Welcome to our many new subscribers who signed up through, Antion.com, public-speaking.org, and our many other signup partners. (see bottom to leave "Great Speaking") Headlines: Are you committing the seven sins of speaker marketing? Advanced back of the room sales technique Great Microphone Tutorial ########################################## GREAT SPEAKING Circulation 92,389 The largest speaking ezine in the world Vol. 6 Number 2 - April 22, 2004 Publisher: Tom Antion tom@Antion.com http://www.Antion.com (C) Anchor Publishing 2004 ########################################## No one ever lost credibility by being interesting. ========================================== *** Speaker business leads *** Your subscription gets you free speaking leads when available. We pay you to send us subscribers http://www.listpartners.com/cgi-local/cashpartner?406 Please recommend this E-Zine to anyone you know that is interested in being a better presenter, or who may want to make money speaking and training. (It's a good way to stay in touch with clients too. Send this and tell them you were just thinking about them.) http://www.antion.com/recommend.html If you are receiving this issue as a forward, and want your own subscription, visit http://www.antion.com/ezinesubscribe.htm To leave this list see below www.antion.com/privacystatement.htm ============================================= In this issue ============================================= 1. Quick Presentation Skills Tip 2. Advanced Presentation Skills Article (Beginners should read this too) 3. Humor Technique Series 4. Speaker Marketing Tip 5. Speaker Humor 6. Websites for Speakers *********************************** *Are You Committing Any Of The Seven Sins Of Speaker Marketing?* Find out right away - stop wasting money - and start getting more bookings. My former mentee and ferocious marketer Rick Butts has created a killer report every speaker must read. Heck, even I study this guy's newsletter because he really knows what it takes to get high-fee keynotes and is 90% bureau booked. Get this report now! http://www.myonlineshoppingcart.com/app/aftrack.asp?AFID=139102 ************************************ ===================================================== 1. Quick Presentation Skills Tip ===================================================== Take a Peek by Tom Antion I usually have notes hidden around the stage, but the audience never knows that I'm looking at them. I look at my notes that are lying flat on my table when 1. The audience is laughing 2. When I'm pushing buttons on my laptop 3. When I walk past the table looking down and holding my chin as if I'm thinking. 4. When I go to the table to pick up a prop or piece of paper. 5. When the audience is watching short videos on the screen. Some people tape their notes to the floor when they are on a raised stage, but I don't like that because you have to look down too often for no apparent reason. Another good trick is to lightly pencil in notes to yourself on the edge of flip chart pages. The audience can't see them, but you can when you are near the flipchart. *** Got A Great Web Site, But No Visitors? **** Let *The E-zine Queen* show you how to get tons more traffic *without* spending a dime on advertising! Easy and step-by-step. Learn more and sign up now for this one-time event at http://www.netofficetoolbox.com/app/adtrack.asp?AdID=75045 ********************************** **** Info-marketing genius **** behind "Chicken Soup for the Soul," Mark Victor Hansen, Jay Abraham, Yanik Silver and others reveals how to earn 15% to 50% of gross locating and marketing under-exploited books, training concepts, successful business models and other info sleepers. (702) 256-2272 Check out http://www.publishingprogram.com ********************************************* ===================================================== 2. Advanced Presentation Skills Article ===================================================== C'mon Down by Tom Antion Want to move part of your audience to a higher level of commitment? . . . maybe to locate the real buyers in the group . . . or maybe to locate the leaders of the group. Put reserved signs on several rows of chairs right up front so nobody sits in them. As you go through your presentation you can put out a challenge to the group, or simply ask a question like, "Who would like to take this to the next level?" When people raise their hands you can say something like, "If you are really serious, pick up your materials and come down and sit in these front rows." You would do this maybe 1/4 to 1/2 of the way into your presentation, or at least after you have shown them some value in your material. Then you would have 3/4 or 1/2 of your presentation left to really connect with them. (People sitting closer will have a much greater connection with you.) Another thing I better warn you of . . . you better be pretty darn good on stage and confident of yourself because you will