Welcome to our many new subscribers who signed up through, Antion.com, public-speaking.org, and our many other signup partners. (see bottom to leave "Great Speaking") Headlines Tom Antion live in New Orleans July 25th. (see below) Ask Tom a speaking question Visit http://www.AskTomAntion.com Best book on email / ezine marketing I've ever seen. This is the man that started me out. http://www.marketingtips.com/t.cgi/12273/emailsecrets ########################################## GREAT SPEAKING Circulation 107,996 The largest speaking ezine in the world Vol. 5 Number 6 - July 21, 2003 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2003 ########################################## No one ever lost credibility by being interesting. ========================================== *** Speaker business leads *** Your subscription gets you free speaking leads when available. We pay you to send us subscribers http://www.listpartners.com/cgi-local/cashpartner?406 Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. (It's a good way to stay in touch with clients too. Send this and tell them you were just thinking about them.) http://www.antion.com/recommend.html If you are receiving this issue as a forward, and want your own subscription, visit http://www.antion.com/ezinesubscribe.htm To leave this list see below www.antion.com/privacystatement.htm ============================================= In this issue ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers ********** See Tom Live *********** in New Orleans for his infamous "ButtCamp" where you learn to earn sitting on your rear end. Friday, July 25th Details: http://www.antion.com/buttcamp.htm ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== Keystone Effect by Tom Antion When a projector is not exactly on a level plain with a projection screen the projected image is not symmetrical. Most of the time the projector is lower than the screen so the top of the image is wider than the bottom of the image and looks like a "keystone." Keystones are the top stone in an archway that holds the arch together sort of like a wedge. Many tripod type screens have the ability to tilt forward at the top which adjusts for the keystone effect. Look for a notched out piece of metal that points toward the audience at the top of the screen where the screen hooks when it is unrolled from its holder. Note: You are usually stuck when the screen is mounted on the wall or drops down from the ceiling Trick for ceiling mounted screens -- Tie a heavy weight to the bottom of the screen and pull it back, which has the same effect as tilting the top forward. Many LCD projectors can adjust for keystone electronically. Make sure you read the onscreen menu, or heaven forbid, "the manual" to learn how to use this function. ***** Now go "one-on-one" with the experts! ***** This event leaves the crowds behind. ONLY the Symposium brings you together with the world's top marketing masterminds in this celebrated small-group setting. For 4 days, listen to their information-packed presentations, then ask their ADVICE about YOUR projects during Q&A sessions, at the Symposium’s famous "Hot Seats," but mostly side-by-side at lunch, in a quiet corner over coffee, at informal evening gatherings. No special reservations needed. It’s all part of your Symposium package. This is only for serious speakers so don't bother clicking unless you want small group coaching with top experts. It's like hiring your own dream team of personal advisers! You'll hear more very soon about this fantastic event. Seats go fast, so if you want to sign up right away visit the site below. http://tinyurl.com/hhv0 ********************************** ** Are You Getting the National Publicity You Deserve? ** The way to get big-time publicity is by having personal contacts at top media. Now you can personally meet top journalists face- to-face, behind closed doors, by attending the National Publicity Summit, Sept 18 to 21st. Meet editors, writers and producers from ABC's The View ... CNN ... Fox News ... Live With Regis & Kelly ... Montel ...Forbes...48 Hours ... Cosmopolitan...Parade...Woman's Day ...Leadership Strategies...New York Times and more. Free info --> http://www.nationalpublicitysummit.com/a/gs ********************************** ===================================================== 2. Advanced Presentation Skills Article ===================================================== Selling at the Back of the Room by Tom Antion 21 Tips to Skyrocket your Back of the Room Sales Part 1 of 3 1. Be clear about what you're doing . . . before you get on that stage. Most people throw selling in as an afterthought and sometimes even forget to sell at all. I'm not saying to forget about giving great value, I'm saying you should multitask here. I'm always thinking of creating an event where everyone gets good value and I walk away with lots of money. Just giving good value alone will not sell at the back of the room. 2. Keep your ego out of it. Trust me, I can go for the standing ovation any time I want. But if I'm there to sell, I don't usually do it because it interferes with my selling process. And if you want to know how good you really are (many speakers can't handle this) Let the audience vote with their wallets. 3. Get over the embarrassment of selling. All the best known speakers sell. In fact, their products helped to make them "best known" speakers because it spread their name and Ideas around the world. You are actually doing the audience a favor making your knowledge available so they can take it home and really absorb it. 4. Build credibility. You do this in many ways. Sending good pre program materials for their program. Provide a good written introduction. Actually do what you are talking about. Don't stand up there and give a book report and expect to sell much. Get other speakers talking about you by trading mentions. Tell them how you learned what you learned so they have a reason to listen to you. 5. Better likability factor or become a total jerk. - Both sell Being likable doesn't mean being wishy / washy. Strong opinions that you can support create higher sales. Go early and stay late. Genuinely talk to people. Have fun with them on stage. If you're going to be a jerk, go all the way with it and make it your schtick. 