Welcome to our many new subscribers that signed up at List Opt / Opinion Surveys. New Electronic Marketing Camp" Schedule (see below) ########################################## GREAT SPEAKING Circulation 23,640 Vol. 3 Number 7 - April 5, 2001 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2001 ########################################## No one ever lost credibility by being interesting. ========================================== *** SPEAKER BUSINESS LEADS *** Your subscription gets you free speaking leads when available. Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. (It's a good way to stay in touch with client's too.) You don't even have to mail them an article. http://www.antion.com/recommend.html If you are receiving this issue as a forward, and would like to get your own free subscription, visit http://www.antion.com/ezinesubscribe.htm To remove yourself from this list see bottom of this email. PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers ********** OUR SPONSOR *********** Learn to Sell Your Knowledge the Easy Way Definition for all our new subscribers: INTERNET MARKETING BUTT CAMP: Selling your products and services while sitting at home on your rear end. Perfect for speakers, trainers, authors, consultants and small business owners. May 5, Washington, D.C. May 11, Phoenix May 14, Los Angeles July 6, Dallas (Before the National Speakers Assn. convention) Latest schedule is always at http://www.antion.com/buttcamp.htm ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== REBOOT AND KNOW YOUR EQUIPMENT by Tom Antion A typical problem I see with presenters that use Power Point or other computer based presentations is that they forget to reboot before the presentation. Many conscientious presenters practice their presentation just prior to the actual delivery. They use up many of the computer resources before their presentation and when the time comes to deliver the program to the audience their computer crashes. The other problem I see with computer presentations is that people don't know their equipment well enough or they are using the equipment provided by the meeting planner. You must set your computer so that no screen saver or power savers comes on. You must know how to get your projector out of sleep mode when the introducer goes on forever. Sometimes two computers are attached to the same projector. You must know how to switch between the two when it's your turn to present. Or you may be switching between a VCR and a computer. The whole point is that you don't want to have your presentation ruined by some simple adjustments that you didn't know about. ************ SPONSOR ************ Busy speakers don't have time to design presentations - they have a lot to say and too little time! Allow us to tailor your material into a POWERFUL PRESENTATION! Call us at POP Design (416) 368-2929 or mailto:pop@workyourlife.com *Email now to receive the article "The Power Is Not The Point!"* http://www.workyourlife.com ********************************** ************ SPONSOR ************ FREE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS011@aweber.com ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== STORYTELLING TECHNIQUE Part II by Tom Antion (read Part I at http://www.antion.com/ezinebackissues2001.htm ) => Specify the location of a joke or story. If your story takes place in a restaurant say, "I was at Jerry's Sub Shop in Rockville, Maryland, the other day." This gives the audience something concrete to think about, which makes them more involved mentally. => When crafting a story, use people, places, and things the audience knows. When the audience is familiar with the elements in your story, they will become even more involved. As soon as you mention the company cafeteria, their minds race to the cafeteria to meet you and find out what happens. However, don't use humor that is too inside. Only a few people will understand it. => Emphasize the adjectives and verbs in your stories to make them sound more interesting. Try it. Look around where you are right now and describe anything you want. Really put punch behind the adjectives and verbs and see how your description comes to life. => Use specific and interesting verbs and adjectives. Say I was "exhausted," not I was "tired." Say, her head was "nodding and drooping," not "her head was down." => Learn your stories. In a normal speech if you forget the exact thing you wanted to say, you can improvise and go on. But if you leave out an important detail in a story or if you accidentally give away the climax too soon, you have a mess on your hands. I tell a story at least 30 times in private before I'll test it in front of an audience. => Use true facts from your own life. This makes it easier for you to tell the story because you lived it and you can learn it faster too. Also, someone else can't steal your story as easily if all the facts have to do with your life. => Use appropriate emotional language to hook the listener. => Construct a humorous story so that it concludes abruptly with a climactic word. Don't utter another syllable or sound after this climactic word. You might squelch the laughter you worked so hard to get. Exception: Some stories get laughter all along the way. More of these stories are used by humorists who are expected to be funny all the time. => Work out different lengths of the same story to fit different time segments. Don't memorize your stories word-for-word. This way you won't feel forced to say every word, every time you tell the story. You can change the length of the story easily by adding or subtracting detail. Super Trick: Have a quotation ready that makes the same point as your story. If your time is shortened, you can cut out a story and replace it with a quote. => Slant your story to the intended audience. When telling a story to a group of executives you would probably want to use different language and emphasis than if you were telling the same story to a group of secretaries. Change nonessential elements of the story to make a better connection. => Use terms like Imagine this, Have you ever had an experience where . . ., Let me take you with me to . . . to draw the audience into your stories. (excerpt from the "Wake 'em Up Professional Speaking System" http://www.antion.com/speakervideo.htm *********** SPONSOR *********** Can't make it to Butt Camp? Get the special VIDEO CD over 5 hours of advanced Internet Marketing Training http://www.antion.com/buttcampcd.htm ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== 4 SOURCES OF 'FOUND' HUMOR TO PUNCH AND IMPACT TO YOUR PRESENTATION. Part II by John Cantu Source 3 -- Audience Ad Libs Next, be aware that lines your audience members ad-lib during your presentation can often be used again. This is a superb way of gathering new, yet pre-tested humor. Now, this often works better for the professional speaker than it does for the professional performer (comedian, magician, ventriloquist, etc.). With performers, not always, but all too often the audience member's line is intended to upset the star or upstage them. And while that may happen occasionally in a speaking situation, more often that not, an audience member has simply gotten caught up in the spirit of things and is participating in a humorous way. As Antion says in "Wake 'em Up Business Presentations" they are 'in fun'. And those lines can be pure gold. They are more valuable than ones that you may ad-lib for three reasons. 