Welcome to our many new subscribers who signed up through, Opinion Surveys, Profit Info, BizNewsletters, Antion.com, Zmedia, RankYou and our many other signup partners. (see bottom if you no longer wish to receive "Great Speaking" We now offer FREE email accounts. Visit http://www.GreatSpeaking.com AOL members click here Valentines Day Contest Winners (see below) ########################################## GREAT SPEAKING Circulation 129,042 Vol. 4 Number 3 - February 25, 2002 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2002 ########################################## No one ever lost credibility by being interesting. ========================================== *** SPEAKER BUSINESS LEADS *** Your subscription gets you free speaking leads when available. WE PAY YOU TO SEND US SUBSCRIBERS http://www.listpartners.com/cgi-local/cashpartner?406 Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. (It's a good way to stay in touch with client's too.) You don't even have to mail them an article. http://www.antion.com/recommend.html If you are receiving this issue as a forward, and would like to get your own free subscription, visit http://www.antion.com/ezinesubscribe.htm To remove yourself from this list see bottom of this email. PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers ********** OUR SPONSOR *********** MASTERMIND TO MILLIONS PROGRAM "This is the most prolific program I have seen in many years of marketing. I couldn't stop watching it." -- Tom Antion This is one of the courses I love the most. It is an incredible array of millionaires all in one room totally focused on one idea. How to sell a million copies of your information product pre-publication . . . that's before you even create it. Check it out http://www.mastermind2millions.com/index.html?id=antion ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== DOORS AND WINDOWS by Tom Antion When deciding how to set up a presentation room when you have full control of the logistics, pay close attention to these two major distracters . . . doors and windows. DOORS CAN BE A PROBLEM IN SEVERAL WAYS. A. They may have squeaky hinges -- Solution: ask maintenance to oil them. B. They may have really loud latches -- Solution: use the masking tape in your accessories bag (you do have one right?) to tape the latch so that you don't hear it engage when the door opens and closes. Also, make a sign and have it with your notes that says, "In session. Please enter quietly" or something like that. If possible you want to face the doors so that every time someone enters or leaves they are not distractingly in the line of site of the audience. If you are a humorous presenter, you may deliver pre-planned ad libs to people coming and going because you will see them instantly. WINDOWS (not the computer kind although we know they can be trouble too :) ) Windows can cause lighting problems when showing visuals and be extremely distracting especially if there is beautiful scenery or other distractions outside. I try to close the curtains if at all possible to knock out both of those problems at once. If there are no curtains, you may have to really scramble to rethink your visuals which in bright daylight might be impossible to see. In desperation circumstances I've taped up , flip chart paper (it's not that good) wrapping paper, and news paper, but in every one of those case things still weren't that good. One time I hung my overcoat over a window. The more you know about the room in advance, the better you'll do. *********************************************************** HEART HEART HEART HEART HEART HEART HEART HEART HEART HEART *********************************************************** VALENTINES DAY LOVE CONTEST WINNERS Last issue we had our annual Valentines Day contest. Readers were supposed to count the number of times the word "love" appeared in the 2/14/02 issue. I issued the following warning / hint when I announced the contest: "TRY TO TAKE THE EASY WAY OUT AND YOU ARE GUARANTEED TO LOSE" and sure enough hundreds of people took the easy way out by using their find command and putting in the word "love." I put in two instances at the end of two separate lines. One read lo- ve and the other had the word wrapped to the next line with lo ve. Maybe next year they'll heed my warning. SUPERTRICK Only two people even mentioned the supertrick I put in to through you off. This did NOT change the total count. In the humor section there was a line by Joan Rivers: =>I hate housework! You make the beds, you do the dishes and six months later you have to start all over again." EXPLANATION: "all over again." has the letters l ove in a row, but the instructions said the "word" love, not the "letters" "l" "o" "v" "e" GRAND PRIZE A one year mentor program tuition (A $3000.00 value). http://www.GreatInternetMarketing.com/mentorprogram.htm 10 Runner up prizes Ebook "Click: The Ultimate Guide to Electronic Marketing for Speakers" each valued at $97.00 http://www.antion.com/click.htm 20 Third Place Winners Ebook "Wake 'em Up Business Presentations" each valued at $19.95 http://www.antion.com/wakebook.htm All readers giving correct answers will get a prize. For list of winners and correct answer visit http://www.antion.com/valentinecontest.htm *********************************************************** HEART HEART HEART HEART HEART HEART HEART HEART HEART HEART *********************************************************** *** NEW LIVE INTERNET MARKETING CAMPS *** . Learn the real world techniques of making your business wildly profitable on the web (all sessions personally led by Tom Antion) Atlanta February 28 (before NSA Eastern workshop) Allentown, PA March 17 Washington, D.C. April 20 Full Details: http://www.antion.com/buttcamp.htm *********************************************** ******* RESOURCE FOR YOUR BUSINESS ********* The easiest way to keep up with the latest in Internet Marketing http://www.GreatInternetMarketing.com ******************************************** ===================================================== 2. Advanced Presentation Skills Article ===================================================== INTERPLAY by Tom Antion I love to interact with the audience. It is much easier now that wireless microphones are so readily available. I can