Welcome to our many new subscribers who signed up through, Opinion Surveys, Profit Info, BizNewsletters, Esavingszone Zmedia, RankYou and our many other signup partners. (see bottom if you no longer wish to receive "Great Speaking" ----------- Tom's infamous seminar is now coming to you by phone (see below) ########################################## GREAT SPEAKING Circulation 60,599 Vol. 3 Number 14 - July 17, 2001 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2001 ########################################## No one ever lost credibility by being interesting. ========================================== *** SPEAKER BUSINESS LEADS *** Your subscription gets you free speaking leads when available. WE PAY YOU TO SEND US SUBSCRIBERS http://www.listpartners.com/cgi-local/cashpartner?406 Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. (It's a good way to stay in touch with client's too.) You don't even have to mail them an article. http://www.antion.com/recommend.html If you are receiving this issue as a forward, and would like to get your own free subscription, visit http://www.antion.com/ezinesubscribe.htm To remove yourself from this list see bottom of this email. PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers ********** OUR SPONSOR *********** INTERNET MARKETING TELESEMINAR The "Infamous" Butt Camp is coming to your home or office. "Learn to make money while sitting on your rear end!" Part I Wednesday July 25, 7:00 PM to 10:00 PM Eastern Time Part II Thursday, July 26, 7:00 PM to 10:00 PM Eastern Time Comprehensive 35 page downloadable handout, 6 hours of the best Internet Marketing tips and tricks for speakers, authors, coaches and consultants,free Ebook, free ezine template, free bonuses and much, much more. Can't make it? We'll be taping this one of a kind event. Space is limited. Reserve yours today. Complete details: http://www.antion.com/buttcampteleseminar.htm ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== CHECK EACH SEAT by Tom Antion When you are setting up your presentation room it's a good idea to actually sit in many of the chairs where your audience members will be sitting. You might even want to get someone to stand on stage and move around in the areas where you will be presenting. You would be amazed at what they see. Your stage positioning may be blocking them from seeing visuals. Your visuals may not be as visible as you envisioned them when you created them. Maybe when you write on a flip chart you block off an entire segment of the audience which would tip you off to step away from the chart after you've finished writing down a particular bullet point. Room support poles, video tripods, bad lighting, can all effect how a partcular audience member views your presentation. Checking each seat in advance gives you the knowledge you need to make appropriate adjustments so that each audience member can enjoy and learn from your presentation. ************ SPONSOR ************ FREE SAMPLE "CLICK: THE ULTIMATE GUIDE TO ELECTRONIC MARKETING FOR SPEAKERS" 553 page E-book, 700 Emarketing links, Update Website Tom's complete marketing system revealed. For immediate download and/or CD Get your free sample at: http://www.buttcamp.com/clicksample.htm ********************************** ************ SPONSOR ************ Extremely high return on investment when you implement simple pop up boxes on your website. Learn how to use them WITHOUT annoying your visitors. These boxes can increase the amount of money each visitor spends with you and also increase the number of signups to your newsletter . . . you can even test headlines with them. I have never found anything that pays off as much.-- editor For more details visit http://www.amazingpopups.com/power ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== MENTAL INVOLVEMENT Part II by Tom Antion Last issue we talked about using questions to get your audience mentally involved (http://www.antion.com/ezinebackissues2001.htm v3n13) In this issue we'll learn to use trite and overused questions to our advantage. Most audiences hate "Hey Stupid" questions. These are questions like, Hey stupid audience! "How many of you would like to make more money?" or Hey morons! "How many of you would like to work less?" These kinds of questions are trite and will quickly label you as a snooze-inducing presenter. I like to make fun of these questions. Here's how I do it: [Say with deadpan expression] I am known as one of the foremost experts in the world on dumb questions. Acknowledging the fact that you know they are dumb questions allows you to use them. I might go ahead and use two truly dumb questions to make my point and then add a third one that is humorous. EXAMPLES "How many people think they are going to be better looking when they leave my session today?" This third question is a perfect one to customize for the group. All you have to do is brainstorm on something ludicrous that