"Tom Antion's approach is a good model to follow, as is Tom Peters'" -- Presentations Magazine, page 58, Feb. 2001 Next Butt Camp is in San Francisco this Thursday (day before National Speakers Assn. Western Workshop -- see below) Valentines Contest Winners are in this issue. ########################################## GREAT SPEAKING Circulation 16,283 Vol. 3 Number 5 - February 26, 2001 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2001 ########################################## No one ever lost credibility by being interesting. ========================================== *** SPEAKER BUSINESS LEADS *** Your subscription gets you free speaking leads when available. Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. (It's a good way to stay in touch with client's too.) You don't even have to mail them an article. http://www.antion.com/recommend.html If you are receiving this issue as a forward, and would like to get your own free subscription, visit http://www.antion.com/ezinesubscribe.htm To remove yourself from this list see bottom of this email. PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers ********** Butt Camp Schedule *********** "I have been attending speaker related seminars since 1977. Butt Camp is the most informative, how-to-do-it, no-nonsense seminar I have ever attended. Any speaker who wants to be relevant, stay ahead of the curve and stay visible, vibrant and profitable MUST attend this seminar. I recommend it more highly than any I've ever seen or attended." -- Bill Brooks, CSP, CPAE Complete schedule http://www.antion.com/buttcamp.htm ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== LAPTOP VOLUME by Tom Antion More and more people are playing multimedia clips through their laptops. Here's a quick way to handle the volume when you do not have a sound person in the room. Purchase a tiny headphone volume control (Radio Shack) and plug it into the output of your laptop. Then plug your output wire going to the sound system into the volume control. You can then adjust the volume of your multimedia clip quickly without the need to use the internal volume controls of the laptop which is usually a little bit of a hassle. ************ Free Manual ************ For consultants and professionals: Go to the following website and download a free 24-page manual on how to write your own marketing plan. This nifty tool can help you attract more clients. http://www.actionplan.com/pdffiles.html ********************************** ************ Valentines Contest Winners ************ The correct number of times "Tom is Single" appeared in the last issue v3n4 http://www.antion.com/ezinebackissues2001.htm was 8. 10 Randomly Chosen First Prize Winners must email me their mailing address to receive the prize mailto:tom@antion.com 1st Prize -- A Butt Camp CD (value $199.00 each) http://www.antion.com/buttcampcd.htm goes to the following ten winners: Stu Needle Michael Karpovich Jayne is single Maas Allie Casey Craig Valine Patrick Lee Suzy Allegra Karin Mckemy Gerald Dieckman Tom Justin 2nd Prize -- The New Ebook "Click: The Ultimate Guide to Electronic Marketing for Speakers" http://www.antion.com/click.htm (value $97.00 each) goes to the following ten winners: Dianne McKenzie Ariela Marshall Mike Lowes Rita Mielke Keith Shannon Heather Smith Anita Monro Richard Greer David Rothman Holly Scroggin ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== BACKWARDS by Tom Antion I was just at a meeting where a brilliant speaker made the classic mistake of making a point backwards from the audience's point of view. He used a pole as a prop and held it horizontal to the ground to simulate a time line of human life. He touched the pole on the end to represent childhood then ran his finger along the middle of the pole to represent adulthood and touched the other end of the pole to show where old age would be. The problem was, he started at the wrong end of the pole. From his perspective everything was perfect. He started childhood to "his" left and finished with old age to "his" right. From the perspective of an English speaking audience (the members of which read left to right) this was backwards. If you were sitting in his audience, you saw old age where childhood would have been and vice versa. This mistake falls in the category of what I call a brainstopper (Vol 2 Num 8 http://www.antion.com/ezinebackissues2000.htm )When you do something or say something that causes and audience member's thought pattern to stop, he/she doesn't hear what you say next. In this case the backwards display of time would have audience members thinking about the wrong order instead of the point the speaker was trying to make. I could even see some people in the crowd whispering to each other about it when he did it. Think from the audience's point of view when you make a similar display that has a logical sequence. You will have to reverse the display from your point of view for it to make sense to the audience. *********** SPONSOR *********** FREE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS013@aweber.com ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== Callbacks If you refer to a word or phrase you mentioned earlier in your presentation, that's a callback. It works well if the previous piece of material got a good laugh or if it was a groaner. If the previous material was good, mentioning it again will get more laughter and will make you look polished for being able to tie the previous material to the present material. If the previous material was poor, the callback will show your willingness to tease yourself, which is an admirable quality the audience appreciates. Here's how it works: Let's say you used a successful two-liner in your presentation "Don't rely on health books too much. You could die of a misprint." Later in your presentation someone might notice a misspelling in one of your handouts or visuals. You could then call back and