Welcome to our many new subscribers who signed up through, Opinion Surveys, Profit Info, BizNewsletters, Antion.com, Zmedia, RankYou and our many other signup partners. (see bottom if you no longer wish to receive "Great Speaking" ================== Tom will personally mentor you and keep you on track (see below) ########################################## GREAT SPEAKING Circulation 115,764 Vol. 4 Number 1 - January 15, 2002 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2002 ########################################## No one ever lost credibility by being interesting. ========================================== *** SPEAKER BUSINESS LEADS *** Your subscription gets you free speaking leads when available. WE PAY YOU TO SEND US SUBSCRIBERS http://www.listpartners.com/cgi-local/cashpartner?406 Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. (It's a good way to stay in touch with client's too.) You don't even have to mail them an article. http://www.antion.com/recommend.html If you are receiving this issue as a forward, and would like to get your own free subscription, visit http://www.antion.com/ezinesubscribe.htm To remove yourself from this list see bottom of this email. PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers *** TOM WANTS TO BE YOUR FULL TIME MENTOR *** Would you like Tom Antion on your team every month helping you to become a a highly paid professional speaker? Would you like him there for you when you have a question about how to sell your products and services on the Internet? Would you like Tom to keep you fired up every month and to hold you accountable so that you get real results from your efforts? If you answered yes to any of these questions, check out Tom's new mentorship/mastermind program: http://www.GreatInternetMarketing.com/mentorprogram.htm ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== ANOTHER HYDRATION TIP by reader David Smith dsmith@gibralter.net Being well hydrated is a great way to keep from getting that raspy voice. But when you are less than well-hydrated there is a trick you can use that Marine Drill Instructors have used for years. That's right! Marine Drill Instructors, or DI's. As you might imagine, the DI's spend a good portion of the day barking out commands to their recruits, and if anyone is prone to lose their voice, it's a DI. Their secret? Lemon water. Squeeze a half lemon into a glass, then fill with cold water and ice if you like. Keep this somewhere on stage and have a drink when you first hear your voice rattle. It not only works fast, but it's very refreshing. Also, the slight pause can draw the attention of your audience or work as part of a transition. *** 4 NEW LIVE INTERNET MARKETING CAMPS *** . Learn the real world techniques of making your business wildly profitable on the web (all sessions personally led by Tom Antion) Vancouver, BC Canada January 19 Honolulu February 7 (before NSA Western workshop) Atlanta February 28 (before NSA Eastern workshop) Allentown, PA March 17 Full Details: http://www.antion.com/buttcamp.htm *********************************************** ******** GREAT PUBLICITY TIPS ******* Publicity can help you sell more books, speeches and consulting services. You can find out how to do your own publicity in a free newsletter, Dan Janal's One Minute PR Manager. You'll find simple but effective tips, tools and techniques to propel your business to the next level. Subscribe right now for free at http://www.1shoppingcart.com/app/aftrack.asp?AFID=20862 NOTE: This guy had me interviewed by the Wall Street Journal the first day I signed up ************************************** *** How do you get on major TV shows? *** One tool is offered by my friends at Bradley Communications, who've just released a directory/database of the top national TV shows -- kind of an "insider's guide to the shows that can make you famous." Their guide has booking contacts and detailed "how- to-get-on" info for 241 major shows. You can get free info, plus five sample profiles (48 Hours, Book TV, Fox & Friends, 700 Club and The Early Show), by emailing them at mailto:freetvinfo@getresponse.com NOTE: These folks know what they're doing. I got on MSNBC in no time -- Tom **************************************** ===================================================== 2. Advanced Presentation Skills Article ===================================================== SLOW DOWN By Patricia Fripp, CSP, CPAE You're charged with energy and maybe a bit nervous. Too often this can translate into talking too fast, maybe even a rise in voice pitch until the best-intentioned speaker sounds like Minnie Mouse. Pay attention to audience feedback. If one person reports a problem with understanding you, this may be an individual perception or opinion. But if several do, it's time to time yourself. Try this test. First, tape-record a casual conversation with a friend. Then compare the number of words per minute to a tape recording of one of your recent speaking presentations. Do you always speak quickly? Or just when you're giving a speech? Was your presentation deliberately speeded up to meet some time constraint? If so, were you trying to include too much