go right into the audience, I can sit in one of their chairs, I can sit on an audience member's lap if I want to (by now you should have realized that I am inclined to be totally irreverent if I know the audience can handle it). You don't have to be as wild as I sometimes am to get the job done. You can calmly go into the audience with a wireless handheld microphone. Let the audience members ask their questions directly to you while you hold the mic to their mouths so that everyone else can hear. (Don't forget to bring the microphone back to your mouth for the answer.) Another technique I use frequently is to speak directly to one audience member. It goes like this, "Sharon, this is just between you and me." Whenever I do this, I can see out of the corner of my eye everyone else killing themselves to eavesdrop on Sharon and me. They feel like they are getting to hear something secret. One-on-one interplay is also good when you are teasing or doing a little roast humor on someone in the group. "Joe, lots of people believe that you are one of the top sales managers in the company. . . . Lots of people believe in the Easter Bunny too!" I'll go right up to someone in the audience and touch them on the shoulder while I'm talking (don't do this in Asia). I might say (reading their nametag to get the name) "John here may have the highest sales volume, but if his net income is no good, John is not a happy guy." Some speakers make up skits and give the audience members easy, but funny, parts to play. This is just an advanced form of role- playing. Don't be afraid to get right in there and get your audience involved, physically, mentally, and emotionally and you will be on your way to becoming a NO ZZZZZs presenter. *********** SPONSOR *********** FREE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS037@aweber.com ******************************** ****** FREE MARKETING REPORT ****** Free New Report from Action Plan Marketing: "Why Your Marketing Does Not Work and What You Can Do About It." Get it here now: http://www.actionplan.com/antwork.html *********************************** ===================================================== 3. HUMOR TECHNIQUE ===================================================== Winner from last week's humor contest is Jim Kramer, and here is his entry: "My cat threatened me this morning: "Clean my litter box or the Chihuahua gets it!" MIC THE AUDIENCE by Tom Antion You may have killed! You may have had them rolling in the aisles! You may have gotten a 3 minute standing ovation! . . . but your tape of this event might stink. I have seen so many tapes ruined (including my own) because the presenter didn't make sure there was a microphone recording audience reactions. This isn't really a humor technique but it is really important for humorous presenters for two reasons. 1. They can better critique themselves after the event because they can clearly hear what material worked and what didn't work. 2. They can get good demonstration materials or make salable products out of their recordings. Nothing sounds worse than your funny line delivered and then muffled or non existent audience reaction to it. This is because of the fine noise canceling microphones that many people wear on their lapels. IT'S DESIGNED TO CUT OUT BACKGROUND NOISE! I guess a really good sound engineer/editor could doctor the tape up with canned laughter, but what a hassle to do a perfect job at this! And what if someone finds out which they will if the addition of laughter isn't flawless. It's much easier to do it right the first time and put a microphone(s) in the audience. EQUIPMENT If you are taping yourself, you'll need a portable mixing board (any time you have more than one microphone going into the same device, you'll need a mixing board). You'll also want an omnidirectional microphone that pics up all the laughter and comments people are yelling at you . . . .(well maybe not if they're heckling you :) ) Visit a music store that caters to bands for help picking out your equipment. If you are being paid to be there, you need to nicely inquire about the A/V and depending on how much clout you have see if you can jockey for the extra microphone(s) in the audience. Even offer to pay for it yourself if it means you'll get a better tape. This little bit of extra effort will mean a big difference in the quality and usability of your recordings . . . and hey . . .if you bother with all this you better be funny. ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ***** EARN UP TO $177,000 PER YEAR ***** if you have the courage to look! http://www.teachmoney.com/realpal/ Enter Antion* under country name for info on a free sunset cruise for two just for joining now! **************************************** *Not affiliated with Tom Antion or Great Speaking ===================================================== 4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ ===================================================== TEN TOP REASONS SPEAKERS/AUTHORS NEED A GOOD WEB SITE by Judy Cullins ©2001 You may think, "Why not let other Web sites sell my book?" That's a good plan to get started, but one of the dangers is that Online publishers or book-selling sites may not pay you on time, pay you enough, or just go by the wayside because of low profits. They pay around 30% royalties for print books and 50-70% royalty for eBooks, and send you checks periodically through the mail. If you have your own Web site for your informational products, you will get to keep all of the money after expenses--always a great advantage, and you will be seen as a market leader in your field. 1. Enhance your Online and brand presence with your particular "branding"--why your product or service is the right choice--why you are the preferred expert over your competition. For instance, the one who says I can help you make your book dream a reality, faster, cheaper, and easier. How? Through designing every part of your book to sell copies--before you write a single chapter applying the essential "hot selling points," and how to write each chapter much faster with less editing using the "fast- forward" technique. 