Welcome to our many new subscribers who signed up through, Antion.com, public-speaking.org, and our many other signup partners. (see bottom to leave "Great Speaking") Headlines Magnificent Marketing Symposium - Mid September http://www.speakandgrowrich.com/s_2003_mm_tom.aspx Ask Tom a speaking question Visit http://www.AskTomAntion.com ########################################## GREAT SPEAKING Circulation 104,665 The largest speaking ezine in the world Vol. 5 Number 7 - August 29, 2003 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2003 ########################################## No one ever lost credibility by being interesting. ========================================== *** Speaker business leads *** Your subscription gets you free speaking leads when available. We pay you to send us subscribers http://www.listpartners.com/cgi-local/cashpartner?406 Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. (It's a good way to stay in touch with clients too. Send this and tell them you were just thinking about them.) http://www.antion.com/recommend.html If you are receiving this issue as a forward, and want your own subscription, visit http://www.antion.com/ezinesubscribe.htm To leave this list see below www.antion.com/privacystatement.htm ============================================= In this issue ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers *** Magnificent Marketing Symposium - Mid September *** Yours truly, Tom Antion is the headline speaker along with a dozen other marketing masters. This event leaves the crowds behind. ONLY the Symposium brings you together with the world's top marketing masterminds in this celebrated small-group setting. For 4 days, listen to their information-packed presentations, then ask their ADVICE about YOUR projects during Q&A sessions, at the Symposium’s famous "Hot Seats," but mostly side-by-side at lunch, in a quiet corner over coffee, at informal evening gatherings. No special reservations needed. It’s all part of your Symposium package. This is only for serious speakers so don't bother clicking unless you want small group coaching with top experts. It's like hiring your own dream team of personal advisers! Seats go fast, so if you want to sign up right away. Visit the site below for more details. http://www.speakandgrowrich.com/s_2003_mm_tom.aspx ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== A Breath of fresh air by Tom Antion I always want to give you the inside scoop and tiny nuances that help make an overall great presentation. Sometimes what I tell you has nothing to do with your speech. This is one of those times. Make sure you have some breath mints with you on stage or in your pocket. I've gone up to congratulate people on a great speech and about fell over because of their bad breath. You would think all that wind you are blowing on stage would disperse bad breath, but for some reason after speaking for an hour or so, every foul smelling odor from your stomach wants to leap forth to your audience. It may be because you just had lunch with the group and didn't have time to brush your teeth, or it could be just because of the constant rush of air from your belly. This doesn't matter too much if you are far from them, but if you bring them up on stage with you, or if someone wants to talk to you afterward, it can really reflect poorly on you. I'm sorry to have to tell you this one, but one bigshot speaker I saw had nose hairs sticking out so far you could braid them. He had the nerve to hit on the women in the audience as they came up to talk to him. I can only imagine what they were thinking about this big jerk. So, watch the hygiene. You don't want to negate a great speech with poor personal habits. ************************************************************** *** Make a Difference and A Lot Of Money with Storytelling *** ************************************************************** An inspiring new business book by Doug Stevenson teaches you how to use personal stories to make a point, teach a lesson and have people sitting on the edge of their seats. Learn to expand your stories with comedy and drama using Doug’s breakthrough Story Theater Method. Become a great storyteller, and achieve speaking success. Order "Never Be Boring Again" by midnight August 29th and receive $310.67 in free e-Books, workbooks and bonus gifts. http://www.storytheater.net/bookpromota.html mailto:doug@dougstevenson.com *************************************************************** *** You will sound sensational! *** Seduce anyone, anytime, anywhere just by using your voice. Famous broadcaster reveals easy secrets of vocal persuasion. A crash course in voice improvement for anyone who speaks more than 5 minutes a day. Satisfaction-guaranteed. http://www.greatvoice.com/products/antion.html ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== Selling at the Back of the Room by Tom Antion 21 Tips to Skyrocket your Back of the Room Sales Part 2 of 3 See part one at http://www.antion.com/ezine/v5n6.txt 8. Build need And don't wait until the end to try to do so. You use phraseology and techniques throughout the presentation in between your regular good content to establish the need for your products and have that need highly ingrained before you make your closing. 9. Use Success Stories and Testimonials These help you prove the value of what you have. You can read them out loud or project them. Sometimes people that believe in you are in the audience and can give you a live testimonial. 10. Use your own products This is an extremely powerful technique where you are using your own products as part of your speech or training session. There are many ways to do this and they all have the audience members taking ownership of the product before you even mention it's for sale. It also lets you sell when you aren't allowed to sell because the audience members ask if they can buy. You are not selling. 11. Hold a Drawing This is where I tell people about my products because I have an excuse to talk about them . . . The winner of the drawing should know what he/she won right? :) I also build my ezine database this way too. Make sure your wording from the stage gets their permission to email to them. 12. Limit your offers Only one offer in short presentations. In longer presentations spread out your offers. I use only one offer and a big upsell. 13. Product Packages Bundle physical products together to get your individual ticket prices up. Some people have been successful selling very inexpensive items and getting just about everyone to buy them, but I want people that can afford higher priced products so I can sell them even bigger products and services when I follow up with them over time. Calling your bundles "systems" or "kits" seems to work well. Adding consulting, mentoring etc. by phone can be very lucrative, but you need some physical product to start with. This is not difficult to create and an audio tape can literally be produced in a couple hours. 