Welcome to our many new subscribers who signed up through, Antion.com, GreatSpeaking.com and Public-Speaking.org (see bottom if you no longer wish to receive "Great Speaking") Tom wrote a book for you that you can sell and keep all the money. (See below for details) ########################################## GREAT SPEAKING Circulation 130,635 The largest speaking ezine in the world Vol. 4 Number 18 - December 10, 2002 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2002 ########################################## No one ever lost credibility by being interesting. ========================================== *** SPEAKER BUSINESS LEADS *** Your subscription gets you free speaking leads when available. WE PAY YOU TO SEND US SUBSCRIBERS http://www.listpartners.com/cgi-local/cashpartner?406 Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. (It's a good way to stay in touch with clients too. Send this and tell them you were just thinking about them.) http://www.antion.com/recommend.html If you are receiving this issue as a forward, and would like to get your own free subscription, visit http://www.antion.com/ezinesubscribe.htm To remove yourself from this list see bottom of this email. PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers *** NEW EBOOK CAN BE YOURS TO SELL OR GIVEAWAY *** Tom Antion, publisher of "Great Speaking" wrote an ebook for you that you can sell and keep all the money. "How to Pick a Shopping Cart System that Makes You Money" is an ebook getting rave reviews. You can have an instant product and people will thank you for selling it to them. It will save them thousands of dollars and keep them from picking the wrong shopping cart system for their website. If you're website isn't performing, you might want to have a copy of this for your personal use too. Get the full story at: http://www.GreatInternetMarketing.com/shoppingcarts.htm ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== NON HOTEL EVENTS by Tom Antion When you are speaking at an event that is NOT in a hotel setting, you must pay particular attention to making sure you have everything you need to make a smooth event. Here's a brief checklist of things that may not be available if you aren't in a hotel: Projection Screen Flip Chart Extension cords Power strips Ice Refreshments, coffee, juice, water, etc. Lunch Cups Napkins Pens Pencils Microphone and sound system Adapters Signage Copies Add to the above list any items particular to your event that the hotel usually supplies. Pay close attention to every detail because there may be no time to head to Radio Shack or some other outside vendor before your event starts. *** DOWNLOAD YOUR FREE AUDIO - WEB EBOOK *** You'll learn how to professionally record information products, seminars, archive tapes, send audio emails, and much, much more! http://internetaudioguy.com/indexgs.htm ********************************** ***** F^REE SHIPPING FOR CHRISTMAS ***** Give yourself a gift and make the plunge into professional speaking either full time or part time. My 14 years experience and over 2100 paid engagements will cut your learning curve by many years and save you tons of frustration. We'll ship anywhere in the world at no additional cost to you. Check out Tom Antion's "Wake 'em Up Video Professional Speaking System" that includes three consulting sessions: http://www.antion.com/speakervideo.htm (Please . . . serious speakers only. This learning tool is non- refundable) ********************************************* ***** 48 PROFESSIONAL SPEAKING EBOOKS ***** All areas of professional level speaking and the business of speaking are covered. Pick and choose just what you need to make your speaking business soar. http://www.ProfessionalSpeaker.com/catalog.htm ******************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== INTRODUCTIONS (advanced Part II) by Tom Antion TEST HUMOR Professional level speakers don't leave too many things to chance. That's why I use test humor in my introductions when speaking to unfamiliar groups. Test humor is used to gauge the receptivity of the audience prior to the speaker hitting the stage. Here's how I use it. I insert a line into my written introduction that is mildly funny and easy to deliver. You must remember that most introducers are not professional speakers so don't try to make them deliver an intricate line. I might put in a line like this: "The last time Tom spoke the audience was glued to their seats . . .