relates to them: "How many of you think that your widget sales will triple because of what I say today?" Another fun, but playfully insulting, way to ask a dumb question would go like this. [Pick a fun person in the audience and walk up to him or her.] I want to ask you a question. [Walk away.] You probably wouldn't know the answer anyway. [Walk back.] Of course, you would know it. (This negates the insult.) Then go ahead and ask that person the question. Next issue we'll see how breaking the audience up into smaller groups can force them to think. Excerpt from "Wake 'em Up Video Professional Speaking System" http://www.antion.com/speakervideo.htm *********** SPONSOR *********** FREE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS021@aweber.com ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== SAVER LINES by Tom Antion Saver Lines Saver Lines are what you say when your supposedly humorous statement does not get a laugh. You shouldn't be ashamed to have to use saver lines. The top comedians in the world need them and some purposely make mistakes so they can get a laugh from the saver line. Johnny Carson was an expert at this. After a poor response to a joke he would say a comically insulting line like, "May an aroused herd of Yaks make an everlasting commitment to your sister" or "This is the kind of crowd that would watch Bambi through a sniper scope." When it comes to saver lines there are two schools of thought: THE FIRST SCHOOL OF THOUGHT is used more by comics and speakers who use a very high percentage of humor. This method is most effective when a speaker shows a high confidence level and is fairly experienced. Say a witty, mildly attacking line to force them to laugh after they didn't laugh at your joke or one-liner. => Do any of you out there speak English? => I've got a book for sale outside that explains these jokes. You may want to pick up a copy. => (If one person is laughing) Will you be kind enough to run around the room so it looks like everyone is having fun? => You have marvelous self-control. => I've got 20 more bad jokes just like that one and no one gets out until you start laughing. => [Pick out a well-known person in the crowd] Joe that's the last time I'm using one of your jokes. => I know you're out there, I can hear you breathing. => I was waiting on you a little on that one. => That was a Polaroid joke. It takes one minute to get it. => Everyone doesn't have to be funny all the time and I just proved it. THE SECOND SCHOOL OF THOUGHT is used by less experienced speakers and speakers who don't use much humor anyway. If you don't use a high percentage of humor, the audience may not realize what you said was meant to be funny. All you have to do is keep right on talking and delivering your message (do give them a short pause to give them a chance to laugh). As long as your humor is making a point, you will be forgiven if it is not tremendously funny. TRICK: (advanced technique): Purposely set up a mistake or marginally funny joke so you can use a saver line. TRICK: If no one laughs, you laugh. They think they are stupid because they didn't laugh. Then they laugh. Excerpt from Wake 'em Up Business Presentations (see below) ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== HOW I TURNED ONE NON-PAYING SPEAKING OPPORTUNITY INTO A BIG CASH BONUS AND A 24/7 AUTOMATIC CASH MACHINE. by Bart Baggett, author & speaker ----- Quick Summary of Article ----- Bart Baggett turns a non-paying speaking gig into cash How he spent 1 weekend making a new product. How he sold that product in a #10 envelope How any speaker can put their books and lectures on-line and earn 97% profit margin. Free Offer: Special Report/ Seminar to learn more. ---- How you can turn one weekend of work into thousands of dollars a week in predictable residual income without lifting another finger! One of best & worst necessities of being a professional public speaker is transporting all of your books and tapes to each event. Sometimes, coming home empty, other times coming back with the same 600-pound box you packed a few days earlier. Last month I flew to a lecture with nothing but my luggage and a few dozen #10 envelopes. (I did take one sample of each best selling book, but no inventory.) The travel and the back of the room set up were a snap. The question will be... will I make as much money selling #10 envelopes as I did selling hard copies of my books and tapes? I wasn't really selling #10 envelopes. I was selling what was inside the #10 envelope - the secret passcodes to my new on-line home study course for speakers and authors. Before I tell you the results of my digital sales pitch, let me go back a few weeks and explain my thinking process. As a speaker, I'm sure you get invited to speak to audiences that aren't your exact target market for your products. This was the case here. In fact, the promoter asked me NOT to give my "key note" speech. He asked