2. Enhance product awareness. When your targeted visitors come to you site to see your free articles and tips, the will become aware of the products you offer. They may not buy the first time, the second or even third time, but if you keep your site updated your visitors will keep coming. 3. Boost your leads fast. When you entice your reader with a testimonial or a free bonus report to leave their email address, you will be able to continue to stay in touch with them. Allow them to download a free chapter or excerpt of your eBook. Illustrate with benefits and a testimonial why they should sign up for your free ezine. 4. Reach new customers worldwide. Once you get up on the Web, many people will come to your site from all over the world. Your ezine or teleclass can connect with people outside your area because your subscribers or participants think so much of you that they forward the good news to their friends and associates. Only targeted buyers come bringing a much higher rate of sales. 5. Add a new sales channel. Maybe people know you or your products offline through networking groups or other business ventures. A Web site makes you even more respected, and Online people expect you to have a Web site because they love the convenience and speed of Online ordering. 6. Increase your existing sales channels, such as post cards, talks, book signings, or radio interviews where you do business with an 800 free order telephone number. Offer improved customer service and support because so many people like to buy Online. 7. Reduce support costs. You would spend far more on rent for a real office and need more equipment and furniture plus more support staff. Online marketing is far easier, cheaper and more effective than the mail, telephone or fax. 8. Reduce the cost of doing business. In your home-based virtual office, you will have much less overhead. For eBooks, you won't have to spend time or money on postage, packaging, or mailing. You reduce your dependence on other sales channels such as the brick and mortar bookstore, which only take your book through a distributor or wholesaler. All of these folks take a hefty percentage to greatly reduce your profits--up to 90%. Online bookstores will accept your eBook or print book readily by your filling our a few forms and agreements. 9. Increase your profits up to ten times. When you sell your eBook or product to an Online Book-selling site, you may receive a commission up to 70%. When you sell your print books Online, they will give you around 30% royalties delivered by check every few months. These monies support the author, not the unwieldy publishing monolith who spends most of its time and money on big- ticket authors. 10. Reduce your marketing time because email communication is short, fast, and gets to the point quickly. You don't have to spend time buying stamps and special envelopes and stationery. With a virtual assistant, you can look like Barnes and Noble reaching many thousands of Online buyers by putting ongoing attention and maintenance on your site. If you are like me, you will enjoy keeping track of your increasing sales each month. You will enjoy staying in touch with your buyers. When they order on your site you can keep track of them, put them in your address book, and send them follow up information, free bonuses and requests. ============ Judy Cullins: author, publisher, book coach "Write Your Ebook or Other Short Book - Fast!" "Ten Non-techie Ways to Market Your Book Online" "Quadruple Your Web Sales in One Month with Free Articles" http://www.bookcoaching.com/products.shtml Subscribe to FREE ezine "The Book Coach Says..." mailto:Judy@bookcoaching.com?subject=Subscribe NOTE: The site below is where I began learning about E Marketing http://www.marketingtips.com/t.cgi/12273/ Good and easy to use shopping cart system http://www.kickstartcart.com The email list management company I use http://www.postmastergeneral.com/?affiliate=antion Tom's Top Ten Marketing Resources page http://www.antion.com/marketingtools.htm ********* KEEP UP WITH TRENDS ********* Learn from futurists Roger Herman and Joyce Gioia every week as you read their e-mail Herman Trend Alert. Gain valuable insights from their accurate forecasts. A FREE public service of The Herman Group, Consulting Futurists. Subscribe at http://www.hermangroup.com *************************************** ===================================================== 5. SPEAKER HUMOR ===================================================== =>Learn from the mistakes of others. You can't live long enough to make them all yourself. =>If we are what we eat, then I'm easy, fast, and cheap. =>The first couple to be shown in bed together on prime time TV were Fred and Wilma Flintstone. =>There are more men than women in mental hospitals - which just goes to show who's driving who crazy. => I really can't wait until they start the 5 day weekend. => The easiest way to make ends meet is to get off your own (unless you are attending my E marketing ButtCamp hahahaha) => Some of us will work day and night to buy a labor saving device. => Sometimes the grass looks greener over there because they take care of it. => My child is eating solids now . . .keys, bits of newspaper, crayons, etc. Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $850.00 and $1700 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. 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Thanks ******* Do YOU WANT TO BE A SPONSOR? ******* REACH OVER 125,000 SPEAKERS / TRAINERS / EXECS For automated sponsorship details send mailto:sponsor@antion.com or visit http://www.antion.com/sponsor.htm ******************************************** The number one professional speaking course on the Internet. http://www.antion.com/speakervideo.htm ===================================================== To subscribe to GREAT SPEAKING visit http://www.antion.com/ezinesubscribe.htm For Back Issues visit: http://www.antion.com/ezinebackissues.htm ===================================================== Antion & Associates / Anchor Publishing Box 2630 Landover Hills, Maryland USA 20784 (301) 459-0738, Fax (301) 552-0225 In Continental US (800) 448-6280 orders or paid consulting only mailto:Tom@antion.com http://www.antion.com Trade permanent links with us mailto:linktrade@antion.com To Join our associate program and make money from your website visit: http://www.antion.com/associates/assoc_program.htm