Welcome to our many new subscribers who signed up through, Antion.com, public-speaking.org, and our many other signup partners. (see bottom if you no longer wish to receive "Great Speaking") HEADLINES See Tom live in New Orleans July 25th, the day before the NSA convention. Complimentary teleseminar with Tom Antion and the fabulous Mark Joyner (details below) ########################################## GREAT SPEAKING Circulation 121,208 The largest speaking ezine in the world Vol. 5 Number 4 - June 5, 2003 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2003 ########################################## No one ever lost credibility by being interesting. ========================================== *** SPEAKER BUSINESS LEADS *** Your subscription gets you free speaking leads when available. WE PAY YOU TO SEND US SUBSCRIBERS http://www.listpartners.com/cgi-local/cashpartner?406 Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. (It's a good way to stay in touch with clients too. Send this and tell them you were just thinking about them.) http://www.antion.com/recommend.html If you are receiving this issue as a forward, and would like to get your own free subscription, visit http://www.antion.com/ezinesubscribe.htm To remove yourself from this list see bottom of this email. PRIVACY STATEMENT: www.antion.com/privacystatement.htm ============================================= IN THIS ISSUE ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers ** World Famous Internet Marketing ButtCamp July 25th ** Tom Antion is back and ready to teach you the latest and most profitable Internet marketing techniques at ButtCamp (where you learn to make money sitting at home on your rear end) This seminar teaches you to do it right on the web with a small investment and massive returns. Details of this powerful seminar are at: http://www.antion.com/buttcamp.htm ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== Check Local References by Tom Antion On the international speaking tour I just returned from I could have made a serious flaw had I not checked out material with the locals after I got in the country. Apparently one country hates a certain kind of animal to the point where some natives actually try to run over the animal when driving on the road. A nearby country loves the same animal. Although in this case I chose to avoid any comments about this animal issue, I could have ruined a speech by saying the wrong thing about this animal in the wrong country. This same concept can apply to different areas or the same country or even different parts of the same city. Always check comments you plan on making that are localized with several local people before using them. You might just save yourself a big embarrassing bomb. Additional Quick Tip: In the last issue http://www.antion.com/ezine/v5n3.txt I talked about using sound effects as a humor technique. Reader Doug Orwig responded with a great site for finding sounds. It's really oddball name: http://www.findsounds.com *** No Cost TeleSeminar with Tom Antion and Mark Joyner *** "How to sell millions on the Internet and retire young" Tom Antion interviews Mark Joyner Folks, -- Tom here. This Mark Joyner guy is my idol and I want to retire young like he is doing. I rarely do freebies, but this man is so powerful and has so many secrets to reveal about how he sold millions of dollars of products and services on the Internet that I thought I'd open it up to the first 600 people who are smart enough to sign up. Warning: The last time I did a f>ree teleseminar we immediately filled the 600 spaces available and were turning people away by the third day after announcing it. Don't delay. Register now! http://www.GreatInternetMarketing.com/teleseminars.htm ********************************** The people that read this book are taking your speaking engagements "Click: The Ultimate Guide to Electronic Marketing for Speakers" For sample and lots of excerpts visit: http://www.buttcamp.com/clicksample.htm ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== Speaking to Large Crowds by Tom Antion I'll arbitrarily pick 100 audience members or more as a large crowd for the purposes of this article. When you are speaking to a large number of people there are many different things you should know to have the most impact in the smoothest manner possible. Speed of delivery You will have to slow down your speed of delivery as crowd size gets larger. Even if you have a good sound system it takes longer for your voice and ideas to reach all members of a large audience. This is very pronounced as crowd size exceeds 1000 people. Also, audience members will be seated a great distance from you. Many depend on seeing and reading your lips to help make up for poor or declining hearing. If they can't see you as well, they won't get the idea as fast, so slow down. Amount of material Going along with your speed of delivery being slower you will need less material as audience size grows. This doesn't just mean you "need" less material. It means you "plan" less material so that you aren't rushed. You'll look really bad in front of lots of people if you don't cover what you promised them because you ran out of time. Humor issues A presentation to very large crowds in enormous rooms or venues such as stadiums means laughter comes in waves. The portion of the audience right in front of you will laugh first. Then most of the rest of the crowd will laugh. The third wave will come when those slower to get the joke finally do, and when those who laugh because everyone else is laughing kick in. You must allow time for this phenomenon to occur and be ready for it so it doesn't ruin your timing. Also, in large crowds you must play to the back of the room. These people are hardest to reach. In large crowds you can tell longer stories that you should never attempt in very small groups. Stage movement There are variables here. If you are not being I-Magged (projected on one or more big screens), your gestures and stage movement should be much more pronounced and broad. If you are being projected, then you don't want to be too broad because you will always be running out of the video frame and making it too difficult for the videographer to follow you. Need for assistance If you are selling products at the back of the room, it is imperative that you get some competent assistance. This really hit home recently for me when I sold about 60K at the back of the room. Even though I had offers for assistance from the sponsoring group, they would never have known the product and been able to concentrate on my stuff like my own assistant could. A good assistant will be an investment NOT an expense. I recommend Lorrie Morgan-Ferrero without hesitation if you need someone to help you handle a big event both in on site sales and in preparing promotional materials lorrie@wordsorcerer.com Super trick of the trade: If you're really good, people will flock to talk to you. A good assistant will pull you away from the crowd to handle something, when really he/she is getting you away to give you a break. *********** SPONSOR *********** FREE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS053@aweber.com ******************************** New speakers and just getting started speakers Fast Start your Speaking Career! Learn how you can be part of this multi-billion-dollar business. Cut more than five years off your learning curve and get started earning megabucks now! LifeKraft New Speaker Intensive Trainings: June 19 - 22, 2003 and Sept. 18 - 21, 2003. http://www.lifekraft.com/Fast_Start_Speaking.htm 877-LIFEKRAFT Sign up early for free coaching worth $300! ===================================================== 3. HUMOR TECHNIQUE ===================================================== In Memoriam My good friend John Cantu most recently the founder of the Humor Mall passed away this month. There was not a nicer or funnier man on the planet. John is a comedy legend and he will be missed terribly by all that knew him. Nicknames You can have lots of fun with nicknames for people in the crowd -- as long as you absolutely know they are OK with being teased. I was recently a guest speaker at Randy Gage's speaker's institute. Randy is well-known for being a snappy dresser and he has no trouble letting you know that his clothes are expensive and custom made in France, Italy, etc. I, on the other hand, dress plainly with nothing too fancy or overly expensive. We ended up bantering back and forth on various points of professional level speaking and marketing and when one critical point of contention was coming to a head I said, "Now listen Armani boy." This brought down the house and became a running gag throughout the rest of the event. At another event Lynn Rose the fabulous singer, opened up he convention right before I came on to speak. Late in my program, I played a recording of a parody song with me as the singer. Everyone loved it and I said, "Eat your heart out singer lady." This doesn't sound very funny as you read it here, but I can assure you it was at the time. Why? Because she was obviously a top professional singer and I was a barely passable parody singer that couldn't hold a candle to her excellence, yet I was acting like I was a hot shot. Also, by using "singer lady" a nickname I gave her, instead of her name I was further portraying my false excellence and pretty much dissing her. Note: For the above to work, I had to make it abundantly clear that I was teasing and not serious. You can also tell about your own nicknames you had as a child or that you have now -- especially if they sound funny like "choo choo" or have a funny story about how you got the nickname. ********* GREAT SPEAKER REFERENCE ******* BE THE HIT OF YOUR NEXT PRESENTATION! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. SPEAKER MARKETING TIP ===================================================== Referral Fees by Tom Antion You can be a really great platform speaker and still not get people to refer you for other speaking engagements. I don't know why that is. I suspect that people just get busy thinking about their own lives and problems and -- can you believe it? -- They just don't dedicate themselves to telling the world how great you are. One way to encourage people to spread your name around is to offer them an incentive in the form of a referral fee. When money is involved somehow people remember your name more. I offer up to 20 percent of my speaking fee as a commission/referral fee if someone calls up and says, "Joe, saw you speak and said we have to have you at our next convention. Are you available . . ." This means that Joe did my selling job for me and all I have to do to close the deal is check my calendar book and send the contract. I offer 10 percent if someone calls because of Joe and makes me jump through all the normal hoops to send press kits, demo materials and keeps me on the phone for hours to see if I'm the right fit for their audience. In the first case, Joe either had the clout or did such a great selling job for me that he deserves more money. In the second case Joe didn't have the clout and didn't do a good enough selling job, so he gets a little less. Either way Joe and I both win. A colleague of mine and professional speaker Bill Cates wrote the book "Unlimited Referrals." I suggest you get a copy for tons of other ideas on getting people to refer you. Shopping cart system that Tom uses. You get a three-hour taped orientation with Tom narrating to lead you through the basic set up and advanced sales strategies. http://www.KickStartCart.com The email list management company I use http://www.postmastergeneral.com/?affiliate=antion Tom's Top Ten Marketing Resources page http://www.antion.com/marketingtools.htm *** Learn How to Earn Money Speaking *** Tom Antion has spelled it all out in the fr^ee special report on what it's like to be a professional speaker http://www.antion.com/public-speaking.htm **************************** ===================================================== 5. SPEAKER HUMOR ===================================================== => When a woman steals your husband, there is no better revenge than to let her keep him. => Just think, if it weren't for marriage, men would go through life thinking they had no faults at all. => If you're too open minded your brain will fall out. => It doesn't matter what temperature the room is; it's always room-temperature => I have the body of a god ... Buddha. => If you can't laugh at yourself, by all means, laugh at someone else! => The journey of a thousand miles begins with a broken fan belt and a flat tire. => It's always darkest before dawn. So if you're going to steal your neighbor's newspaper, that's the time to do it. => Why do banks charge you a "non-sufficient funds" fee on money they already know you don't have? => Why aren't there "B" batteries? => This associate is really not so much of a has-been, but more definitely a won't be. => He's got a full 6-pack, but lacks the plastic thingy to hold it together. => Never under any circumstances take a sleeping pill and a laxative on the same night. => "Sometimes I think war is God's way of teaching us geography." - Paul Rodriguez => Why do people who know the least know it the loudest? => If you ask a question you don't want an answer to, expect an answer you do not want to hear. => I thought I wanted a career, turns out I just wanted paychecks. Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. USEFUL WEBSITES ===================================================== http://www.findsounds.com http://www.soundpages.com Get Mike Stewart to add audio testimonials to your website Check out a sample he did for me at http://www.greatinternetmarketing.com/AudioTestimonials http://www.ezinequeen.com Learn how to use an ezine just like this one to promote your business http://www.ku.edu/cwis/units/coms2/vpa/vpa.htm Free Tutorial on public speaking. http://www.usmarkerboard.com All kinds of stuff for presenters ****** EARN BIG REFERRAL COMMISSIONS ****** You can earn a 10 - 20 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $1500.00 and $3000.00 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== FREE ARTICLES FOR YOUR PUBLICATIONS ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. 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