look pretty bad if no one jumps up to move to the front. Also, you should be very cognizant of the type of group you try this on because it probably won't work well on really conservative groups. Once the chairs fill up you could give out some kind of bonus which rewards them for being bold and decisive. Later on in the speech they will be more likely to be bold and decisive in doing whatever you ask them, because you have shown them rewards for doing so. This technique is very good for identifying people that are likely to buy your back of the room products or your coaching / consulting programs. *********** SPONSOR *********** FREE 7 Day Electronic Marketing Mini Course mailto:minicourse.GS058@aweber.com ******************************** **** Most Great Speakers Read Alot *** You'll be a much better speaker if you're well read. Reading takes time. Improve your reading speed, recall and comprehension to take your speaking business to the next level,. For the best, most powerful and easy to use reading program on the Internet, check out "The Readers Edge." This tool will help you wow 'em on stage. http://www.readfaster.com/affs/a.asp?aid=affUMHLP&sid=YXDGZ *************************************** ===================================================== 3. Humor Technique ===================================================== Visit a Party Supply Store by Tom Antion I was getting ready for a speech recently and visited my trusty party supply store. This is the kind of store that has wedding favors, birthday stuff for all ages of birthday parties, candy, pinatas, etc. My mind really races when I visit this store. I get more ideas for funny skits and gags than I could ever use in any one speech. On this trip I picked up graduation signs that were cutouts of a male and female head with graduation caps on. I got two people on stage with me and told them they were going to "graduate" from their old way of thinking. I had them hold the cutouts in front of their faces and we had pictures taken. I also got some little clappers that looked like hands. They had a rope on them so you could hang them around your neck. When ;you waved them in the air they made a loud and obnoxious clapping sound. (I'm sure many moms wish they had never bought these for the kids at a party) I saw Hulk boxing gloves, all kinds of oddball "sugar rush" candies, hula skirts and tons of other props and idea stimulants that would make for a great and funny routine on stage. Contest: Want to win our CD Album "Make 'em Laugh"? ($89.95 value) Visit a party store and report to us the best and funniest idea for something you could do on stage and the grand prize winner will win the above album and I'll think up some great runner up prizes too. Email your idea to mailto:tom@antion.com (don't forget to verify yourself through my spam filter when it responds to you) We'll report the results of the contest next issue. ********* Great Speaker Reference ******* Be the hit of your next presentation! "Wake em Up! How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations" "Toms program and materials will cut five years off a speakers learning curve." -- Cavett Robert, Founder National Speakers Assn. Now available for immediate download in pdf format http://www.antion.com/speakershop.htm click on "E Books" For a FREE Chapter visit http://www.antion.com/products/produc~3.htm ********************************************** ===================================================== 4. Speaker Marketing Tip ===================================================== Using Google Adwords by Tom Antion One of the smartest search engines you could ever use is the pay per click portion of Google. This program has made me and saved me a fortune, but there are some tricks of the trade you need to know about. Saving time and money So how could a search engine save me time and money? Using Google Adwords, I can test concepts in less than a couple hours to see if there is interest in the marketplace for my product idea. Once you learn how to use their system you can be driving traffic to your website in less than an hour (sometimes when they are busy it could be a couple hours.) If I find no interest, then I don't develop the product. Get cheaper clicks than your ignorant competition Google has brilliantly set up their pay per click system so that if you write a better ad and more people click on it, you get cheaper clicks. Let's say I write an ad and one person out of one hundred clicks on it. That's a one percent click through ratio (CTR). Let's say you write an ad and two people out of one hundred click on it. That's a two percent CTR. You only pay half the price that I pay for the click, or looking at it a different way, for the same amount of money you get twice the number of visitors. Google is rewarding you for writing a better ad that gets people to click. Google Adwords is one of my main Internet tools to test ideas and to get extremely targeted