me to speak candidly about the speaking and publishing business and explain how just one of my websites earns my over $12,000 per month without lifting finger. I didn't mind sharing my insights with other aspiring authors and speakers, but what bothered me was the fact that if I didn't speak on the same topic as my books and tapes are on (personal development and wealth building) the chances of them rushing to the back of the room to buy my products was very slim. As a professional speaker and a published author, I had achieved a certain level of success [Free Publicity and Internet Income] that earned me four such speaking invitations just last year. [5 books, 1300+ TV Radio Shows, a feature article in Biography Magazine, Forbes, Family Life, etc. You can see my credentials here: http://www.bartbaggett.com/antion ] So, in my 45-minute lecture my intent was to cover two central themes: 1. How to Get millions of dollars in free publicity 2. How to turn your Internet website into 24/7 residual income! I also covered... => How I turned a bookstore failure into $12,000 a month residual income! => 1 Big Fat Lie of book related & speaker websites => 4 Costly mistakes most author & speaker websites make => Why you should never post free links on your website without getting paid 50% referral fee. => How Howard Stern helped me earn $25,000 in just 29 minutes from home in my underwear! => How to sell any book on-line for a 97 percent margin.(All the details.) => How to get 1,000 websites promoting your products in 90 days or less! (You can hear this lecture for free... on-line. http://bartbaggett.com/antion ) But, as much as I love teaching my peers how to turn their book ideas into digital products and showing speakers how to speak less and earn more... I wasn't making enough money from the speaking fees to justify the trip. What I needed was to create a new product or write a new book on this topic. But hey, who has time to write a book? Not me. I was busy launching 2 websites and keeping a back breaking speaking schedule. So, it occurred to me to just NOT WRITE A BOOK. So, I didn't. I took a pen and paper and wrote down every question a speaker or publisher has asked me over the past year relating to Internet Marketing or Promotion. I even wrote down all the questions I answered from my $300 per hour consulting clients. I then threw in a few other key points which I knew they would need to know, but didn't know enough to ask until they were knee deep in the project. It stared as a long list of 50+ questions and a free weekend coming ahead. I did something revolutionary. I hooked up my microphone headset and RECORDED A BOOK, question by question, into my PC. I then posted those 50+ files onto a passcode protected website and realized I had just created over 4 solid hours of first class consulting that could create 24 hour 7 days a week hands-free residual income for any decent speaker or author. What's more, I just created the same thing for myself. You see, all my other websites contained PDF files of my books, website versions of books or resources, and even digitized audio and video. Some of these sites took months to build and were very complicated to assemble. I've spent the last two years figuring out how to build, promote, and sell digital products on the Internet. So, since all my websites were profitable I simply named my new digital course for speakers and authors "How You Can Create A Completely Automated, Earn Cash While You Sleep, Internet Sales Machine Selling Information Products Via The Internet! " Subtitle:"Everything Every Detail, Concept, Contact, Trick and Technique Bart Baggett Knows About Publishing, Internet Marketing, e-books, and Free Publicity." This one weekend of work taught me this lesson" It DOESN'T have to be that hard." I even have a whole list of people that will do it for you. You can plop it up on a webpage and you've just turned that dead tree (book) into residual income with a 97% profit margin. So, is it realistic to sell ELECTRONS from the podium and heavy books? Yes. If the information you are selling is compelling, people don't care what format it comes in. They want the "information." If the information is in the form of a PDF file, on a website, or streamed in Real Audio... they are happy to have it. So, to wrap up the story... I sold 22% of the audience what was inside that #10 envelope. I took the enrollment form with their credit card and handed them the white envelope with the passcodes inside. Where they happy? Of course. I got NO RETURNS and one customer, Gala Gorman told me "I saved $5,000 from just one resource on your Million Dollar Rolodex Page! It was worth 50 times what I paid!" So, I lugged home the dozen or so unsold #10 envelopes and grinned at the thousands of dollars of orders in my briefcase. But, think bigger than back of the room sales. Think Global! Imagine the prospects and customers worldwide that