Welcome to our many new subscribers who signed up through, Antion.com, public-speaking.org,Zmedia, and our many other signup partners. (see bottom if you no longer wish to receive "Great Speaking") Brand New Taped TeleSeminar With Tom Antion this week. HOW TO START AND RUN A PROFITABLE MENTOR PROGRAM (see details below) ########################################## GREAT SPEAKING Circulation 139,087 The largest speaking ezine in the world Vol. 4 Number 16 - Oct. 28, 2002 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2002 ########################################## No one ever lost credibility by being interesting. ========================================== *** SPEAKER BUSINESS LEADS *** Your subscription gets you free speaking leads when available. WE PAY YOU TO SEND US SUBSCRIBERS http://www.listpartners.com/cgi-local/cashpartner?406 Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. (It's a good way to stay in touch with clients too. Send this and tell them you were just thinking about them.) http://www.antion.com/recommend.html If you are receiving this issue as a forward, and would like to get your own free subscription, visit http://www.antion.com/ezinesubscribe.htm To remove yourself from this list see bottom of this email. PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers ***** TELESEMINAR WITH TOM ANTION ****** HOW TO START AND RUN A PROFITABLE MENTOR PROGRAM Learn how you can coach and mentor others for significant fees right from the comfort of your own home or office. Tom's TeleSeminar and audio tape with f^ree shipping are included in your Tele Phone Seminar registration fee. Wednesday, October 30th 8:00 PM Eastern Standard Time Telephone bridge space is limited and Tom's events sell out quickly so sign up today. Can't make the call? Don't worry we'll ship you the tape as soon as it's recorded and duplicated. http://www.GreatInternetMarketing.com/teleseminars.htm ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== ADAPTERS by Tom Antion More and more people are using sound from their laptop as part of their presentation. It is a really good idea to have an adapter set with you because you just can't depend on A/V setups in many places to have what you need. Sure most hotels with an A/V department can usually handle your needs, but what about the church, community center or chamber of commerce meeting center? You don't want to be stuck. This quick tip section can't really tell you all the adapters and cords you need, but here's a short list and bare minimum. Male Stereo Miniplug is usually what plugs into your laptop. You might have to convert to: 1/4 inch male mono Canon male or female RCA male or female If you don't have a clue what I'm talking about, then you may not be competent to save yourself when no one is around to help. Make a trip down to Radio Shack and take a copy of this article and have them put you together a small array of adapters so you'll be covered when the time comes. ** TOM'S LIVE INTERNET MARKETING CAMP SCHEDULE ** Sunday, Nov 10, Ann Arbor, MI Sunday, Nov 17. Lakeland, FL Once you attend, you attend all regular ButtCamps for f^ree for life. Your teenagers always attend with you for free. Register now for early bird discounts in Ann Arbor, MI and Lakeland, FL. http://www.antion.com/buttcamp.htm Can't make it? The six-hour audio tape set is on sale now! Learn to sell a ton on the web, just like Tom does. http://www.GreatInternetMarketing.com/buttcamptapes.htm ***************************************************** *** ONE THOUSAND DOLLARS PER TIP *** If you don't earn one thousand dollars for every speaking tip you find in this new TipZine, we'll give you one hundred times your subscription price back with interest. . . . Of course the subscription costs you nothing, but it was a generous offer wasn't it? :) Sign up for "The Professional Speaker" weekly TipZine at http://www.professionalspeaker.com/ezinesubscribe.htm and we will guarantee you a 1000 percent effort to put great stuff in every issue. Sign up today. ********************************** ===================================================== 2. Advanced Presentation Skills Article ===================================================== A POWERFUL PRESENTATION DESERVES A POWERFUL INTRODUCTION by Michael Hart Whether you are speaking to inspire, educate, or motivate, you have one primary goal, to convince your listeners to agree with your point of view. The most effective way to accomplish this goal is to open your presentation with a strong compelling opening statement. However before you begin, you must establish your credibility, that is, to tell your listeners who you are and what you, an authority on the subject, plan to discuss. In other words, what gives you the right to be speaking on this particular subject in the first place? Your introduction should be the first step in creating this needed credibility. Unfortunately many presenters have no idea how to create a compelling, emotionally charged introduction or why they should introduce themselves at all. Keep it to one or two paragraphs. For example, let’s assume you are about to address city leaders on the virtues of your firm’s new cast iron pipe product line. Perhaps you have vast experience working with or for municipalities. In your career you have seen the pit falls associated with making a major purchase with taxpayers money. Be sure to make this information available to your audience before you start talking about your firm, its product merits or any potential solutions. The members of every group you address have some issue, dilemma, or concern they must handle. Before you can attempt to help them solve their problems, they need to know you understand their situation. Thus your introduction should include more than your name and who or what you represent. It should convince your listeners that you understand what they are going through, and that you understand their needs. You will be amazed how much more they will understand and agree with your presentation, which should be structured to back up the ideas you expressed in your compelling opening statement. No amount of whizbang technology and PowerPoint slide shows can make up for what you fail to declare in your introduction. Take the time to craft one worthy of your expertise and the presentation you are about to make. NOTE: Next issue Tom will give you a great formula for your introduction and some advanced tips on creating it. Michael Hart's firm helps Professional Sales People, Entrepreneurs and Small Business Owners. in Prospecting, Selling and Publicity Strategies. Learn how to get priceless exposure for your firm or cause by getting free media exposure. Promote your ideas and sell your products through public speaking. Advanced networking techniques, and powerful sales closing skills. For your free subscription to the eMagazine "Publicity Prospecting" simply