(pause) Tom did this to make sure no one left." (pause) While the introducer is delivering the mildly funny line, I am closely watching the audience members. If they laugh or chuckle at the line, I know that they are already going to be receptive to humor. If they sit there stonefaced, then I know that they will need additional warming up before I deliver any humor. Many speakers I know -- even some seasoned pros -- don't use this technique and try to deliver their opening funny line whether the audience is receptive to it or not. This is like playing Russian roulette with your reputation and critical opening time of your speeches. PLAN MORE THAN ONE OPENING I always have more than one opening planned. Although I don't believe you should always open with humor, I may have a humorous opening ready along with a serious opening. If the audience is stonedfaced, I deliver the serious opening. If they laugh at the test humor, I now have a choice of a humorous opening or the serious opening. Either way I have just given myself an insurance policy against the pitiful opening that would have occurred had I forced a humorous opening on an audience that was not ready to receive it. On my website I have quite a few lines you can pick from to use in your introductions. I suggest using the same one over and over (as long as you are speaking to different groups). That way you will really get a feel for the reaction even if the introducer flubs the line a little. http://www.antion.com/humor/speakerhumor/speakerhumor.htm Click on the last link "Test Humor for Introductions" *YOUR FIRST IMPRESSION IS VITAL TO GETTING THE CONTRACT YOU WANT* As speakers, we have to connect with buyers. "How to Make a Million Dollar First Impression" gives you powerful tips for a "Million Dollar" image. Get valuable ideas on image, networking and dining to increase your business. Free "Business Image Tips" newsletter: http://www.ImpressforSuccess.com Mailto:Lynda@ImpressforSuccess.com (514) 336-4339 Lynda Goldman is a business image consultant and author of 27 books ***************************************************************** *********** SPONSOR *********** FREE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS049@aweber.com ******************************** JUST TODAY ONE OF MY CUSTOMERS LOST THEIR ENTIRE HARD DRIVE TO A VIRUS -- Tom Antion says pay attention to the notice below from David DaVinci This year hundreds of thousands of PCs were taken over by the new breed of "smart" viruses. Amazingly, many of them already had virus scanners that failed to work! I have carefully tested nearly every anti-virus solution that exists today -- over 20 anti-virus packages in total. Find out what works and never fear a virus or hacker again. http://www.1shoppingcart.com/app/aftrack.asp?AFID=58611 ******************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== LYING by Tom Antion Lying can be fun and a great learning experience too. One time I created a program based on the Jim Carey movie "Liar, Liar." My job was to lie my way through the program. I designed the program so that my lies coincided with learning points that the sales people were already responsible for. The first person that caught me in each lie won a prize. I can't really explain all the laughter that occurred, but there was lots of it. People were jumping up out of their chairs trying to be the first to catch me. They were running up and grabbing the prizes out of the winners hands (good naturedly of course). They were screaming FOUL if my lie was too close to the truth which made it a half lie or half truth whichever way you looked at it. It was a blast! The method was also applauded by the sales manager who never dreamed that all this new information could be emphasized in such a fun manner. The sales people really came away with a great learning experience which was far better than simply quizzing them on the material. I used lying in a different way during speeches I gave as an impostor. I was introduced as some big guru from Europe and made up a bunch of ridiculous stuff that again coincided with information the audience should know. The difference in these cases was that no one told the audience it was a joke. You could just see the cogs in their heads turning as I told them things completely opposite of what they knew to be true. Oh, one note of caution. If you are like me and have the imagination to get really bizarre with your comments, make sure no one gets out of the room thinking you were for real. Believe it or not, their are people out there so gullible or oblivious that they don't even realize you are pulling a joke. *** TO RECEIVE "3 MONEY MAKING SECRETS EVERY MONDAY" *** mailto:jsabah@aol.com and type in 3MMS Call Joe at 303-722-7200 or Toll Free 1-800-945-2488 author: "How to Get On Radio Talk Shows All Across America Without Leaving Your Home or Office" also FREE Report on "How to Create Book AND Speech Titles that Sizzle and Sell" ******************************************************** ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. SPEAKER MARKETING TIP ===================================================== INTERVIEW MARKETING by Tom Antion Is this sneaky? Well, maybe. Is this ethical? Absolutely . . . as long as your interview has a legitimate purpose besides marketing yourself. I'm talking about reaching high level people that you want to meet and that could hire you by asking them for an interview. Have I ever done this? No, but I would if it made sense in my marketing plans. One of the most prolific people I know that uses this technique is a guy named Mike Litman http://www.mikelitman.com This guy has a self promoted radio show and co-authored a book called "Conversations with Millionaires." Mike has done an excellent job of contacting