14. Add a Guarantee This is called "risk reversal" so that the person can say to themselves, "if this is no good, I can always return it." They can say the same thing when they carry it home to their spouse and sometimes spousal approval is the biggest obstacle of all in your selling. In Part 3 I'll show you how to close the deal and about the little known isolation technique that can triple your sales in just a few minutes. Want the entire story right now? I taped one of my best teleseminars ever a couple months ago and this time I even give you a choice of tape or CD. You'll get two full hours of all the nitty gritty details to skyrocket your back of the room sales AND you get an immediately downloadable transcript of the tapes. For details visit http://www.antion.com/audiotapes.htm http://www.antion.com/cds.htm *********** SPONSOR *********** FREE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS056@aweber.com ******************************** ===================================================== 3. Humor Technique ===================================================== Quotations by Tom Antion Quotations are safe to use because if the quotation is not funny, it doesn't matter since you are just reciting it. You did not write it. It can still be used to make your point. You can use the power of the name of the person who did write it. People will be more likely to laugh or at least chuckle if a famous person made up the quotation. If you are not sure to whom the quotation belongs, it does not matter at all. Unless I am absolutely certain who said something, I always give myself an out. I usually say I BELIEVE it was ____________ who said. This keeps me out of trouble for attributing the quotation to the wrong person. Sometimes I say, "My great, great grandpappy used to say," or "my old aunt Maude used to say." However, if you know for sure who said something and their name carries weight, go ahead and use it. There are literally thousands and thousands of notable quotations available to you. To give you some examples, I'll dedicate the speaker humor section below to quotations. Academics and purists don't read the next two paragraphs (Now that they aren't reading I can tell you about real world stuff for the humorous speaker. The purists will claim I'm committing some kind of mortal sin.) Don't feel bad about twisting the quotations to meet your situation. Mark Twain will never say a word about it. Neither will anyone else if you introduce your quotation by saying, "Someone once said," or "My great, great, grandpappy used to say." Then change the quotation around any way that suits you. ********* Great Speaker Reference ******* Be the hit of your next presentation! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/wakebook.htm For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. Speaker Marketing Tip ===================================================== Contract Marketing by Tom Antion I learned this concept years ago from Dottie Walters (check out her Magnificent Marketing Symposium which is coming up in just a few weeks) http://www.speakandgrowrich.com/s_2003_mm_tom.aspx Smart speakers attempt to maximize the amount of money they make at each speaking engagement. Contract marketing is one way to do it. The idea is to put a mention of other products or services in your contract / agreement after you have landed the speaking engagement. It could go something like this, "Additional learning materials available to match this presentation." You would put this in a prominent place in your agreement. Many organizations have budgets to buy educational materials for their members or employees. Why shouldn't they buy them from you? You might say, "Tom, why don't you just discuss additional product sales up front with the meeting planner and put the deal right in your contract?" The reason is that the meeting planner doesn't always know how much budget that is available for this until all the top priorities are under contract. When the final review of the contracts occurs your reminder in your contract could land a very big deal doubling or tripling the value of your engagement. Shopping cart system that Tom uses. You get a three-hour orientation with Tom narrating to lead you through the basic set up and advanced sales strategies. http://www.kickstartcart.com * ******** Help with your humor ********** I will make your speech FUNNY! Comedian & award winning comedy writer will "punch up" your talk. http://www.JohnConnor.com/get_funny.php * ***************************************** ===================================================== 5. Speaker Humor ===================================================== Quotations => Men occasionally stumble over the truth, but most of them pick themselves up and hurry off as if nothing had happened. -- Winston Churchill => I am a friend of the workingman, and I would rather be his friend than be one. -- Clarence Darrow => I never made a mistake in my life; at least, never one that I couldn't explain away afterward. -- Rudyard Kipling => Get your facts first and then you can distort them as much as you please. -- Mark Twain => Many of us spend half our time wishing for things we could have if we didn't spend half our time wishing. -- Alexander Woollcott => When the media ask him (George Bush) a question, he answers, 'Can I use a lifeline?' -- Robin Williams => Fall is my favorite season in Los Angeles, watching the birds change color and fall from the trees. -- David Letterman => When you have got an elephant by the hind legs and he is trying to run away, it's best to let him run. -- Abe Lincoln => The reason there are two senators for each state is so that one can be the designated driver. -- Jay Leno => When you get to the end of your rope, tie a knot and hang on. -- Franklin Delano Roosevelt => My wife and I were happy for twenty years. Then we met. -- Rodney Dangerfield => In the first place God made idiots; this was for practice. Then he made school boards (take out school boards and substitute anything that fits your purpose). -- Mark Twain Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm My cornball story by Tom Antion I know it sounds corny and it sounds just like the ads you see in business opportunity magazines, but 15 years ago I was broke, injured, and living on a mattress in a vacant house. Now I'm a multi-millionaire with my own mansion (not one I borrowed to take a promo picture in front of). What made the difference? -- The speaking business --. Learn my story and what speaking can do for you. http://www.antion.com/public-speaking.htm ===================================================== 6. Useful Websites ===================================================== http://www.amusingquotes.com http://www.quotesandjokes.com/ http://www.famous-quotes-and-quotations.com/funny-quote.html http://www.useful-information.info/quotations/funny_quotes.html http://www.motivational-depot.com/quotes/funny/funny-quotes.htm ****** Earn Big Referral Commissions ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $850.00 and $1700 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== Articles for your publications ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. 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