mailto:subscribe@MichaelpHart.com For Booking, Consultation or Tele-Seminar Information Contact us at (205) 672-8039 http://www.MichaelpHart.com *********** SPEAKERS *********** If you are looking for places to speak, I've found an excellent resource that can save you lots of time. This online, searchable database of speaking opportunities available now is simply the best, most economical resource of its kind available." http://www.public-speaking.org/simplyspeaking.htm ******************************** *********** SPONSOR *********** FREE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS047@aweber.com ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== BABY PICTURES by Tom Antion Showing a surprise picture of you as a baby or small child almost always gets a laugh. I show a brief segment on my multimedia CD product http://www.antion.com/buttcampcd.htm where I'm telling the audience that I'm going to insert a graphic into a website. The graphic is a picture of me when I was five years old. As soon as the graphic shows I get a laugh. Then to get another bigger laugh I make a comment about my hair lick which is reminiscent of the character "Alfafa" in the old "Spanky and Our Gang" series. (Note: if the audience was too young to remember the series they would not understand that line.) A very funny guy Steve Kissell uses his baby picture (I'm not really sure it is him, but I suspect that it is) in his professional listings and on his business card. He's telling you right away that he is going to be fun and funny. Go through your scrapbooks and pull out all your youthful pictures and don't limit yourself to baby pictures. There are probably many cute, funny and embarrassing pictures you could use in your professional presentations. When you make fun of yourself, people really fall in love with you and will be much more likely to laugh at your other funny lines. THE PEOPLE THAT READ THIS BOOK ARE TAKING YOUR SPEAKING ENGAGEMENTS "Click: The Ultimate Guide to Electronic Marketing for Speakers" FOR SAMPLE AND LOTS OF EXCERPTS VISIT: http://www.buttcamp.com/clicksample.htm ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. SPEAKER MARKETING TIP ===================================================== PARALLEL TRACKS by Tom Antion This is a fairly simple and extremely powerful concept that is not well known to speakers who must write their own promotional copy. It has to do with the fact that some potential buyers like to skim and make quick decisions. Other potential buyers are more analytical. They read every word. THE SKIMMERS To take care of the skimmers you brainstorm a bunch of good headlines like you normally would for any ad. You pick what you think is the best one and make it the headline of the sales page. You take the best of the leftover headlines and make sub headings out of them. Make sure that jumping from headline to subhead to subhead tells your story. Make the subheads intriguing and provocative. Along the way put "Contact Me Now" links if this is on a website or your phone number in printed material so the skimmer can make a decision to get in touch with you and do so (many times before they get to the bottom of the page). ANALYTICALS Just fill in the blanks between subheads with your normal good copywriting techniques. Having two tracks means your train is heading for a sale. There is an outrageously good deal on a copywriting course and ebook on 2001 Headlines at http://www.professionalspeaker.com/copywritingcombo.htm Shopping cart system that Tom uses. You get a three-hour taped orientation with Tom narrating to lead you through the basic set up and advanced sales strategies. http://www.kickstartcart.com Tom's Top Ten Marketing Resources page http://www.antion.com/marketingtools.htm *** THIS PRODUCT IS NO LONGER GUARANTEED *** Make the plunge into professional speaking either full time or part time. My 14 years experience and over 2100 paid engagements will cut your learning curve by many years and save you tons of frustration. Please don't respond if you're not serious. I'm taking the guarantee off the website because of too many tirekickers and worthless slugs that aren't willing to work for something worthwhile. You also get three hours of my consulting time included in the deal which totally personalizes the course for you. That's another reason I don't want to waste my breathe on people who aren't smart enough to take advice from someone who is where they want to be. If you really want this, visit http://www.antion.com/speakervideo.htm If you are a tire kicker, go watch TV and don't waste my time or yours. **************************** ===================================================== 5. SPEAKER HUMOR ===================================================== => Governmental machinery is the marvelous device which enables ten men to do the work of one. => Gas prices are so high that when I pulled into a station and asked for a dollar's worth, the attendant dabbed some behind my ears. => Consultation: A medical term meaning "share the wealth." => Our speaker always gives the most refreshing talks. Everywhere he goes the audiences always feel good when they wake up. => The cheapest way to have your family tree traced is to run for public office. => A man I know solved the problem of too many visiting relatives. He borrowed money from the rich ones and gave it to the poor ones. Now none of them come back. => A wife is the only person who can look into the top drawer of a dresser and find a man's socks that aren't there. => Every married man should forget his mistakes. There is no use in two people remembering the same thing. => Crime has gotten so bad in places, that citizens figure mugging into their budgets. => Don't confuse this confusion with disorganization...because we're not that organized yet. => Perfect timing is the ability to turn off the "hot" and "cold" shower faucets at the same time. => I won't say he's neurotic, but when the teams go into a huddle he wonders if they are talking about him. => My kids sister has a superiority complex...she thinks she's almost as good as me. => One of the great mysteries of life is how that idiot who married your daughter can be the father of the smartest grandchildren in the world. Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.anecdotage.com Navigation buttons on this site aren't very obvious, but the content is useful. http://www.bemorecreative.com/ A site dedicated to creativity http://themagazineboy.com/ This site and the site below help you search for all kinds of articles in newspapers and magazine along with helping you search for newspapers and magazines themselves. http://thepaperboy.com http://firstladies.org/ Bibliographies of almost all US First Ladies ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $850.00 and $1700 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. 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