many powerful and influential people that can do business with him. He gives back good value to them because he interviews them live on his show and then rebroadcasts their interviews on his website giving them the publicity they desire. The same idea can be used if you don't have a radio show. Let's say you are writing a book on management. You can contact pretty large name CEOs and executives in an effort to Interview them for your book. Some will screen you heavily and others will invite you right in, while others won't even respond unless you're already a big name writer. Even if you only land a phone interview, you have now opened the door. The next contact would be to have the person check what you have written before publication. On one hand this is thoroughness on your part, but on the other it is another contact with the person. Your next contact might be sending them a copy of the book and then asking for a personal follow up interview. All of these contacts could lead to work if you have impressed the person or referrals if big shot CEO doesn't need your services. When you use this idea, just be extra careful not to pitch yourself. Let the pitch come from your insightful questions and brilliant conversation. Don't forget to massively research the person so that you WOW and flatter them with your knowledge of their positions, successes, failures and philosophy. Do this enough and you'll be on a first name basis with some really powerful people that can open doors for you or give you business directly. Shopping cart system that Tom uses. You get a three-hour taped orientation with Tom narrating to lead you through the basic set up and advanced sales strategies. http://www.kickstartcart.com The email list management company Tom uses http://www.postmastergeneral.com/?affiliate=antion Tom's Top Ten Marketing Resources page http://www.antion.com/marketingtools.htm *** THE 7 DEADLY SINS OF SPEAKER MARKETING *** Insider Secrets of Being Booked or Sitting Home In 2003 Speakers all over North America are flocking to "The Oracle," professional speaker, author, and marketing guru Rick Butts, for his totally customized, incredibly creative marketing sessions. Rick is a busy $7500 keynote speaker, with an uncanny knack for seeing your uniqueness and writing your magic Title, USP, One- pager, and 25-50-100 word marketing language that gets bureaus and meeting planners to say yes. Download his free "Deadly Sins of Speaker Marketing" at http://www.RickButts.com/oracle SPECIAL TELE-SEMINAR: Join "The Oracle" LIVE Thursday evening at 8 PM EST when he reveals in the trenches secrets that will save you tons of money and radically increase the effectiveness of your marketing materials. Don't blow your chances with another prospect! ********************************************** ===================================================== 5. SPEAKER HUMOR ===================================================== => A psychiatrist is a person who will give you expensive answers that your wife will give you for free. => One way to make your old car run better is to look up the price of a new model. => Never make anything simple and efficient when a way can be found to make it complex and wasteful. => It has been noted that men don't want to see what's ON TV; they want to see WHAT ELSE is on. => Monday is an awful way to spend one seventh of your life. => I am in shape. . . . Round is a shape. => If God had meant for us to be naked, we would have been born that way. => Some people can tell the time by looking at the sun, but I have never been able to make out the numbers. => Don't let people drive you crazy when you know it's in walking distance. => Children seldom misquote you. In fact, they usually repeat word-for-word what you shouldn't have said in the first place. => If we quit voting, will they all go away? => Right now I'm having Amnesia and Deja Vu at the same time. I think I've forgotten this before. => My mother taught me about GENETICS... "You are just like your father!" => My mother taught me about JUSTICE "One day you will have kids, and I hope they turn out just like YOU ...then you'll see what it's like." => College professor - someone who talks in other peoples sleep => "Trust me, I haven't done this before and it didn't work then either" => We childproofed our home 3 years ago and they're still getting in! => "Karaoke" means a combination of people who shouldn't drink with people who shouldn't sing! Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://internetaudioguy.com/indexgs.htm Free ebook on recording yourself on audio for demo tapes or for creating products. http://www.marketingwithpostcards.com Learn to use inexpensive post cards to promote yourself. http://www.stresscure.com/jobstress/speak.html Public Speaking fear article. http://www.school-for-champions.com/speaking.htm Public Speaking Essays http://www.Public-Speaking.org 120 Free Articles on Public Speaking ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $850.00 and $1700 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. 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