people, fast. And it will work for both product sales and speaking engagements. There are lots of details to using the program. For a good starter manual on how to use this powerful program, I recommend Perry Marshall's ebook. Check it out at: http://www.1shoppingcart.com/app/aftrack.asp?afid=133415 Shopping cart system that Tom uses. You get a five-hour orientation with Tom narrating to lead you through the basic set up and advanced sales strategies. http://www.kickstartcart.com *** Secrets to Their Success **** This is a site dedicated to successful Internet entrepreneurs (I've been featured on the site) It is a tremendous idea generator that shows you many ways that people are running their business on the Internet http://dynamic.secretstotheirsuccess.com/t.cgi/12273 ********************************* ===================================================== 5. Speaker Humor ===================================================== => Here at First National, you're not just a number - you're two numbers, a dash, three more numbers, another dash and another number. => Why is it that if someone tells you that there are 1 billion stars in the universe you will believe them, but if they tell you a wall has wet paint you will have to touch it to be sure? => When someone asks you, "A penny for your thoughts," and you put your two cents in, what happens to the other penny? => Old is when..... Your friends compliment you on your new alligator shoes and you're barefoot. => We don't devote nearly enough scientific research to finding a cure for jerks. => We childproofed our home 3 years ago and they're still getting in => I finally quit smoking by using the patch. I put six of them over my mouth. => If a man is alone in the forest, without any women, is he still wrong? => A doctor gave a man six months to live. The man couldn't pay his bill, so he gave him another six months. => The main purpose of holding children's parties is to remind yourself that there are children more awful than your own. => Only drug dealers and software companies call their customers "users." => Age doesn't always bring wisdom. Sometimes age comes alone. => A Zen master once said to me, "Do the opposite of whatever I tell you." So I didn't. => If it's tourist season, why can't we shoot them? => Every time I walk into a singles bar I can hear Mom's wise words: "Don't pick that up, you don't know where it's been." Much more FREE speaker humor at http://www.antion.com/humor/speakerhumor/speakerhumor.htm ===================================================== 6. Useful Websites ===================================================== 60 Second Sales Letters. I use this to save me a couple weeks in roughing out my sales letters. Your sales letter is super important in selling your products and services. http://www.marketingtips.com/salesletters/t.cgi/12273 Email course http://www.marketingtips.com/emailsecrets/t.cgi/12273 Easy audio for your website and a must for speakers. http://www.KickStartSound.com Learn all about microphones http://www.digitalmusicworld.com/html/hardware/Microphones/MicroT utorial.php (This link is really long. You'll probably have to copy it and paste it in your browser window. Make sure there are no spaces in it when you paste it.) ****** Earn Big Referral Commissions ****** You can earn a 10 - 25 percent commission for referring Tom for speaking engagements and bulk product sales. Commissions normally start between $1500.00 and $3000.00 depending on your level of involvement. For complete details visit http://www.antion.com/referrals.htm *********************************************** ===================================================== Articles for your publications ===================================================== I have many articles available for reprint in your publication, company newsletter, etc. You may use articles written by me that you see in great speaking. Back issues can be viewed at http://www.antion.com/ezinebackissues.htm OR mailto:freearticles@antion.com for an automated list of additional articles. All you have to do is print the article in its entirety along with the by line at top and the credits, and complete contact information at the end of each article. I would appreciate a tear sheet or electronic copy too. Thanks ******* Do you want to be a sponsor? ******* Reach out to over 92,000 speakers / trainers / execs visit http://www.antion.com/sponsor.htm *********************************************** ===================================================== To subscribe to GREAT SPEAKING visit http://www.antion.com/ezinesubscribe.htm ===================================================== Antion & Associates / Anchor Publishing Box 9558 Virginia Beach, Virginia 23450 USA (757) 431-1366, Fax (757) 431-2050 mailto:Tom@antion.com http://www.antion.com To Join our associate program and make money from your website visit: http://www.antion.com Signup area is just below the navigation buttons.