material? (That's a signal to cut some information so the rest is more effective.) If you decide you need to slow down your delivery, start before you even hit the podium. As you're putting together your remarks, think about logical places to slow down. It's okay to speak quickly as long as you leave yourself room for pauses and silence. The faster you talk, the longer your pauses should be. Give the audience time to digest what you've just said. If you say something really profound or suggest something like, "Consider the proposal in front of you," you are asking the audience to think. Give them time to do so. Finally, here's an excellent slow-down exercise. Practice reading your speech aloud. Pause for one second at a comma, two seconds at the end of a sentence, and three seconds after a paragraph. (You can count the seconds the same way you did as a child, saying "one-Mississippi, two-Mississippi, three-Mississippi" silently to yourself.) Then, breathe and smile! Patricia Fripp CSP, CPAE is a San Francisco-based executive speech coach and professional speaker on Change, Customer Service, Promoting Business, and Communication Skills. She is the author of "Get What You Want!, Make It, So You Don't Have to Fake It!", and Past-President of the National Speakers Association. PFripp@fripp.com, 1-800 634 3035, http://www.fripp.com **** FREE MARKETING COURSE **** FREE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS035@aweber.com ******************************* ****** FREE MARKETING REPORT ****** Free New Report from Action Plan Marketing: "Why Your Marketing Does Not Work and What You Can Do About It." Get it here now: http://www.actionplan.com/antwork.html ******** ****************** ******* ********* FREE E-BOOK ********* You aren't just a SPEAKER or TRAINER, you are a LEADER! Discover the secrets of leadership with my absolutely FREE, no-strings- attached EBook: Extraordinary Leaders: Becoming a Person of Tremendous Influence. Get it now - FREE! http://www.madeforsuccess.com/freebook.asp ******************************* ===================================================== 3. HUMOR TECHNIQUE ===================================================== RECORD THEIR BLURBS by Tom Antion One of the smartest things you can do is to be ready to write down or audio tape things the audience yells out to you when you are having fun with them. These lines can be used by you in future speeches. One of my stories is about a riches to rags story that I lived. I build up the story of how I lost a whole bunch of money in a failed business and then I injured my leg and was bedridden, and then my girlfriend left me and I finish that part of the story saying, "and my dog got run over." One time when I told the story someone yelled out from the crowd something about the dog went on to write a country music song which obviously referred to all the doom and gloom I was suffering. This got a BIG laugh. In future speeches, to relieve the tension of people thinking that the dog got killed, I used the line, "Don't worry he's OK and went on to write a country music hit" which always gets a good laugh. Always be ready for this when you have a really fun loving crowd. One way to be sure that you remember the line after the speech is over is to stop right then and jot the note down while saying something to the person yelling out the line, "Would you repeat that because it's funnier than my line / story etc." which will get a laugh and make the audience member the star. This is really a win win because you really do need to write things down when they are fresh because you are likely to forget them after the speech (especially if you are not audio taping) and also because you get an interaction with the audience and another laugh line out of the situation. **** GET HELP MAKING YOUR SPEECHES FUNNY **** "Do you want HUGE laughs at your speeches, from your own ORIGINAL funny stories? I'll help you -- I'm a pro comedian. GET FUNNY! is your pass to being a funnier speaker. Click here: http://www.JohnConnor.com/get_funny.php Special discount for GREAT SPEAKING subscribers!" ********************************************* ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== TOP SEVEN WAYS TO TUNE UP YOUR WEBSITE by Philippa Gamse The new year is a great time to take stock of what's working, and what needs some attention on your Web site! Here are my suggestions for a tune-up audit - take a fresh look at your site and your promotional strategy: 1. Is your site appealing to all your markets? Do you have different potential buyers for different aspects of your products and services? Is there content on your site that's designed for each of these? Have you considered whether your Web audience might be different from your traditional markets, and if so, whether you can exploit that? 2. Does your content engage your visitors? Your site should be written from your visitors' point of view, not yours. Does your home page clearly recognize why the reader might be there - what's in it for them, and why they should care? What are the problems or issues that they might have, and how will you solve them? 3. Can you make your case? If you claim that your products or services achieve results, does the content on your site substantiate this? Do you have case studies, sample client lists, and testimonials from happy customers? Third party endorsements are worth far more than your own promotional text, and they should be spread throughout your site, not relegated to a separate page that few visitors will go to. 4. Do you position yourself as an expert? A very effective way to get exposure is publishing articles around your area of expertise. Even if you sell widgets, you can help people get the most out of using them! Articles on your site will be picked up by search engines, and you can also offer them to publications that your target markets read - always with a link back, or reference to your site, of course. 