6. Move quickly and get them involved. Speak so that the people have time enough to understand your concepts, but fast enough so they know they will need to review it again to actually do what you're telling them. Use involvement techniques like getting them on stage with you, etc. "Wake 'em Up Video Professional Speaking System" is great for learning how to do this http://www.antion.com/speakervideo.htm 7. Know your audience. Deliver your talk at a level just above theirs so that they have hope that they can do what you are talking about. If you project too far in the future, the audience members feel they could never get to that point so there is no reason in buying your stuff to help them. In Part 2 I'll tell you my secret techniques (I guess they won't be secret then :) on how to build need for your products all throughout your presentations. In Part 3 I'll show you how to close the deal and about the little known isolation technique that can triple your sales in just a few minutes. Want the entire story right now? I taped one of my best teleseminars ever a couple weeks ago and this time I even give you a choice of tape or CD. You'll get two full hours of all the nitty gritty details to skyrocket your back of the room sales For details visit http://www.antion.com/audiotapes.htm *********** SPONSOR *********** FREE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS055@aweber.com ******************************** *** Find Your Million Dollar Voice! *** Susan Berkley, international communications expert, reveals the secrets of vocal persuasion in VoiceShaping, a complete voice improvement program. Speak with confidence and enthusiasm! Check out http://www.greatvoice.com/products/ta_voiceshaping.html or call 800-333-8108 and mention Tom Antion for a special discount. ********************************************* ===================================================== 3. Humor Technique ===================================================== Role Reversal by Tom Antion This technique is always good for a laugh and sometimes brings down the house. Invite two people on stage that have opposite roles. It works particularly well with husband/wife , boyfriend/girlfriend, employee/boss Have them play the role of the other person, i.e., the husband acts as if he is the wife and vice versa. You could have some funny props like a wig to put on the guy and give the wife a handyman's tool belt, etc. (In many cases you will find it hard to continue at this point because everyone will be laughing so hard just from the site on stage.) Brainstorm questions to have the pair ask each other and have them answer as if they were the other person. Write these out for both of them. Example: Have the husband (who is playing the part of the wife), ask the wife who is playing the part of the husband, "where do you think you are going with those golf clubs?" Either write funny answers for them like, "I was going out to the garden to use them to hold up the tomato plants" or just let them ad lib. You could have competition between pairs for the best answers and give out prizes. This is a very fun technique, but you really need to brainstorm on some funny questions and answers in case the people on stage aren't fast enough to think up funny stuff on their own. ********* Great Speaker Reference ******* Be the hit of your next presentation! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. Speaker Marketing Tip ===================================================== Make it Easy by Tom Antion If you want other people to spread your name around the planet, why not make it really easy for them. You can give your advocates websites that look like they belong to them. You can give them articles and interviews that promote your cause. You can give them flyers and brochures to distribute. The best way to really give them an incentive to promote you is if you embed an affiliate link for them in the promotional piece. It could be that a link on a web page tracks the referral from your advocate or you could give them custom printed materials or labels that has a website that only belongs to them. Of course, you would only do this for your best advocates that have shown the ability to produce, but the little extra effort can pay off in lots of extra sales and speaking engagements. Shopping cart system that Tom uses. You get a three-hour orientation with Tom narrating to lead you through the basic set up and advanced sales strategies. http://www.kickstartcart.com *** Professional speakers get cool perks *** Check it out. http://www.antion.com/public-speaking.htm **************************** ===================================================== 5. Speaker Humor ===================================================== => The original point and click interface was a Smith & Wesson. Is this just a coincidence? => Is reading in the bathroom considered Multi-Tasking? => A journey of a thousand miles begins with a cash advance. => I started out with nothing & still have most of it left. => Please remove all your clothes when the light goes out. (Sign seen in a laundromat) => I thought I wanted a career, turns out I just wanted paychecks. => Would a fly without wings be called a walk? => Start each day with a smile....and get it over with. W.C. Fields => I have proof there is no life on mars, . . . It isn't on my teenagers cell phone bill. => Minister at graveside, "What we have here is a mere shell, the nut inside is gone." => Isn't it wonderful that wrinkles don't hurt? => Dogs have owners, cats have a staff. => Charisma is that special quality that bald, boring, overweight billionaires have. => What if there were no hypothetical questions? => Show me a sane man and I will cure him for you. Carl Gustav Jung => Marriage is the triumph of imagination over intelligence. Second marriage is the triumph of hope over experience. Oscar Wilde => The best way to get even is to forget. Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. Useful Websites ===================================================== ****** Earn Big Referral Commissions ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $850.00 and $1700 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== Articles for your publications ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks ******* Do you want to be a sponsor? ******* Reach out to over 107,000 speakers / trainers / execs For automated sponsorship details send mailto:sponsor@antion.com or visit http://www.antion.com/sponsor.htm *********************************************** ===================================================== To subscribe to GREAT SPEAKING visit http://www.antion.com/ezinesubscribe.htm For Back Issues visit: http://www.antion.com/ezinebackissues.htm ===================================================== Antion & Associates / Anchor Publishing Box 9558 Virginia Beach, Virginia 23450 USA (757) 431-1366, Fax (757) 431-2050 mailto:Tom@antion.com http://www.antion.com Trade permanent links with us mailto:linktrade@antion.com To Join our associate program and make money from your website visit: http://www.antion.com Signup area is just below the navigation buttons.