say, "See, that's one of those misprints I was telling you about earlier." Another thing that might happen, that is just as good, is that one or more of the audience members might make the connection and do the callback for you. One of them may blurt out something about your health book line. That's great if they do. You are getting them involved and allowing them to feel superior to you, which makes them the stars. You could then comeback with, See, I put that there to test you. When you really get confident, you might actually make the misprint on purpose to set up this whole scenario. (Excerpt from "Wake 'em Up Business Presentations") ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== WHAT'S IN A NAME? by Tom Antion I'll bet you thought this article was about how to name your business. Nah . . . There are many other people that know more about that than I do. This article is about making sure people hear your name. Not a week goes by without several people contacting me and telling me that "they see my name everywhere." This is by design. I'm taking specific steps to make sure that happens. Where and how many times does your name show up? When your name comes up constantly in front of your target market, you start to gain celebrity status, your fees rise and you get work much easier. If you haven't started a media campaign, I suggest you start immediately. This has been an extremely effective marketing technique for me over the past twelve years and I'm not even that organized or consistent with my attack. If you are more structured about your approach, you should do better than me. Here is a list of places my name is seen or heard regularly: Print Magazines (see above) Internet Magazines Email magazines My websites Other websites (well over 1000) Radio Newspapers This Ezine On my products In other people's products (books, ebooks, etc.) Television (not that much because this is much more time consuming) Mentions and referrals by other people If you're just starting out with media, pick one or two of the above categories and do whatever you can to get your name mentioned five to ten times in each one. This will introduce you to the differences in the types of media and you'll start to learn which ones are most appropriate for you and how to work them. Then go back and really try to hit a few hard to get your name out there. If you are an old hand at this and have just slacked off, get back to it. Here are some great resources to get you started: Joan Stewart's site http://www.publicityhound.com and the radio database and course by Joe Sabah http://www.joesabah.com/ Book -- "High Visibility: The Making and Marketing of Professionals Into Celebrities" by Irving Rein NOTE: The site below is where I began learning about E Marketing http://www.marketingtips.com/t.cgi/12273/ Want to really take advantage of your E-mail marketing . . . WITHOUT BEING A SPAMMER? GO TO http://www.marketingtips.com/mailloop/t.x/12273 Get your own associate program and have other websites selling tons of your products and services. http://www.marketingtips.com/assoctrac/t.x/12273 Tom's Top Ten Marketing Resources page http://www.antion.com/marketingtools.htm ********* SPONSOR ********* Has your website made you any money at all? If not I can help http://www.antion.com/buttcamp.htm http://www.antion.com/buttcampcd.htm **************************** ===================================================== 5. SPEAKER HUMOR ===================================================== =>It is proven that the celebration of birthdays is healthy. Statistics show that those people who celebrate the most birthdays become the oldest. =>With one foot in a bucket of ice water, and one foot in a bucket of boiling water, you are, on the average, comfortable. =>Customer: "Can you copy the Internet for me on this diskette?" =>The Three Laws of Secure Computing: 1) Don't buy a computer. 2) If you do buy a computer, don't plug it in. 3) If you do plug it in, sell it and return to step 1. =>Computers are unreliable, but humans are even more unreliable. Tom Gilb =>All programmers are playwrights and all computers are lousy actors. =>Windows 95 is a 32 bit extension for a 16 bit patch to an 8 bit operating system originally coded for a 4 bit microprocessor by a 2 bit company that can't stand 1 bit of competition. =>The computer is mightier than the pen, the sword, and usually, the programmer. =>The Programmers' Cheer: Shift to the left, shift to the right! Pop up, push down, byte, byte, byte! =>I asked a statistician for her phone number... and she gave me an estimate. =>In God we trust. All others must bring data.-- Robert Hayden, Plymouth State College =>Statistics are like a bikini. What they reveal is suggestive, but what they conceal is vital.--Aaron Levenstein =>79.48% of all statistics are made up on the spot.--John A. Paulos =>If there is a 50-50 chance that something can go wrong, then 9 times out of ten it will. --Paul Harvey News, 1979 =>Eighty percent of all people consider themselves to be above average. =>Did you know that 87.166253% of all statistics claim a precision of results that is not justified by the method employed? =>One out of every four people is suffering from some form of mental illness. Check three friends. If they're OK, then it's you. Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== Alert reader and publisher of "Speaker Net News," Rebecca Morgan suggests "Quick Keys" as a very useful automation tool http://www.cesoft.com/ http://www.palmgear.com/ hundreds of programs and gadgets to make your palm or visor more productive. http://www.megaconverter.com/mega2/ All kinds of conversion tools in one handy place. http://www.smallbusiness.com/ Tremendous amount of free info for small businesspeople. ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $850.00 and $1700 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. 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