can have instant gratification from your products on-line. You rid yourself of the hassles of shipping/ handling/ and printing! And, you charge the SAME PRICE as you are now... or in some cases, you charge more! What's more, after a few months of marketing, I now have hundreds of speakers around the world sending other speakers to my website so they can earn a fat commission on all sales. They are called Internet Affiliates and they can earn up to 45% of the entire sale. So, in essence my customers are becoming my best sales people for this product. And, you can do it, too! As a speaker, you already have "content". Now, you just have to put this content on the Internet and build a website that encourages other people to publicize it, promote it, and send you traffic. And, it's easier than you think. I even know people that will build it for you - if you just pay them! I have posted more information at this website for you to peruse at your leisure. Every day you aren't digitized and on-line, you are throwing away thousands of dollars. I've put it all together for you to be able to get up and running quickly. Go here for a Free Special Report and Listen to the Seminar On- Line! http://bartbaggett.com/antion NOTE: The site below is where I began learning about E Marketing http://www.marketingtips.com/t.cgi/12273/ Good and easy to use shopping cart system http://www.kickstartcart.com The email list management company I use http://www.postmastergeneral.com/?affiliate=antion Get your own associate program and have other websites selling tons of your products and services. http://www.marketingtips.com/assoctrac/t.x/12273 Tom's Top Ten Marketing Resources page http://www.antion.com/marketingtools.htm ********* SPONSOR ********* PIP Tips - Free Newsletter for serious writers and poets. Frequent poetry contests. Plus special free bonus "Seven Mistakes Most Writers Make" Send blank email to mailto:thepip@getresponse.com **************************** ********* SPONSOR ********* Learn what it's like ot be a professional speaker. Special report by Tom Antion http://www.antion.com/public-speaking.htm **************************** ===================================================== 5. SPEAKER HUMOR ===================================================== => Light travels faster than sound. This is why some people appear bright until you hear them speak. => What is a "free gift"? Aren't all gifts free? => I don't suffer from insanity. I enjoy every minute of it. => We are born naked, wet and hungry. Then things get worse. => Everyone has a photographic memory. Some don't have film. => For Sale: parachute. Only used once, never opened, small stain => Diplomacy is saying "nice doggy" until you find a rock. => Change is inevitable, except from a vending machine. => You have the right to remain silent. Anything you say will be misquoted, then used against you. => I wonder how much deeper the ocean would be without sponges? => Despite the cost of living, do you notice how it remains so popular? => He who laughs last, thinks slowest. => Support bacteria - there're the only culture some people have. => I drive way too fast to worry about cholesterol. => I almost had a psychic girlfriend but she left me before we met. => Why do they report power outages on tv? => Isn't it a bit unnerving that doctors call what they do "PRACTICE"? => If you choke a SMURF, what color does it turn? => Energizer Bunny arrested, charged with battery. => All those who believe in psychokinesis raise my hand. => Always remember you're unique, just like everybody else. => Lottery: A tax on people who are bad at math. => Friends help you move. REAL friends help you move BODIES. => When there's a will, I want to be in it. => I've used up all my sick days, so I'm calling in DEAD => Few women admit their age. Few men act theirs. => It is hard to understand how a cemetery raised its burial costs and blamed it on the cost of living. => It is said that if you line up all the cars in the world end to end, someone would be stupid enough to try and pass them. => You can't have everything, where would you put it? => I started out with nothing, and I still have most of it. => When you go into court you are putting yourself in the hands of 12 people that weren't smart enough to get out of jury duty. Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.palmgear.com massive amount of accessories and programs for your palm pilot or visor http://www.ihavegoals.com/ http://www.goalsinstitute.com these two sites have tons of information on goal setting. http://www.tierack.com/ Cool tie organizing and storage system http://www.od-online.com/webpage/intro.htm Organizational Diagnostics Online -- Free organizational and personal personality profiler ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $850.00 and $1700 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. 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