1. The line has been created by an audience member and thus is very likely to reflect your audience's perception of the material. Therefore the line has a very good chance of being effective in future presentations. 2. The line has been tried out at no risk to you. I.e., an audience member delivered the line and if it is considered unfunny or inappropriate by the audience the audience member gets the disapproval not you. 3. The line has been approved by the members of your target market, at no risk to you. I.e., audience members have voiced their approval with laughter before you ever present the line. 4. 4. You can sometimes simply insert the line in your presentation somewhere. Other times you might tag the line by saying "Well, in one of my previous workshops/presentations/speeches one of the audience members said' and then quote the line. © 2000 John Cantu, Some material originally appeared in HumorMall JokesWeekly - for subscription follow directions at http://www.HumorMall.com/survey/subscribe.shtml For articles on how to create and/or deliver humor effectively go to http://www.HumorMall.com/ ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== PUT YOUR KNOWLEDGE IN THE PALM OF THEIR HANDS by Tom Antion If you have a book or specialized reports and articles you can have them formatted to be sold to millions of Palm Pilot and Visor users. This market is growing by leaps and bounds and there is no reason you can't tap it. Not only that. Just think of the possibilities when you are at meetings or on airplanes and you run into a hot prospect. Simply beam him/her your book. This sure beats the heck out of a simple business card. I'll visit this more as I convert my books, but here are some places to get started: http://www.peanutpress.com Purchase and make books for PDAs "Epublishing for Dummies" by Victoria Rosenborg http://catalog.dummies.com/product.asp?isbn=0764507818 http://www.diskuspublishing.com/ ============= Want to put out an ezine like mine and not go crazy dealing with email addresses? Visit http://www.postmastergeneral.com/?affiliate=antion New and easy shopping cart system with free autoresponders http://www.cashcartplus.com/app/default.asp?pr=29&id=12947 The site below is where I began learning about E Marketing http://www.marketingtips.com/t.cgi/12273/ Want to really take advantage of your E-mail marketing . . . WITHOUT BEING A SPAMMER? GO TO http://www.marketingtips.com/mailloop/t.x/12273 Get your own associate program and have other websites selling tons of your products and services. http://www.marketingtips.com/assoctrac/t.x/12273 Tom's Top Ten Marketing Resources page http://www.antion.com/marketingtools.htm ********* SPONSOR ********* Kick Series of Speaker Marketing and Performance Tapes http://www.antion.com/telesemtapes.htm **************************** ===================================================== 5. SPEAKER HUMOR ===================================================== => The human brain starts working the moment you are born and never stops until you stand up to speak in public. Sir George Jessel => A speech should be like a woman’s skirt: Long enough to cover the topic, yet short enough to be interesting. Winston Churchill => Whatever kind of look you were going for, you missed. => What does the dentist of the year get?...A little plaque. => I passed my ethics exam. Of course I've cheated. => What's the difference between a musician and a savings bond? One of them eventually matures and earns money. Signs That Technology Has Taken Over Your Life: => You have never sat through an entire movie without having at least one device on your body beep or buzz. => You sign Christmas cards by putting :-) next to your signature. => The thought that a CD could refer to finance or music rarely enters your mind. => You would rather get more dots per inch than miles per gallon. => You rotate your screen savers more frequently than your automobile tires. Accountant Humor (Watch for lots of tax humor next issue) => How many accountants does it take to change a light bulb? Hmmm....let me run a few numbers and get back to you... => Q: What is the definition of a good tax accountant? A: Someone who has a loophole named after him. => Q: What is the definition of an accountant? A: Someone who solves a problem you didn't know you had in a way you don't understand. => Q. What is the difference between a football and Accountant? A. The football goes farther when you kick it. Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.public-speaking.org 120 free articles on public speaking. http://www.exhibitsolutionsnm.net/welcome.htm Jazz up your back of the room table or trade show display. http://www.magictricks.com/catalog/ online magic catalog http://www.companysleuth.com/ Free info on publicly traded companies. Great for pre-program research. ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $850.00 and $1700 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks ******* Do YOU WANT TO BE A SPONSOR? ******* REACH OVER 23,000 SPEAKERS / TRAINERS / EXECS For automated sponsorship details send mailto:sponsor@antion.com *********************************************** ===================================================== To subscribe to GREAT SPEAKING visit http://www.antion.com/ezinesubscribe.htm For Back Issues visit: http://www.antion.com/ezinebackissues.htm ===================================================== Antion & Associates / Anchor Publishing Box 2630 Landover Hills, Maryland USA 20784 (301) 459-0738, Fax (301) 552-0225 In Continental US (800) 448-6280 orders or paid consulting only mailto:Tom@antion.com http://www.antion.com Trade permanent links with us mailto:linktrade@antion.com To Join our associate program and make money from your website visit: http://www.antion.com/associates/assoc_program.htm