5. Do you ask for the business? Whatever the outcomes that you want from your site, you need to ask for it. Too many Web pages end weakly, with no clear calls to action. Don't make your visitors work to decide what to do next - they won't! Every page on your site should have a strategy - invite the visitor to interact with you, or go to the next page, but make it easy and obvious. 6. Do you have a diversified promotional strategy? Don't depend on search engines to get you traffic. Are you exploring other ways of promoting your site - such as using your content and articles, advertising in e-zines, appending a signature file to your e-mail, regularly sending updates to your database, and ensuring that your traditional marketing is integrated with your online activities? 7. Are you reviewing your traffic analysis? Last, but really key - your Website traffic reports will tell you what's working and what isn't. Without this information, you're shooting in the dark - what if you were to find that the majority of your hard-earned visitors never go beyond your home page? This isn't an exhaustive list, but it's a good start. I hope that your Web site passes the test! Philippa Gamse, CyberSpeaker, is an -business strategy expert. Check out her Holiday Website Tune-up Offer at: http://www.CyberSpeaker.com/holidayoffergs.html Philippa can be reached at (831) 465-0317 or mailto:pgamse@CyberSpeaker.com HOTTEST NEW INTERNET MARKETING MEMBERSHIP SITE http://www.GreatInternetMarketing.com NOTE: The site below is where I began learning about E Marketing http://www.marketingtips.com/t.cgi/12273/ Good and easy to use SMART shopping cart system http://www.kickstartcart.com The email list management company I use http://www.postmastergeneral.com/?affiliate=antion FREE Internet Marketing Discussion Board http://www.GreatInternetMarketing.com/forums Tom's Top Ten Marketing Resources page http://www.antion.com/marketingtools.htm HOW TO BE A KICK-BUTT PUBLICITY HOUND, a 300-page e-book by Joan Stewart and Tom Antion. You'll find dozens of checklists, sage advice on how to pitch journalists, and tons of handy websites you can use to track down contacts at newspapers, magazines, radio and TV stations. For the table of contents and a free chapter visit http://www.antion.com/publicityhoundTOC.htm ===================================================== 5. SPEAKER HUMOR ===================================================== =>What kind of coffee was served on the Titanic? Sanka. =>Do you think that when they asked George Washington for ID that he just whipped out a quarter? =>Daylight savings time - why are they saving it and where do they keep it? =>An archaeologist is the best husband a woman can have. The older she gets the more interested in her he is. =>"Computers in the future may weigh no more than 1.5 tons." --Popular Mechanics, 1949 =>"I think there is a world market for maybe five computers." --Thomas Watson, chairman of IBM, 1943 =>What is it about management? I work for myself and even MY boss is an idiot. =>What do Martin Luther King Jr., George Washington, and Abe Lincoln all have in common? They were all born on holidays =>I always wanted to be a procrastinator, but never got around to it. =>Last night I lay in bed looking up at the stars in the sky and I thought to myself, "Where the heck is the ceiling?!" =>My opinions may have changed, but not the fact that I am right. -Ashleigh Brilliant =>Man is a peculiar creature. He spends a fortune making his home insect-proof and air-conditioned, and then eats in the yard. =>How do you drive an accountant completely insane? Tie him to a chair, stand in front of him and fold up a road map the wrong way. =>It was all so different before everything changed =>It is not what a teenager knows that worries his parents. It's how he found out. =>If things get any worse, I'll have to ask you to stop helping me. Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.GreatInternetMarketing.com/forums Free Internet marketing discussion board. http://www.powerpublicspeaking.com/ Lots of free articles http://www.speechtips.com/ some free tips and some paid speeches for special occasions http://www.powerfulpresentations.net/articles.html Lots of free articles ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $850.00 and $1700 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. 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