans property is safe while Congress is in session. ** Mark Twain => We do not seem able to check crime, so why not legalize it and then tax it out of business. ** Will Rogers => Income tax is the most equitable of all taxes. It gives everyone an equal chance at poverty. => April is the month the green returns to the lawn, the trees and the IRS. => The US Flag of taxes. We see "red" when we talk about taxes. We turn "white" when we calculate taxes and blue when we pay our taxes. Then we see stars when we are audited. => When your ship finally does come in how come the IRS is at the dock unloading it? => Paying your taxes goes for a good cause . . . it keeps you out of prison. => The difference between a taxidermist and a tax collector is that the taxidermist leaves the hide. => The difference between cheating the IRS and crossing the street in New York City: One is tax evasion and the other is taxi evasion. => The IRS sure knows how to take our money. You've really got to hand it to them. => The IRS is helping us with our errands this year. . . . They are taking us to the cleaners. => The IRS is like a bad laundry. . . You keep losing your shirt. => Motto least likely to be seen in an IRS office: "Money isnt everything." => Motto most likely to be seen in an IRS office: "Success has its price." => Never put off till tomorrow what you can do today. If you do, there will probably be a higher tax on it. => On April 15th you count your blessings . . . and then send them to Washington. => My kids think "damn" and "taxes" are one word. => Taxation is based on supply and demand. We supply when the government demands. => I just sent the IRS a big check. Thank goodness, I am all paid up through 1952. => Ask your IRS agent this question: "What did you do with the money I gave you last year?" => Last year there were two ways of filing your income tax. They were both wrong! => I just filled out my income tax forms. Who says you can not get killed by a blank? => The new IRS office comes fully equipped. It even has a recovery room. => Birth control pills are deductible. . . .but only if they dont work. Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== Now that more of you have DSL and Cable Modems you need to pay more attention to the security of your computer system. Here are several more resources: www.secure-me.net Read this to see what you are up against. www.insecure.org/nmap www.ssh.fi www.tis.com/ www.killercopytactics.com This guy knows how to write copy. He gave me one line that increased a response by 25% --Tom ===================================================== 7. TECH TIPS WITH MIKE ROUNDS ===================================================== Hey sleepy head! For a FREE wakeup call try www.mrwakeup.com No snooze button but lots of good stuff to wake up to. Mike Rounds' Quick Tech Tips www.RoundsMiller.com ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $500.00 and $1250 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks ******* Do YOU WANT TO BE A SPONSOR? ******* REACH OVER 10,000 SPEAKERS / TRAINERS / EXECS For automated sponsorship details send mailto:sponsor@antion.com *********************************************** ===================================================== For Back Issues visit: http://www.antion.com/ezinebackissues.htm ===================================================== Antion & Associates / Anchor Publishing Box 2630 Landover Hills, Maryland USA 20784 (301) 459-0738, Fax (301) 552-0225 In Continental US (800) 448-6280 orders or paid consulting only mailto:TomAntion@aol.com http://www.antion.com Trade permanent links with us mailto:linktrade@antion.com To Join our associate program and make money from your website visit: http://www.antion.com/associates/assoc_program.htm